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Search results for: video advertising

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Crowdsourced Video Advertising and Innovation: A Snapshot
document Crowd Creativity

Driven by demand from brands, some crowdsourcing companies are evolving their product offerings to include private or “invite” assignments in which only designated members of a much larger...

Tim SatterthwaiteApr 05, 2012 05:03 am GMT2910 views
00
Crowdsourced Video Advertising and Innovation: A Snapshot
Crowdsourcing Online Advertising with Video
document Crowd Creativity, Distributed Knowledge

Here are two companies who are doing cool things with crowdsourced online advertising in the video space: Poptent calls itself a “social network around crowdsourcing video”. They allow their...

Luis Enrique MoralesFeb 14, 2011 06:42 am GMT3014 views
11
Crowdsourcing Online Advertising with Video
12 predictions for online video advertising in 2012
document Crowd Creativity, Distributed Knowledge

One of the prediction for online video for content producers and consumers, as well as for brands and publishers for 2012 is that crowdsourced video production is set to grow: Crowdsourced...

Sebastian BlancaDec 25, 2011 07:18 am GMT2364 views
10
12 predictions for online video advertising in 2012
5 Things to Consider When Choosing a Crowdsourced Video Partner
document Crowd Creativity

While approach is similar among the handful of video crowdsourcing partners in the market, each possess unique features in achieving crowdsourced video success. Here are five factors to consider...

Rebecca GutierrezJun 30, 2012 11:42 pm GMT1471 views
00
5 Things to Consider When Choosing a Crowdsourced Video Partner
MegaPath “Tech Talk Rap” Video Wins Top Prize in $30,000 Zooppa Crowdsourcing Contest
document Crowd Creativity, Distributed Knowledge

"MegaPath and the Zooppa community have done something unique by making internet connectivity, VoIP and security services relatable,” said Falls. “Now when someone views one of these videos,...

Fiona MaresNov 10, 2011 10:36 am GMT1600 views
10
MegaPath “Tech Talk Rap” Video Wins Top Prize in $30,000 Zooppa Crowdsourcing Contest
Online Video Crowdsourcing Company Wooshii Opens Office in Halifax [Video]
document Crowd Creativity

By crowdsourcing rich media projects to a community of talented digital video and animation professionals, Wooshii allows buyers to quickly, efficiently, and cheaply get media projects completed....

Harshida PatelMar 15, 2012 01:20 am GMT1339 views
10
Online Video Crowdsourcing Company Wooshii Opens Office in Halifax [Video]
Advertising and Video Crowdsourcing
document Crowd Creativity

GeniusRocket’s curated crowdsourcing model is based around four distinct phases: 1.)Concept:Based upon a strategic creative brief,a vetted set of writers and creative directors submit...

Tonya Van Dijk May 20, 2012 01:17 pm GMT1205 views
90
Advertising and Video Crowdsourcing
James Brown’s got a brand new video
document Crowd Creativity

The prize for the overall winner of this crowdsourcing campaign will be the chance to work on a project in an office around the Saatchi & Saatchi global network. In addition, Universal Music...

Harshida PatelMay 25, 2012 11:24 am GMT1171 views
10
James Brown’s got a brand new video
Online marketplace uses video and tagging for interactive promotions
document Distributed Knowledge

Anyone can create an account and upload a product video to VideoDeals.com, which is now in beta. Then, using the site’s tagging technology, they can place interactive “buy” tags on the items they...

Tim SatterthwaiteJun 21, 2012 02:30 pm GMT723 views
00
Online marketplace uses video and tagging for interactive promotions
AT&T's Crowdsourced Video Snags 6M Viewers
document Crowd Creativity

"This project gives [advertisers] new insight on how to use viral video across segments," said Yokogawa. "Consumers' attraction to something that is new and interesting, and...

Fiona MaresJul 03, 2012 10:29 pm GMT1369 views
40
AT&T's Crowdsourced Video Snags 6M Viewers
How to Save Your Video Contest Before It Sinks
document Cloud Labor

Here are some tips on how to save your video contest from embarrassment or failure: 1. Avoid Changing the Deadline 2. Sweeten the Deal 3. Ask Yourself: Is Your Contest Really in Trouble?...

