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document Crowdfunding, Distributed Knowledge“These movements are interoperable, like gears, where networks and crowdsourcing produce real-time content, which drives the need for curation & display.”
CEO Sam Decker isn’t the first to...
document Distributed Knowledge
Four ways that brands drive value in social marketing:
1. Real-time Insights
2. Crowdsourced Ideation
3. Peer-to-Peer Influence
4. Offline Advocacy
article CrowdfundingIn this example, they are having a Vote Contest to engage their supporters, by crowdsourcing advice on what to focus their next fundraising campaign. By engaging the voices of supporters, their...
document Cloud Labor, Distributed KnowledgeAnother area where social technology has proven value is in crowdsourcing, a technology often associated with social media and gathering content for use in blogs, videos, and podcasts. But those...
document Crowd Creativity, Distributed KnowledgeBIA/Kelsey's new study on American SMB goes on to say that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the...
blog Cloud Labor, Distributed KnowledgeAccording to Winterberry Group’s Outlook 2012, digital marketing spending will increase 17.4% to $ 40.6 billion in 2012, as compared to 2011. Different digital marketing segments will grow in...
document Crowd CreativityHere are three ways crowdsourcing can benefit your marketing strategy.
*Engaging Content. Creative crowdsourcing is a powerful tool to add to your library of shareable content.
Online WOM...
document Distributed KnowledgeAs many panelists during the conference noted, sentiment can be hard to quantify, but the value of brand reputation definitely impacts the bottom line. Customer feedback led to a policy change and...
document Crowd Creativity, Distributed KnowledgeThe mission of Citizens Market is to empower consumers with tools to shop their values. They use the market power of consumers to build the business case for corporate social responsibility.
document Distributed Knowledge, Open InnovationThe launch of the 2012 Ford Focus is one such campaign. The “Start More Than a Car” campaign involves consumers from across the world, each with their own cause, a $400,000+ charity fund, and a...
document Distributed Knowledge, Open InnovationTo define Crowe’s take on social ideation is to mix in one part individual idea creation, two parts crowdsourced curation and every once in a while shake well with corporation-fostered innovation....
document Distributed Knowledge, Open InnovationTechnology is a beautiful thing especially when it comes to gathering feedback. Online survey tools such as Zoomerang make it easy and affordable for small and medium-sized businesses and...
document Crowd Creativity, Distributed Knowledge
The marketing and advertising industry has already been heavily influenced by social trends, turning traditional broadcast models on their head. The power of the crowd has been enabled by the...
blog Crowd Creativity
Granted, crowdsourcing initiatives easily lack focus. Often these opportunities are exploited by bored satirists who use it for their own aims, as in the case of the ‘remixed’ content all over...
document Crowd Creativity, Distributed Knowledge
This use of custom content creation is a great move for the highly competitive market as it allows the show to present content that the viewers are interested in, whilst also making them feel...
document Crowd Creativity, Distributed Knowledge
To see the six social behavior tenets at play, look no further than the current two leaders – the private sale and the group buying industries. Group buying players, led by Groupon and...
document Distributed Knowledge, Open Innovation, Tools
Kred is the brainchild of PeopleBrowsr, and is gearing up for a a launch in early October. On the surface, Kred is not much different from Klout, as both measure aspects of your social media...