Crowdsourcing: What it is and how it works
blog Open InnovationThis blog post provides an explanation of crowdsourcing is and how it works with some good examples.
Matthew KellyNov 29, 2010 11:23 pm GMT2134 views
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This blog post provides an explanation of crowdsourcing is and how it works with some good examples.
Mentions a couple more Agency's crowdsourcing work.
Highlights the importance of Managed-Focused crowds
Much more insight on their thoughts, process and back ground.
Great example of Proctor and Gamble solving a problem.
Short read, interesting points!
Disadvantages of crowd sourcing for development are good points but can all be addressed by privacy controls in communities.
Love this quote: One that is less about the old style hierarchical pyramid of full-time employees controlling every aspect of the business and its customer relations, to a more porous entity that...
Look at how many ideas, and from how many people they received! Not to shabby!
Excellent reference article on the benefit of crowd sourcing and other large brand examples.
Best Quote is "Look beyond to the other benefits, communicate them widely, and you’ll see how your open innovation efforts are propelling your organization forward.
This comment really says a lot about the way they run their business. "We don't lead with agencies, we lead with customers," said Harley-Davidson Senior Vice President and Chief...
A few weeks ago there was quite a bit of buzz about the Gap using crowd sourcing to gather input on logo designs. I'm curious to know if you think what they did was a good idea, or a bad one.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
