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document Distributed KnowledgeThis weekly series picks out the week’s top stories in the intersection of digital technology and politics, such as the following:
Newt Gingrich Announces Presidential Bid
President Obama...
Crowd Creativity
In another landmark win for the crowdsourcing industry and GeniusRocket, crowdsourced vídeo production proves it’s a very real threat to the traditional big agency model for TV advertising production. In less than three weeks from the first meeting to premiering during NBC's "Meet the Press" on July 17th, GeniusRocket delivered a high quality production for a third of the typical cost.
With a straightforward and emotional message, Jam Session is the first advertising campaign launched by The National Committee to Preserve Social Security and Medicare in more than a decade. It is a decisive action to save what they consider essential public programs as Congress debates dramatic spending cuts.
The National Committee selected GeniusRocket, the DC-based advertising firm, a Pioneer in the crowdsourcing space, in favor of competition from within the advertising industry. The National Committee were looking for an ad that would effectively broadcast their mission in a national television advertising campaign.
"We needed a process that could guarantee enough creative options for our ad without the high fees associated with a traditional ad agency," said Pamela Causey, Director of Communications for the National Committee.
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document Open Innovation"I think AFRL — and the government in general — is looking at what we do as uniquely cost-effective in an era when, whether you're on the right or left side of the Hill in Washington, the...
document Distributed KnowledgeHouse majority leader Eric Cantor (R-Virginia) announced last week that the YouCut Citizen Review, a crowdsourcing tool for identifying “wasteful spending that should be cut,” would make its very...
document Distributed Knowledge, Open InnovationBen Marsh, who created the snow map by gathering tweets featuring the hashtag #uksnow, a postcode and a one to ten number rating of the amount of snow, has built a crowdsourced map for Channel 4...
document Crowd Creativity, Distributed Knowledge
Balancing the three decision-making prerequisites is clearly a challenging endeavor, sometimes more difficult than the problem itself. As a result, some of the best decision-making methods use...
document Crowdfunding, Open Innovation
The global financial crisis shows no signs of improving and many services that rely on government finding are finding themselves on the receiving end of imposed austerity measures. With so many...
Crowd CreativityIf you want to start a business nowadays, the best money you'll ever spend is to build your own identity that you'll promote afterwards. But when you are a newborn firm with no identity background, how should you go about doing that? There is a misconception that you should have great content to grab potential customers’ attention. While that’s undoubtedly true, at DesignInARK, we’re convinced that poor design can generate immediate distrust. Content is actually a less immediate priority than design, which is responsible for that make-or-break first impression that’ll either appeal to users or drive them away.
We want to help companies discover their identity. DesignInARK realized how powerful it is to ask freelancers for advice and to have more possibilities at the early conceptual stages of launching a business venture (versus soliciting those opinions post-launch). This is one thing that traditional creative agencies can’t offer. Sure, those agencies are great when you are on the same wavelength with the designer working on your brief, but that’s not always the case. In my mind, it’s always better to have options, to have more designers giving you their vision or interpretation of your project.
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document Distributed Knowledge, Tools
Crowdsourcing, if used properly, requires far more effort than most businesses put in.And to get the best output you need to spend time and effort to drive it in right direction, here's the...
document Distributed KnowledgeAs they roll into 2012, watch for a more social approach to solving business problems through a sort of micro-economy. Kickstarter gives anyone with a project, the opportunity to get that...
document Distributed Knowledge
The new report, State of the Federal Web, is the culmination of work by the Office of Management and Budget and the General Services Administration's Citizen Services team to survey federal...
document Distributed KnowledgeHere are some benefits to look forward in using crowdsourcing on companies:
1. Innovative (and quicker) solutions.
2. Help identify issues and gain insights.Crowdsourcing ideas from outside...
document Distributed Knowledge
The Center for Public Consultation repackaged a recent survey on defense spending to show that American citizens–Republican as well as Democrat–favored significant cuts to the Department of...
document CrowdfundingFinancial Mail looks at the best ways to team up, such as the following:
Online Collectives (Incahoot and Groupon)
Co-operatives
Investment Clubs
House Buying
document Distributed Knowledge, Open InnovationAn earlier crowd-sourcing website, set up as part of the government's drive to cut public spending, attracted 65,000 ideas in just two weeks - encouraging ministers to repeat the idea....
document Distributed Knowledge
The crowdsourcing site Digitalkoot has shown, when it comes to preserving the past, there are thousands of people out there willing to help for free. All they need to get going is a call to...
CrowdfundingJustin Kownacki from Crowdfundinghelp.com provided us with this list of pitfalls to avoid for crowdfunding projects.
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document CrowdfundingCrowdfunding isn't the only change they really need for their economy. They need the same kind of nonpartisan, pro-jobs approach to reforming their tax code, cutting wasteful spending and...
CrowdfundingEarlier this week, we posted the first part of our JOBS Act discussion with securities lawyer Jeffrey Rubin. A partner at international law firm Hogan Lovells and a nuanced critic of the JOBS Act, Rubin is chair of the federal regulation of securities committee for the business law section of the American Bar Association. In this second part of our discussion, Rubin touches upon some of the JOBS Act's non-crowdfunding components, notably the introduction of the "emerging growth company." Toward the end, however, we return to crowdfunding as Rubin ruminates on the Act's overall effects.
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