Rebecca GutierrezJul 08, 2012 10:55 pm GMT1627 views
10
How to Save Your Video Contest Before It Sinks
Alain Afflelou set their Sights on Crowdsourcing with their First Video Contest
document Crowd Creativity

A spokesperson from Alain Afflelou Spain explained that their decision to source their video content from a contest was because “we wanted to align a TV advertising campaign with the natural...

Jason RobbinsJul 27, 2012 04:40 am GMT1726 views
10
Alain Afflelou set their Sights on Crowdsourcing with their First Video Contest
Alain Afflelou set their Sights on Crowdsourcing with their First Video Contest
article Crowd Creativity, Open Innovation

Using Userfarm videos clients have been able to entertain customers with unique advertising, drive their brand and consumer engagement, unlock consumer insights and often kick start innovation.

Luca OliverioJul 31, 2012 07:45 am GMT2569 views
10
 Alain Afflelou set their Sights on Crowdsourcing with their First Video Contest
E-Trade, Preparing For Super Bowl, Seeks Fresh ‘Baby’ Concepts
document Crowd Creativity

The storyline for the spot could come from a pool of videographers who submitted 250 submissions for E-Trade and Grey through Poptent, a social network dedicated to crowdsourcing video content....

Carl EspostiNov 08, 2010 04:25 am GMT5393 views
40
E-Trade, Preparing For Super Bowl, Seeks Fresh ‘Baby’ Concepts
PRESS RELEASE: Zooppa Creative Crowdsourcing Community Surpasses 100,000 Members
document Crowd Creativity, Open Innovation

Through its social networking platform and powered by its online creative community, Zooppa provides brand marketers and agencies a turnkey solution for crowdsourcing creative print and video...

Luis Enrique MoralesMar 30, 2011 04:24 pm GMT3927 views
10
PRESS RELEASE: Zooppa Creative Crowdsourcing Community Surpasses 100,000 Members
2011 Sample Reel of Zooppa Videos
video Crowd Creativity, Open Innovation

Over the last year, Zooppa has created great video ads for popular brands, like AT&T, Zinio, Pepto, Samsung Galaxy Tab, TMZ, crocs, Diesel, Johnsonville, and Mountains Plus. Watch this and see...

Luis Enrique MoralesMar 30, 2011 04:38 pm GMT1438 views
11
2011 Sample Reel of Zooppa Videos
BlogBang
blog Crowd Creativity

A blog that's full of creativity. BlogBang is an advertising platform that enables brands or companies to post their video briefs while users or community members create their video...

Archenette EvangelioAug 04, 2011 09:36 pm GMT1324 views
00
BlogBang
Extend and Customize Your Advertising Reach With Curated Crowdsourced Video
document Crowd Creativity, Distributed Knowledge

This is where GeniusRocket comes in. Their model can guarantee choice and value, while still maintaining the same quality of the agency.GeniusRocket ads are typically about a fifth the cost of...

Tim SatterthwaiteNov 09, 2011 01:02 pm GMT1498 views
00
Extend and Customize Your Advertising Reach With Curated Crowdsourced Video
Viral Video Charts: Top Creative Agencies 2011
document Crowd Creativity

Wieden & Kennedy, Portland, Ore., obviously went for the first. The perennial appeal of Old Spice has given that shop the top spot among creative agencies. Deutsch, L.A., which came in second,...

Jason RobbinsDec 30, 2011 03:30 am GMT1703 views
10
Viral Video Charts: Top Creative Agencies 2011
Crowdsourced Video Wins Big With Poptent-Created Dell Ad During National Championship Game Online Video Guide
document Cloud Labor

Most projects on Poptent are public and open to any filmmaker, but a new system was utilized for the Dell spot, with an invite-only stipulation on submissions. According to Poptent President,...

Pablo BracciniJan 12, 2012 12:25 pm GMT2989 views
20
Crowdsourced Video Wins Big With Poptent-Created Dell Ad During National Championship Game  Online Video Guide
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