Ideas for Good
site Open Innovation / Idea GenerationThrough the Ideas for Good challenge, Toyota is crowdsourcing for good ideas geared towards making the environment a better place.
Tonya Van Dijk Dec 26, 2010 02:13 am GMT876 views
10
Web's Largest listing of crowdsourcing and crowdfunding events
Web's Largest Directory of Sites2,349 crowdsourcing and crowdfunding sites
Through the Ideas for Good challenge, Toyota is crowdsourcing for good ideas geared towards making the environment a better place.
The latest corporate crowdsourcing experiment comes to us from Toyota, which launched its "Ideas for Good" initiative--an opportunity for consumers to repurpose Toyota automotive...
Toyota concluded the voting campaign that began 10 January to crowdsource the plural nomenclature of its Prius hybrid vehicle. The winning word? “Prii.”
Over the past 20 years, Toyota has awarded more than $500 million to philanthropic organizations in the U.S. However, the “100 Cars for Good” program will be the first time the automaker has...
This project would be very useful for carlovers and plans to engage cars but my advice to Toyota is to hire as many passionate community managers as you can. Who love cars, yes, but more so, are...
Now, in this campaign, consumers will be able to record personalized music videos uploaded onto social media platforms. Users are invited to suggest things that frustrate them in daily life, and...
Toyota is really awesome. The video says it all. There are more things that can be done with cars, especially with non-profits. Getting a new set of wheels will surely make these organizations go a...
The video is simple and appealing. It's easier to understand. As a whole, the video gives great emphasis on YOU (or the crowd) and the ideas that you can share to make the world a better place...
This project is outside of Google’s control, but they have officially acknowledged its expertise and creativity on the Google Creative Sandbox. When the new charting is complete, Happiness Brussels...
Short read, interesting points!
Over 1.8 million votes were cast to decide the Plural of Prius, and the people have spoken. The official Plural of Prius is....PRII!
Below are 5 prominent crowdsourcing projects that involve famous brands using online design contests: 1. LG ‘Mobile Design’ 2. Toyota ‘Logo Design’ 3. Google ‘Favicon’ 4. CrowdSPRING ‘ Logo...
Clearly, when brands employ crowdsourcing to engage their community, the benefits are symbiotic. By giving up some control and handing it over to the consumer, brands are able to turn participation...
With the ease of online conversation today, the crowd makes it much easier for customers to have a voice in brand-building. The downside is that brands run a greater risk of backlash when they...
For those that think that crowdsourcing is about logo design competitions the debate continues about whether crowdsourcing is in fact just a fad – an exploitation of underpaid workers that will fade quickly once the perception of novelty is gone. There are others however, that have figured that there is more to crowdsourcing and that it has the potential to stir things up. So why is this and what are we talking about? I recently met with Dwayne Spradlin, President and CEO of InnoCentive who shared his strategic vision for the company.
For the companies that make up mainstream corporate America, environmental issues may still largely be seen as a cost center rather than a competitive edge. Companies can spread the principles of...
Customers can advocate both for and against companies, so companies have to be truly authentic.All brands are going to have to cross this threshold in terms of redefining themselves in this new...
A “hand in glove” application for crowdsourcing is the sourcing of information that keeps the world’s navigation systems current and relevant. Businesses change hands daily, new road systems open to the public and huge investments are being made to map, photograph and document every point of interest on the map. It’s no wonder therefore that an industry that is based on localized knowledge was waiting for the opportunity to crowdsource its information.
There are a number of different models of adoption. Devices such as those manufactured by the Dutch owned company, Tom Tom, provide device based functionality that allow drivers to capture and report new information or changes they find to correct information as they go. Another company, one of the largest providers of navigation systems, have a number of commercial contracts with logistics firms who validate the accuracy of information as they make their daily rounds. Reported errors or omissions are captured real time and sent overnight in batch via an API to a crowdsourcing company whose workforce check and correct the information and send it back.
Irrespective of what opinions are on the concept of crowd-sourcing, top corporations have found it to be a useful, practical and reasonable alternative to getting their design requirements...
If you think enlisting the greater public in the design process is something new, think again. The web may have altered its structure, but garnering public input in design is a concept that’s been...
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
