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Search results for: social media. principles

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3 Ways to Benefit From Social Media Crowdsourcing
document Distributed Knowledge, Open Innovation, Tools

Consumers have the tools, time and desire to be involved on a much deeper level than we’ve ever seen before. There are several distinct ways that you can take these ideas and build social media...

Tim SatterthwaiteJun 16, 2011 09:06 pm GMT3998 views
00
3 Ways to Benefit From Social Media Crowdsourcing
Latest Durex Product Campaign to be Led by Social Media
document Distributed Knowledge

The most recognisable name in the manufacture of birth control products, Durex has never shy in embracing Web 2.0 principles in their campaigns, including crowdsourcing and social media. To...

Fritz SchaeferFeb 09, 2012 01:03 pm GMT1518 views
10
Latest Durex Product Campaign to be Led by Social Media
Destination: Home and Housing 1000 Use Social Media and Crowd Funding to Help the Homeless
document Crowdfunding

Crowd funding works on the principle that a lot of small contributions conveniently made by cell phone or computer through social media such as Facebook, Twitter, and Google, will add up to make a...

Jayne AnnAug 02, 2012 07:17 am GMT1102 views
70
Destination: Home and Housing 1000 Use Social Media and Crowd Funding to Help the Homeless
Nestle eyes internal social network
document Distributed Knowledge, Open Innovation

The Kit-Kat and Nescafe owner’s digital marketing team is working with their counterparts in PR to develop a system that will generate insight quicker and at a lower cost. Pete Blackshaw, head of...

Samuel BennettApr 25, 2012 07:53 am GMT1596 views
00
Nestle eyes internal social network
KICKSTARTER & #CROWDFUNDING #PR – A DIFFERENT APPROACH @a2pt0 http://ow.ly/q1Xt0 |
article Crowdfunding

Through this conversation, a challenging one at that, we dove into the ideas and principles which we built Agency | 2.0 upon. Agency | 2.0 is not a Kickstarter PR agency. PR is far to broad and...

Agency | 2.0Oct 21, 2013 06:45 pm GMT898 views
10
KICKSTARTER & #CROWDFUNDING #PR – A DIFFERENT APPROACH @a2pt0 http://ow.ly/q1Xt0 |
Gamification Panel Discussion // hosted by Nokia (EN) - Social Media Week Berlin 2011
video Distributed Knowledge, Open Innovation

Sina Kamala Kaufmann from wooga added some thoughts on gamification. Sina is the head of communications and partnerships at wooga (world of gaming), the second largest developer of social games...

Marco TorquatiOct 21, 2011 05:57 pm GMT1789 views
10
Gamification Panel Discussion // hosted by Nokia (EN) - Social Media Week Berlin 2011
ITSM Sourcing Specialization 2010-2011 (4th Generation Sourcing: Crowdsourcing)
document Distributed Knowledge

Willems' lecture focused on IT management, crowdsourcing and social media. With regards to the topic on crowdsourcing, the most important part of the lecture is about the four basic...

Tim SatterthwaiteJan 10, 2011 01:21 pm GMT6895 views
00
Can you outsource CRM to the crowd?
Distributed Knowledge

I recently spoke to John Bernier from Best Buy, the discussion about Twelpforce as a highly innovative approach to real-time customer service to learn more about the opportunities for crowdsourcing customer service. More recently I interviewed Gioacchino La Vecchia, Chairman and CEO and a co-Founder of CrowdEngineering who, through his CrowdForce platform, is a forerunner in the development of enterprise-class Social CRM solutions. It would seem that international recognitions by industry analysts Gartner and Altimeter, who awarded the accolades of “cool vendor” and “the one to watch” in Social CRM, preceeding last week’s announcement that CrowdEngineering had closed a $4m Series A Round the crowd may have a big role to play in servicing itself!

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Carl EspostiMay 09, 2011 05:44 am GMT3944 views
10
Crowdfunding is on the Rise in Germany
Crowdfunding

In the Anglo-American world, crowdfunding is already established as an alternative form of fundraising. Yet in Germany, Austria and Switzerland,  crowdfunding is also increasing its volume. A dozen crowdfunding platforms have been launched to cater to the needs of the German-speaking creative industry and technology start-ups. A survey created by Berlin-based ikosom, the Institute of Communication in Social Media, shows that crowdfunding has left its infant shoes behind.

 

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Karsten WenzlaffJun 27, 2011 09:47 am GMT7405 views
14
Top 5 Crowdsourcing Pitfalls That Can Sink You
document Crowd Creativity

The key to social business is to provide your brand's advocates the opportunity to own a piece of its messaging. That's also true for your crowdsourcing efforts. So simplify the process,...

Jayne AnnJan 14, 2012 03:41 am GMT1831 views
120
Top 5 Crowdsourcing Pitfalls That Can Sink You
Crowdsourcing and the new marketing
Cloud Labor, Crowd Creativity

Crowdsourcing is clearly not going away. Any company that believes it can operate with a closed-walls philosophy is missing the point of social business. The crowd, or groups external to the firm, provide interesting, sometimes path-breaking, sometimes huge numbers of ideas, insights and solutions. Crowdsourcing is part of the future of making and selling things. No question.

