Four Reasons Organizations Should Crowdsource Their Translations

Crowdsourcing has been firmly established as a valid and often preferable method for reaching organizational goals and accomplishing more with the same dollars. However, while crowdsourcing works very well for some problems, it may not be a viable solution for others. As the tools become available to crowdsource translation projects, it’s important to evaluate why organizations crowdsource in general and if those criteria are a good fit for crowdsourced translation initiatives.

In this article Calvin Scharffs addresses four benefits organizations receive from crowdsourcing in general: Cost savings,  Increased Speed / Distributing Risk, Increased efficiencies and Brand involvement and evaluate if those benefits transfer effectively to translation projects.

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