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Search results for: task markets

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Seven SMB Marketing Trends for 2011
document Crowd Creativity, Distributed Knowledge

Following is a list of trends that will create the biggest opportunity, and confusion, for SMBs in 2011. 1. Online presence moves to Facebook 2. The dawn of the SMB agency arrives 3. SMBs take...

Benjamin FosselMar 03, 2011 07:29 am GMT2918 views
00
Seven SMB Marketing Trends for 2011
Crowdsourcing Websites for Marketers - 4 Great Examples
document Crowd Creativity

Here are four examples of websites and web applications that leverage crowdsourcing to enhance marketing activities: 1. Crowdsourced small task completion: Amazon Mechanical Turk - This platform...

Fritz SchaeferApr 20, 2012 11:30 pm GMT2992 views
130
Crowdsourcing Websites for Marketers - 4 Great Examples
Exhilway Private Capital Market to Invest US $20 Million IN US, Create 5,000 Jobs
article 

"We will start hiring in the US next month, though India will continue to remain the biggest market for us. The concept of crowdfunding is new to India and if you look at our model closely,...

Claire MackayAug 29, 2012 01:17 pm GMT2071 views
10
Exhilway Private Capital Market to Invest US $20 Million IN US, Create 5,000 Jobs
Can this Dubai startup revolutionize market research through crowdsourcing?
article Cloud Labor, Tools

The app leverages two important regional developments – a surge in the popularity of crowdsourcing and some of the world’s highest smartphone penetration rates – to provide real time, geo-tagged...

Claire MackayJul 10, 2014 06:39 am GMT422 views
10
Can this Dubai startup revolutionize market research through crowdsourcing?
Crowdsourcing User Studies With Mechanical Turk
document 

Micro-task markets such as Amazon’s Mechanical Turk are promising platforms for conducting a variety of user study tasks, ranging from surveys to rapid prototyping to quantitative performance...

Adam FrazerSep 04, 2011 03:26 am GMT3459 views
00
Crowdsourcing User Studies With Mechanical Turk
Online Odd Jobs: How Startups Let You Fund Yourself
document Cloud Labor, Distributed Knowledge

Zaarly isn’t the only startup creating unconventional employment opportunities. Taskrabbit has created a similar peer-to-peer task market, Airbnb has handled more than 2 million nights worth of...

Harshida PatelJan 02, 2012 02:01 am GMT2585 views
10
Online Odd Jobs: How Startups Let You Fund Yourself
the future of knowledge work and the return of task specialization
blog Cloud Labor, Distributed Knowledge

Article highlights the key drivers that are shaping the future of knowledge work: anytime, anywhere access; atomization of work; knowledge specialization; activity management; gamification;...

Steven BeauchemApr 24, 2012 07:21 pm GMT5293 views
110
the future of knowledge work and the return of task specialization
How to Simplify your Marketing with Crowdsourcing
document 

Here are five areas where this approach " Creative Crowdsourcing " tends to work best: 1. Logo Design. 2. Web Design. 3. Flyer Design. 4. Stationery Design. 5. Banner Ads.

Tim SatterthwaiteJun 01, 2012 03:16 am GMT1156 views
10
How to Simplify your Marketing with Crowdsourcing
Communitysourcing: Engaging Local Crowds to Perform Expert Work Via Physical Kiosks
document 

This work introduces an alternative mechanism for crowdsourcing tasks that require specialized knowledge or skill: communitysourcing — the use of physical kiosks to elicit work from specific...

Claire MackayJun 21, 2012 08:25 am GMT1697 views
10
Communitysourcing: Engaging Local Crowds to Perform Expert Work Via Physical Kiosks
Will IBM's Bet On A Realigned Jobs Market Be Its Undoing?
article Cloud Labor

In essence, the Liquid Challenge, is about breaking software design and development down into tasks that can be assigned on an open markets basis – and as usual that means you get paid for those...

Samuel BennettOct 22, 2012 02:41 pm GMT2103 views
10
Will IBM's Bet On A Realigned Jobs Market Be Its Undoing?
Adding Strategic Internet Marketing to an Equity Crowdfunding Project [Part 2]
Crowdfunding

While most crowdfunding websites may be brand new, their marketing platform is already obsolete, in an evolutionary way, writes Thomas Vass of The Private Capital Market, a subscription-based crowdfunding website. A CEO assuming that all crowdfunding websites are created equal will be disappointed when no investors show up to buy their private offering.

