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document Crowd CreativityGiven the popularity of campaigns such as the T-Mobile Flash Mob, one is more likely to see non-traditional "grassroots" campaigns get more noticed than traditional billboard advertising...
blog Crowd Creativity
Granted, crowdsourcing initiatives easily lack focus. Often these opportunities are exploited by bored satirists who use it for their own aims, as in the case of the ‘remixed’ content all over...
document Crowd CreativityThe result of these creations is a healthy relationship; and the key to having successful ‘virals’ it touching topics & ideas that matter the most: It’s personal. It represents the passion of...
document Crowd Creativity, Distributed Knowledge
Jimmy Kimmel Live has its own YouTube channel where they post a heap of videos as a marketing platform for the show. A smart mechanic of this is the crowdsourcing element. Kimmel asked the...
article Distributed Knowledge6 reasons to start using Pinterest for today:
Tell a story
Crowdsource for ideas
Create a permanent playground for marketing
Slick viral marketing can boost leads and sales
Get started in...
document Cloud Labor
Seethu Seetharaman, professor of marketing at Washington University in St. Louis predicts that 30 second television commercials and full page magazine ads will wane as more use is made of...
document Distributed KnowledgeViewers will be able to view the videos by unlocking ‘video levels.' Tagging others and sharing these videos on social networks will allow them to gather points. Finally they can upload their...
document CrowdfundingWith the recent approval of the JOBS act by Congress, more and more entrepreneurs are looking to crowdfunding as a viable funding potion.
"Likewise, it's often not the best companies...
Cloud Labor, Crowd CreativityCrowdsourcing is clearly not going away. Any company that believes it can operate with a closed-walls philosophy is missing the point of social business. The crowd, or groups external to the firm, provide interesting, sometimes path-breaking, sometimes huge numbers of ideas, insights and solutions. Crowdsourcing is part of the future of making and selling things. No question.
Still, there are a couple of questions niggling away at the back of my mind. There are more than two but these two beg an answer.
The first is how do we improve crowdsourcing? We know it's better than relying solely on internal resources for a variety of tasks, from routine to innovatory, but if crowdsourcing is to become a fixed operational resource, a part of the furniture so to speak, then we need to know how to measure and improve the process. That's akin to saying how do we professionalise it.
The second question is where does it lead us to? CNN recently announced it will upgrade its iReport crowdsourced news services. The end result will be a social network for news, a community that simultaneously creates, distributes and consumes news. This makes perfect sense. We are already blurring the line between production, marketing and consumption but we need to think where this is headed in other segments of the market.
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document Distributed KnowledgeIn three years, Jonathan Goodman has gone from being a "nobody" personal trainer to a leading web entrepreneur who is moving to Hawaii to complete a crowd-sourced book on how you can...
site Crowd Creativity / Audio/VideoWooshii is a platform that connects the creators of rich media, (think video, animation or 3D etc), with buyers looking to utilise this low cost, effective and increasingly relevant forms of...
document Crowd Creativity“One of those few opportunities is being stuck in a dark auditorium, consuming entertainment, having no choice of whitening out a brand on screen, or using a DVR to fast-forward,” Seetharaman says....
document Crowd CreativityGiven the popularity of campaigns such as the T-Mobile Flash Mob, it’s more likely that non-traditional “grassroots” campaigns will get more noticed than traditional billboard advertising in city...
Distributed Knowledge, Open InnovationOpen innovation and market intelligence company Chaordix announced today that it has secured $1.5 million in Series A funding. Yaletown Venture Partners is the majority investor, with the Business Development Bank of Canada (BDC) also participating in the financing.
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document Distributed Knowledge, Open InnovationAnthropologic studies, conversation analytics, mobile-driven online ethnographic studies, dialogic loops, semi-structured virtual focus groups, “viral” research, wiki-based research projects and...
Crowd Creativity, Distributed Knowledge“Expert” opinion is highly sought after but, in the nascent industry of crowdsourcing, the bias of experience lies with the crowdsourcing platform owners and their teams and maybe the odd crowdsourcing consultancy. Credible “buy-side” views from the users’ of crowdsourcing are appreciated for their candor and objectivity.

In this post, the first of a two-part article, Crowdsourcing.org interviews Tom Masterman of Dialogue Earth about their decision to experiment with the crowdsourcing of educational science videos. In part 1 of this post, Masterman talks about the issues associated with the decision on whether or not to crowdsource a video project around the issues of control, quality, cost and time to set-up.
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Crowd Creativity, Distributed KnowledgeIn the first part of Crowdsourcing.org's interview with Dialogue Earth's Tom Masterman, we discussed issues related to the often-difficult decision whether or not to crowdsource the creation of video content. Part two of our interview focuses on considerations needed once the decision is made to move forward on a crowdsourcing project.
In this piece, Masterman answers Crowdsourcing.org’s questions on the issues of time to execute, project phases, and worker incentives and managing the interaction with the creative crowd.
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site Crowd Creativity / AdvertisingAs pioneers of branded user-generated media,they help advertisers and their agencies implement content-based marketing campaigns.
Urgent Content campaigns engage audiences with reliable,...