Still, there are a couple of questions niggling away at the back of my mind. There are more than two but these two beg an answer.

The first is how do we improve crowdsourcing? We know it's better than relying solely on internal resources for a variety of tasks, from routine to innovatory, but if crowdsourcing is to become a fixed operational resource, a part of the furniture so to speak, then we need to know how to measure and improve the process. That's akin to saying how do we professionalise it.

The second question is where does it lead us to? CNN recently announced it will upgrade its iReport crowdsourced news services. The end result will be a social network for news, a community that simultaneously creates, distributes and consumes news. This makes perfect sense. We are already blurring the line between production, marketing and consumption but we need to think where this is headed in other segments of the market.

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Jonathan LakinAug 17, 2011 01:06 am GMT8327 views
10
University Studies Crowdsourcing for Intelligence
document Distributed Knowledge

Participants come from all walks of life. While Professor Charles Twardy said he'd love to have, say, agronomists, on his team to help forecast European polices and responses to mad cow...

Claire MackayOct 18, 2011 09:40 am GMT1624 views
150
University Studies Crowdsourcing for Intelligence
DNA 11 Labs
site Crowd Creativity / Design

DNA 11 Labs is the place where design ideas and social interaction meet. DNA 11 is world-renowned for being the original creator of the world’s most personalized art: DNA Portraits made from...

Archenette EvangelioNov 18, 2011 10:10 am GMT825 views
10
DNA 11 Labs
Markus Strohmaier - Extracting Semantics from Crowds
video Distributed Knowledge

In this discussion, Markus Strohmaier introduces the concept of crowdsourcing and relates it to the problem of semantic knowledge acquisition. He presents results from extracting semantics in...

Tonya Van Dijk Jun 24, 2012 05:58 am GMT1075 views
30
Markus Strohmaier - Extracting Semantics from Crowds
Conflict sensitive crowdsourcing
document Distributed Knowledge, Tools

Crowdsourced solutions to data collection and processing are growing in many fields, including disaster risk management. As these solutions are adopted into the mainstream, deployments in conflict...

Harshida PatelJul 11, 2012 03:19 am GMT1261 views
10
Conflict sensitive crowdsourcing
More Funding for Crowdfunding: IndieGoGo Raises $1.5 Million
blog Crowdfunding, Open Innovation

IndieGoGo is based on the principles of opportunity, transparency, and action. They provide the tools for you to build your campaign. IndieGoGo also provides integrated social media tools, and the...

Fritz SchaeferOct 05, 2011 06:52 am GMT2117 views
00
More Funding for Crowdfunding: IndieGoGo Raises $1.5 Million
Kapipal: Crowdfund Anything, Anywhere
Crowdfunding

New crowdfunding platforms are springing up like weeds — our database alone lists a whopping 344 crowdfunding platforms, a significant increase from the same time last year. Last night, we shined the spotlight on Fondomat, a newly launched Czech crowdfunding website — the first in the country, in fact.

Today we examine a more established platform: Kapipal, founded by IT consultant and Italian professor Alberto Falossi in 2009. A general crowdfunding platform for creative projects, charitable causes, events — anything, really — Kapipal allows for both public and private crowdfunding. We spoke with Falossi to learn more.

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Eric BlattbergNov 10, 2011 05:12 am GMT2847 views
11
Innovation Funding And The Crowd
document Crowdfunding

This article makes the case for opening up the decision-making to involve larger communities, using known crowdsourcing principles and social technologies, to improve the quality of funding...

Tonya Van Dijk Mar 14, 2012 01:29 pm GMT2010 views
20
Innovation Funding And The Crowd
An Expert Perspective on Open Innovation
Open Innovation

Over the past decade, Open Innovation has emerged as a leading business trend that has transformed the way enterprises approach all aspects of product development, from R&D through marketing and branding and even to post-sales support. By “opening the doors” to new ideas generated by others outside their own walls (including in many cases their customers!), companies have found new ways to leverage external knowledge to build better products.

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Crowdsourcing.orgApr 06, 2012 06:14 pm GMT5464 views
10
From Idea to Law: A JOBS Act Discussion with Startup Exemption’s Sherwood Neiss (Part 1)
Crowdfunding

This past Thursday, President Obama signed the JOBS Act, legalizing crowdfund investing in the United States. Although numerous people influenced the legislative process surrounding crowdfunding and JOBS Act, Sherwood Neiss and his fellow Startup Exemption co-founders were central figures in that process. The bill would not have passed — in fact, would not even exist — if not for the tireless efforts of these three individuals over the last 15 months. Neiss and his partners crafted the original crowdfund investing framework (which remains largely unchanged in the final JOBS Act), testified at two Congressional hearings surrounding access to capital for entrepreneurs, and lobbied vigorously on Capitol Hill for the ideal implementation and passage of a crowdfund investing bill. Eric Blattberg of Crowdsourcing.org recently spoke with Sherwood Neiss about all things JOBS Act: its conceptualization, the legislative process, its ultimate passage, its benefits and potential drawbacks, its media reception and much more.

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Eric BlattbergApr 09, 2012 10:35 am GMT13810 views
530
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