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Search results for: social marketing

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Mass Relevance gets $2M for social marketing
document Crowdfunding, Distributed Knowledge

“These movements are interoperable, like gears, where networks and crowdsourcing produce real-time content, which drives the need for curation & display.” CEO Sam Decker isn’t the first to...

Jayne AnnDec 30, 2011 02:47 am GMT1718 views
10
Mass Relevance gets $2M for social marketing
The Next Phase of Social Marketing
document Distributed Knowledge

Four ways that brands drive value in social marketing: 1. Real-time Insights 2. Crowdsourced Ideation 3. Peer-to-Peer Influence 4. Offline Advocacy

Pablo BracciniMay 03, 2012 04:37 am GMT825 views
00
The Next Phase of Social Marketing
Non-Profits: A Guide to Online Social Marketing
article Crowdfunding

In this example, they are having a Vote Contest to engage their supporters, by crowdsourcing advice on what to focus their next fundraising campaign. By engaging the voices of supporters, their...

Jayne AnnJan 17, 2013 07:00 am GMT1073 views
10
Non-Profits: A Guide to Online Social Marketing
Why social tech's real value is inside the business
document Cloud Labor, Distributed Knowledge

Another area where social technology has proven value is in crowdsourcing, a technology often associated with social media and gathering content for use in blogs, videos, and podcasts. But those...

Sebastian BlancaDec 19, 2011 09:22 pm GMT1412 views
10
Why social tech's real value is inside the business
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
document Crowd Creativity, Distributed Knowledge

BIA/Kelsey's new study on American SMB goes on to say that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the...

Pablo BracciniSep 05, 2011 09:38 am GMT2428 views
00
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
Global Social Marketing to Grow 33.3% in 2012
blog Cloud Labor, Distributed Knowledge

According to Winterberry Group’s Outlook 2012, digital marketing spending will increase 17.4% to $ 40.6 billion in 2012, as compared to 2011. Different digital marketing segments will grow in...

Yulia KopysovaFeb 29, 2012 08:32 pm GMT2196 views
10
Global Social Marketing to Grow 33.3% in 2012
3 Benefits of Creative Crowdsourcing for Marketers
document Crowd Creativity

Here are three ways crowdsourcing can benefit your marketing strategy. *Engaging Content. Creative crowdsourcing is a powerful tool to add to your library of shareable content. Online WOM...

Tonya Van Dijk Mar 18, 2012 10:21 pm GMT2811 views
120
3 Benefits of Creative Crowdsourcing for Marketers
Corporate Social Media: #CSMNY Highlights Social Responsiveness
document Distributed Knowledge

As many panelists during the conference noted, sentiment can be hard to quantify, but the value of brand reputation definitely impacts the bottom line. Customer feedback led to a policy change and...

Jayne AnnJun 16, 2012 03:51 am GMT591 views
50
Corporate Social Media: #CSMNY Highlights Social Responsiveness
Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
document Crowd Creativity, Distributed Knowledge

The mission of Citizens Market is to empower consumers with tools to shop their values. They use the market power of consumers to build the business case for corporate social responsibility.

Archenette EvangelioDec 07, 2010 05:56 pm GMT2107 views
00
Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
Can Charity Marketing Really Sell Cars?
document Distributed Knowledge, Open Innovation

The launch of the 2012 Ford Focus is one such campaign. The “Start More Than a Car” campaign involves consumers from across the world, each with their own cause, a $400,000+ charity fund, and a...

Rebecca GutierrezMar 17, 2011 12:19 am GMT1450 views
00
Can Charity Marketing Really Sell Cars?
AHHHA Launches Today to Corner the “Social Ideation” Market
document Distributed Knowledge, Open Innovation

To define Crowe’s take on social ideation is to mix in one part individual idea creation, two parts crowdsourced curation and every once in a while shake well with corporation-fostered innovation....

Luis Enrique MoralesMar 28, 2011 12:41 pm GMT2233 views
10
AHHHA Launches Today to Corner the “Social Ideation” Market
How to Use Twitter for Crowdsourcing and Simple Market Research
document Distributed Knowledge, Open Innovation

Technology is a beautiful thing especially when it comes to gathering feedback. Online survey tools such as Zoomerang make it easy and affordable for small and medium-sized businesses and...

Luis Enrique MoralesApr 28, 2011 03:57 pm GMT2884 views
00
How to Use Twitter for Crowdsourcing and Simple Market Research
Crowdsourcing a new kind of social media marketing campaign
document Distributed Knowledge, Open Innovation

Social media marketing campaign, when properly executed can and should be something far more than these passive examples.

Fritz SchaeferMay 16, 2011 06:04 am GMT2731 views
70
Crowdsourcing a new kind of social media marketing campaign
Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department
document Crowd Creativity, Distributed Knowledge

The marketing and advertising industry has already been heavily influenced by social trends, turning traditional broadcast models on their head. The power of the crowd has been enabled by the...

Fritz SchaeferJul 26, 2011 01:01 pm GMT1785 views
11
Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department
Social Media and the Crowdsourcing: Applicability & Effectiveness So Far
document Distributed Knowledge, Open Innovation, Tools

The best thing about social media which turned it into an instant success is the fact that it has been powered by the people. It has something to offer to almost everyone. And, if you're...

Luis Enrique MoralesAug 10, 2011 09:16 pm GMT1614 views
00
Social Media and the Crowdsourcing: Applicability & Effectiveness So Far
Are Social Media and Crowdsourcing the Future of Creative Marketing?
blog Crowd Creativity

Granted, crowdsourcing initiatives easily lack focus. Often these opportunities are exploited by bored satirists who use it for their own aims, as in the case of the ‘remixed’ content all over...

Archenette EvangelioAug 24, 2011 12:35 am GMT2365 views
00
Are Social Media and Crowdsourcing the Future of Creative Marketing?
Sunrise uses social media and crowdsourcing to program daily show
document Crowd Creativity, Distributed Knowledge

This use of custom content creation is a great move for the highly competitive market as it allows the show to present content that the viewers are interested in, whilst also making them feel...

Benjamin FosselSep 03, 2011 04:40 am GMT2062 views
10
Sunrise uses social media and crowdsourcing to program daily show
Effective Open Innovation in Social Games
blog Crowd Creativity, Distributed Knowledge, Open Innovation

If you have interest in open innovation and engaging a community through games dynamics then this is a must read. Social games provide incentive, structure & the community necessary for...

Fred SkolerSep 23, 2011 03:55 pm GMT3538 views
10
Effective Open Innovation in Social Games
Six Social Behavior Tenets to Make or Break Your Social Marketing Strategy: Interview with Errol
document Crowd Creativity, Distributed Knowledge

To see the six social behavior tenets at play, look no further than the current two leaders – the private sale and the group buying industries. Group buying players, led by Groupon and...

Jason RobbinsOct 03, 2011 07:31 am GMT1958 views
10
Six Social Behavior Tenets to Make or Break Your Social Marketing Strategy: Interview with Errol
Kred Wants to Measure Your Social Influence, Too
document Distributed Knowledge, Open Innovation, Tools

Kred is the brainchild of PeopleBrowsr, and is gearing up for a a launch in early October. On the surface, Kred is not much different from Klout, as both measure aspects of your social media...

Tim SatterthwaiteOct 04, 2011 01:54 am GMT1532 views
10
Kred Wants to Measure Your Social Influence, Too
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