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Many of the tools and tactics for raising money on crowdfunding platforms apply to marketing your idea generally, but let's zero in on the most effective steps for this medium specifically. Keep in mind, the story your project or organization tells matters a lot, as does the simplicity and clarity of your pitch, and the authenticity of your team.
This isn't a book on marketing for social change (check out "The Dragon Fly Effect" for that) ; it's just one post. With that in mind, here's a six-step playbook on reaching out and raising money from the crowd.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
