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A lendwithcare.org gift voucher, part of CARE International's lendwithcare.org programme, enables people in the UK to lend small amounts of money – £15 or more – to entrepreneurs in...
Buzzbnk is an online marketplace for social ventures in need of backers, supporters and cheerleaders. It allows users to view projects that are underway and others that have been funded. Each user...
Starting Saturday, December 8 through January 1, 2013, customers can go to one of eight Gap stores in the San Francisco Bay Area or in New York City, spend at least $75 and receive a $25 gift...
Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 300 markets and 35 countries, and soon beyond space. Groupon features a daily...
At stake, a $10,000 prize -- $5,000 in cash and $5,000 in vacation vouchers -- just in time for summer. (Two runners-up will win $1,000 each in McDonald's Arch Cards.) So, you better find a...
When Seth Priebatsch, CEO at SCVNGR, delivered his audaciously provocative presentation at TED he was talking about how to motivate the crowd when money isn’t the currency. You can call the approach of rewarding certain online behaviors (or penalizing others) 'Gamification', 'Game Mechanics', or 'Social Rewards', all are being equally banded about and are receiving lots of buzz. Whatever you call it, it’s all about the motivation of the masses...we’ll call it Gamification.
The options for presenting a range of digital incentives and rewards is theoretically infinite but the primary design elements include motivational triggers such as: positive (and possibly immediate) feedback (e.g. a sound that quickly becomes recognizable upon the successful completion of a task); noticeable advancement through the “game” upon successfully performing the work (e.g. progression to a new level); awarding points, badges, and status levels, etc. (see Gowalla, GetGlue or Foursquare).
Gamification however can be about much more than just driving online engagement by awarding users tokens that represent their various levels of achievement – some refer to this type of consumer engagement as 'Pouring Chocolate on Broccoli' (a very Germanic expression meaning to simply spice something up that is a bit boring). Used in this manner, the greater potential of using Gamification is somewhat lost.
Jeremy Hunter, President, Henkel Group, India said: “The Henkel Innovation Challenge helps identify the most innovative ideas that may range from process, product or packaging. It not only awards...
Here are some of festive marketing by different crowdfunding site: * Buzzbnk however has updated their video with Christmas music No better way to get festive than to put the good back in...
While equity-based crowdfunding, selling stock in a company via crowdfunding, is currently not an option, Jonathan Dobyns has chosen a different path to reach his goals: reward-based crowdfunding....
If you want to run a crowdfunding project safely within the Finnish fundraising regulation, you need to design it as a pre-order scheme for physical or digital products and be very specific about...
Whether you are seeking angel funding, venture capital, CrowdFunding, bank funding or CrowdInvesting, this guide will make sure you avaoid the 7 dumbest mistakes when raising finance for your...
Google India has announced Mapathon 2013, the country's first mapping competition. It is a crowdsourcing initiative aimed to improve Google Maps in India. Registrations for the competition,...
Games have always attracted the interest of children. Recent researches have found that the use of gamified tools can have an educational value on money management skills of Kids. "What do...
Games have always attracted the interest of children. Recent researches have found that the use of gamified tools can have an educational value on money management skills of Kids. "What do...
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