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Search results for: viral marketing

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Consumers Beware: Olin Business School's 2012 Marketing Forecast Calls for Guerilla Tactics and More Viral Ads
document Crowd Creativity

Given the popularity of campaigns such as the T-Mobile Flash Mob, one is more likely to see non-traditional "grassroots" campaigns get more noticed than traditional billboard advertising...

Samuel BennettDec 25, 2011 10:56 am GMT2679 views
11
Consumers Beware: Olin Business School's 2012 Marketing Forecast Calls for Guerilla Tactics and More Viral Ads
Social Video Campaigns: Going Viral via tapping the Crowd
document Crowd Creativity

The result of these creations is a healthy relationship; and the key to having successful ‘virals’ it touching topics & ideas that matter the most: It’s personal. It represents the passion of...

Claire MackayNov 24, 2011 10:04 am GMT1636 views
10
Social Video Campaigns: Going Viral via tapping the Crowd
A Pinteresting Idea for Marketers
article Distributed Knowledge

6 reasons to start using Pinterest for today: Tell a story Crowdsource for ideas Create a permanent playground for marketing Slick viral marketing can boost leads and sales Get started in...

Jayne AnnNov 05, 2012 06:40 am GMT1638 views
00
A Pinteresting Idea for Marketers
Are Social Media and Crowdsourcing the Future of Creative Marketing?
blog 

Granted, crowdsourcing initiatives easily lack focus. Often these opportunities are exploited by bored satirists who use it for their own aims, as in the case of the ‘remixed’ content all over...

Archenette EvangelioAug 24, 2011 12:35 am GMT6002 views
10
Are Social Media and Crowdsourcing the Future of Creative Marketing?
A Terribly Great Exemplification of Viral
document 

Jimmy Kimmel Live has its own YouTube channel where they post a heap of videos as a marketing platform for the show. A smart mechanic of this is the crowdsourcing element. Kimmel asked the...

Pablo BracciniDec 18, 2011 07:38 am GMT4250 views
60
A Terribly Great Exemplification of Viral
2012 Marketing Forecast: More Crowdsourcing
document Cloud Labor

Seethu Seetharaman, professor of marketing at Washington University in St. Louis predicts that 30 second television commercials and full page magazine ads will wane as more use is made of...

Pablo BracciniJan 02, 2012 02:57 pm GMT3397 views
10
2012 Marketing Forecast: More Crowdsourcing
How to Make Your Crowdfunding Go Viral? Growthink Reveal the 4 Keys to Crowdfunding Success
document Crowdfunding

With the recent approval of the JOBS act by Congress, more and more entrepreneurs are looking to crowdfunding as a viable funding potion. "Likewise, it's often not the best companies...

Samuel BennettJun 01, 2012 01:53 pm GMT1209 views
00
How to Make Your Crowdfunding Go Viral? Growthink Reveal the 4 Keys to Crowdfunding Success
Viralnomics: Internet Whiz Kid Crowd Sources Free Viral Marketing Book and Moves To Hawaii
document Distributed Knowledge

In three years, Jonathan Goodman has gone from being a "nobody" personal trainer to a leading web entrepreneur who is moving to Hawaii to complete a crowd-sourced book on how you can...

Fiona MaresOct 19, 2012 12:31 pm GMT1762 views
210
Viralnomics: Internet Whiz Kid Crowd Sources Free Viral Marketing Book and Moves To Hawaii
Crowdfunding as a Competitive Marketing Tool
blog 

Crowdfunding can launch a business to the forefront because of all the publicity involved in a campaign. To be successful, a project must go viral, which is not always an easy task for businesses....

CrowdClanJan 31, 2014 11:02 pm GMT971 views
10
Crowdfunding as a Competitive Marketing Tool
wooshii
site Crowd Creativity / Audio/Video

Wooshii is a platform that connects the creators of rich media, (think video, animation or 3D etc), with buyers looking to utilise this low cost, effective and increasingly relevant forms of...

Benjamin FosselDec 18, 2010 01:22 pm GMT1640 views
10
wooshii
Crowdsourcing and the new marketing

Crowdsourcing is clearly not going away. Any company that believes it can operate with a closed-walls philosophy is missing the point of social business. The crowd, or groups external to the firm, provide interesting, sometimes path-breaking, sometimes huge numbers of ideas, insights and solutions. Crowdsourcing is part of the future of making and selling things. No question.

Still, there are a couple of questions niggling away at the back of my mind. There are more than two but these two beg an answer.

The first is how do we improve crowdsourcing? We know it's better than relying solely on internal resources for a variety of tasks, from routine to innovatory, but if crowdsourcing is to become a fixed operational resource, a part of the furniture so to speak, then we need to know how to measure and improve the process. That's akin to saying how do we professionalise it.

