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document Crowd Creativity
Driven by demand from brands, some crowdsourcing companies are evolving their product offerings to include private or “invite” assignments in which only designated members of a much larger...
document Crowd Creativity, Distributed KnowledgeHere are two companies who are doing cool things with crowdsourced online advertising in the video space:
Poptent calls itself a “social network around crowdsourcing video”. They allow their...
document Crowd Creativity, Distributed Knowledge
One of the prediction for online video for content producers and consumers, as well as for brands and publishers for 2012 is that crowdsourced video production is set to grow: Crowdsourced...
document Crowd Creativity
While approach is similar among the handful of video crowdsourcing partners in the market, each possess unique features in achieving crowdsourced video success. Here are five factors to consider...
document Crowd Creativity, Distributed Knowledge
"MegaPath and the Zooppa community have done something unique by making internet connectivity, VoIP and security services relatable,” said Falls. “Now when someone views one of these videos,...
document Crowd CreativityBy crowdsourcing rich media projects to a community of talented digital video and animation professionals, Wooshii allows buyers to quickly, efficiently, and cheaply get media projects completed....
document Crowd Creativity
GeniusRocket’s curated crowdsourcing model is based around four distinct phases:
1.)Concept:Based upon a strategic creative brief,a vetted set of writers and creative directors submit...
document Crowd Creativity
The prize for the overall winner of this crowdsourcing campaign will be the chance to work on a project in an office around the Saatchi & Saatchi global network. In addition, Universal Music...
document Distributed Knowledge
Anyone can create an account and upload a product video to VideoDeals.com, which is now in beta. Then, using the site’s tagging technology, they can place interactive “buy” tags on the items they...
document Crowd Creativity
"This project gives [advertisers] new insight on how to use viral video across segments," said Yokogawa. "Consumers' attraction to something that is new and interesting, and...
document Cloud Labor
Here are some tips on how to save your video contest from embarrassment or failure:
1. Avoid Changing the Deadline
2. Sweeten the Deal
3. Ask Yourself: Is Your Contest Really in Trouble?...
document Crowd CreativityA spokesperson from Alain Afflelou Spain explained that their decision to source their video content from a contest was because “we wanted to align a TV advertising campaign with the natural...
article Crowd Creativity, Open InnovationUsing Userfarm videos clients have been able to entertain customers with unique advertising, drive their brand and consumer engagement, unlock consumer insights and often kick start innovation.
document Crowd CreativityThe storyline for the spot could come from a pool of videographers who
submitted 250 submissions for E-Trade and Grey through Poptent, a social network dedicated to crowdsourcing video content....
document Crowd Creativity, Open InnovationThrough its social networking platform and powered by its online creative community, Zooppa provides brand marketers and agencies a turnkey solution for crowdsourcing creative print and video...
video Crowd Creativity, Open InnovationOver the last year, Zooppa has created great video ads for popular brands, like AT&T, Zinio, Pepto, Samsung Galaxy Tab, TMZ, crocs, Diesel, Johnsonville, and Mountains Plus. Watch this and see...
blog Crowd Creativity
A blog that's full of creativity. BlogBang is an advertising platform that enables brands or companies to post their video briefs while users or community members create their video...
document Crowd Creativity, Distributed Knowledge
This is where GeniusRocket comes in. Their model can guarantee choice and value, while still maintaining the same quality of the agency.GeniusRocket ads are typically about a fifth the cost of...
document Crowd CreativityWieden & Kennedy, Portland, Ore., obviously went for the first. The perennial appeal of Old Spice has given that shop the top spot among creative agencies. Deutsch, L.A., which came in second,...
document Cloud Labor
Most projects on Poptent are public and open to any filmmaker, but a new system was utilized for the Dell spot, with an invite-only stipulation on submissions. According to Poptent President,...