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Josh Tetrick Member

Josh Tetrick

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Josh Tetrick

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The Crowdfunding Playbook
Crowdfunding, Distributed Knowledge

Many of the tools and tactics for raising money on crowdfunding platforms apply to marketing your idea generally, but let's zero in on the most effective steps for this medium specifically. Keep in mind, the story your project or organization tells matters a lot, as does the simplicity and clarity of your pitch, and the authenticity of your team.

 

This isn't a book on marketing for social change (check out "The Dragon Fly Effect" for that) ; it's just one post. With that in mind, here's a six-step playbook on reaching out and raising money from the crowd.

 

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Josh TetrickMar 12, 2011 05:47 am GMT6007 views
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