The second question is where does it lead us to? CNN recently announced it will upgrade its iReport crowdsourced news services. The end result will be a social network for news, a community that simultaneously creates, distributes and consumes news. This makes perfect sense. We are already blurring the line between production, marketing and consumption but we need to think where this is headed in other segments of the market.

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Jonathan LakinAug 17, 2011 01:06 am GMT8685 views
00
Marketing trends in 2012: viral promotion, product placement, crowdsourcing
document Crowd Creativity

“One of those few opportunities is being stuck in a dark auditorium, consuming entertainment, having no choice of whitening out a brand on screen, or using a DVR to fast-forward,” Seetharaman says....

Jason RobbinsDec 21, 2011 12:40 am GMT1608 views
10
Marketing trends in 2012: viral promotion, product placement, crowdsourcing
Airtel extends Har Friend campaign
document 

Viewers will be able to view the videos by unlocking ‘video levels.' Tagging others and sharing these videos on social networks will allow them to gather points. Finally they can upload their...

Jason RobbinsJan 05, 2012 08:23 am GMT1144 views
10
Airtel extends Har Friend campaign
Chaordix Raises $1.5 Million in Series A Funding
Distributed Knowledge, Open Innovation

Open innovation and market intelligence company Chaordix announced today that it has secured $1.5 million in Series A funding. Yaletown Venture Partners is the majority investor, with the Business Development Bank of Canada (BDC) also participating in the financing.

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Anton RootJul 24, 2012 11:20 pm GMT5322 views
00
BNN Funding Offers Marketing Support Solutions, Organically
Crowdfunding

Crowdfunding expert Rose Spinelli writes in once again, this time to highlight BNN Funding, a marketing support service for crowdfunding campaigns.

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Rose SpinelliMay 19, 2014 03:47 pm GMT4326 views
00
Five Powerful Examples of Crowdsourcing Systems
document Crowd Creativity, Distributed Knowledge

If two heads are better than one, what about a million heads. Crowdsourcing is distributing work to thousands and millions of workers, either for payment or volunteer service.

Luis Enrique MoralesDec 18, 2010 03:19 pm GMT3715 views
10
Five Powerful Examples of Crowdsourcing Systems
Crowd-sourced Research Models for Consumer-driven Innovation
document Distributed Knowledge, Open Innovation

Anthropologic studies, conversation analytics, mobile-driven online ethnographic studies, dialogic loops, semi-structured virtual focus groups, “viral” research, wiki-based research projects and...

Archenette EvangelioJan 25, 2011 08:15 am GMT2364 views
70
Crowd-sourced Research Models for Consumer-driven Innovation
Tips for Maximizing Your Crowdsourcing Video Project: Dialogue Earth Video Crowdsourcing Contest (part 1)
Crowd Creativity, Distributed Knowledge

“Expert” opinion is highly sought after but, in the nascent industry of crowdsourcing, the bias of experience lies with the crowdsourcing platform owners and their teams and maybe the odd crowdsourcing consultancy. Credible “buy-side” views from the users’ of crowdsourcing are appreciated for their candor and objectivity.

In this post, the first of a two-part article, Crowdsourcing.org interviews Tom Masterman of Dialogue Earth about their decision to experiment with the crowdsourcing of educational science videos. In part 1 of this post, Masterman talks about the issues associated with the decision on whether or not to crowdsource a video project around the issues of control, quality, cost and time to set-up.

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Carl EspostiFeb 17, 2011 08:26 pm GMT7509 views
10
Tips for Maximizing Your Crowdsourcing Project: Dialogue Earth Video Crowdsourcing Contest (part 2)
Crowd Creativity, Distributed Knowledge

In the first part of Crowdsourcing.org's interview with Dialogue Earth's Tom Masterman, we discussed issues related to the often-difficult decision whether or not to crowdsource the creation of video content.  Part two of our interview focuses on considerations needed once the decision is made to move forward on a crowdsourcing project.

 

In this piece, Masterman answers Crowdsourcing.org’s questions on the issues of time to execute, project phases, and worker incentives and managing the interaction with the creative crowd.

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Carl EspostiFeb 28, 2011 07:34 pm GMT5846 views
12
Does Crowdfunding Work for Early Stage Growth Companies?
document Crowd Creativity, Crowdfunding, Open Innovation

If you go the crowdfunding route, try and kill two birds with one stone by leveraging the crowdfunding model to also create a community of supporters, early adopters or product evangelists. Even...

Rebecca GutierrezMar 25, 2011 02:25 am GMT3204 views
00
Does Crowdfunding Work for Early Stage Growth Companies?
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