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Crowdsourcing.orgFeb 19, 2013 10:04 pm GMT12093 views
00
Using Crowdsourcing to Bolster Online Marketing Outreach
Cloud Labor, Distributed Knowledge, Tools

Capseo's Anji Ismail unveiled a new crowdsourced marketing platform called DOZ at last week's Launch festival. We caught up with the entrepreneur to find out what DOZ is all about.

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Anton RootMar 12, 2013 08:13 pm GMT9246 views
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OBJE to Offer Developers Marketing Tools to Succeed in $9 Billion Gaming App Market
document Tools

Last week, the company announced that its plan to develop an innovative new crowdsourcing platform to help independent game makers build, publish and market the next wave of fun and exciting...

Benjamin FosselApr 29, 2013 02:22 pm GMT1521 views
00
OBJE to Offer Developers Marketing Tools to Succeed in $9 Billion Gaming App Market
WeGoLook Now Offers Global Crowd Labor Solutions for Individuals and Businesses
article Cloud Labor, Distributed Knowledge, Tools

WeGoLook is a nationwide field services platform that currently utilizes a database of over 10,000 independently contracted Agents to collect and deliver field data and perform tasks for a variety...

WeGoLookAug 21, 2013 06:50 pm GMT858 views
40
WeGoLook Now Offers Global Crowd Labor Solutions for Individuals and Businesses
Crowdfunding as a Competitive Marketing Tool
blog 

Crowdfunding can launch a business to the forefront because of all the publicity involved in a campaign. To be successful, a project must go viral, which is not always an easy task for businesses....

Aaron DjekicJan 31, 2014 11:02 pm GMT941 views
10
Crowdfunding as a Competitive Marketing Tool
CrowdForge: Crowdsourcing Complex Work
document 

The research makes three primary contributions: 1. Identifies the coordination requirements necessary to crowdsource complex tasks, and describe a framework to support a variety of task types....

Archenette EvangelioFeb 05, 2011 02:19 am GMT2595 views
00
CrowdForge: Crowdsourcing Complex Work
Crowdsourcing of Graphic Designers Will Replace the Traditional Design Firms
document Crowd Creativity, Tools

The biggest target market for LogoArena.com is the business start-ups. A new business always needs a logo design. Instead of going to a logo design studio which will charge you anywhere from $500...

Benjamin FosselFeb 21, 2011 03:26 pm GMT2910 views
11
Crowdsourcing of Graphic Designers Will Replace the Traditional Design Firms
Mechanical Turk, Low Wages, and the Market for Lemons

I recall a highly talked about presentation (although highly unconventional) by M. Six Silberman whereby he discussed the "Sellers' problems in human computation markets". The basic question: can we protect the workers there from exploitation and from sweatshop salaries? Luis von Ahn posted a similar post on his blog. In the comments of the blog post, someone suggested that the low wages on Mechanical Turk is simply the result of high supply of workers and low demand for their work however I argue that what Amazon Mechanical Turk is today is a market for lemons, following the terminology of Akerlof's famous paper, for which he got the 2001 Nobel prize.

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Panos IpeirotisApr 21, 2011 11:21 pm GMT6356 views
90
The Joy of the Task
Cloud Labor, Crowd Creativity

What makes a professional a professional—holding a position and being paid for work performed? And what does it mean to get paid? You may think the answer is simple—getting a paycheck of course. How about an amateur—what makes one an amateur? Doing something for free and not getting paid? What if all this was flipped on its head? When it comes to using crowdsourcing as a marketing tool, it’s arguable that amateur creative contributions facilitate engagement and provide a fresh perspective.

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Richard SpiegelMay 24, 2011 04:44 am GMT4795 views
11
Crowdsourcing and the new marketing

Crowdsourcing is clearly not going away. Any company that believes it can operate with a closed-walls philosophy is missing the point of social business. The crowd, or groups external to the firm, provide interesting, sometimes path-breaking, sometimes huge numbers of ideas, insights and solutions. Crowdsourcing is part of the future of making and selling things. No question.

Still, there are a couple of questions niggling away at the back of my mind. There are more than two but these two beg an answer.

The first is how do we improve crowdsourcing? We know it's better than relying solely on internal resources for a variety of tasks, from routine to innovatory, but if crowdsourcing is to become a fixed operational resource, a part of the furniture so to speak, then we need to know how to measure and improve the process. That's akin to saying how do we professionalise it.

The second question is where does it lead us to? CNN recently announced it will upgrade its iReport crowdsourced news services. The end result will be a social network for news, a community that simultaneously creates, distributes and consumes news. This makes perfect sense. We are already blurring the line between production, marketing and consumption but we need to think where this is headed in other segments of the market.

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Jonathan LakinAug 17, 2011 01:06 am GMT8579 views
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