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Matthew Kelly Member

Matthew Kelly

Ideaffect
Austin, Texas

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Phone: 877-690-8110

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Joined:
Nov 21, 2010
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12 items
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Matthew Kelly

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Crowdsourcing: What it is and how it works
blog Open Innovation

This blog post provides an explanation of crowdsourcing is and how it works with some good examples.

Matthew KellyNov 29, 2010 11:23 pm GMT2932 views
00
Crowdsourcing: What it is and how it works
The Creative Freedom Fighters
blog Crowd Creativity

Mentions a couple more Agency's crowdsourcing work.

Matthew KellyNov 29, 2010 06:03 pm GMT7099 views
10
The Creative Freedom Fighters
What is Crowd Sourcing? Video
blog Crowd Creativity, Open Innovation

Highlights the importance of Managed-Focused crowds

Matthew KellyNov 26, 2010 03:24 pm GMT6603 views
01
What is Crowd Sourcing? Video
Is Crowdsourcing a Threat to Ad Agencies?
blog Crowd Creativity, Distributed Knowledge, Open Innovation

Much more insight on their thoughts, process and back ground.

Matthew KellyNov 26, 2010 05:48 am GMT8421 views
12
Is Crowdsourcing a Threat to Ad Agencies?
Don Tapscott on mass collaboration
blog Open Innovation

Great example of Proctor and Gamble solving a problem.

Matthew KellyNov 26, 2010 05:33 am GMT1338 views
10
Don Tapscott on mass collaboration
Crowd-Sourcing: Toyota, InnoCentive and Saatchi Can Do Better
blog Open Innovation

Short read, interesting points!

Matthew KellyNov 26, 2010 02:01 am GMT1667 views
11
Crowd-Sourcing: Toyota, InnoCentive and Saatchi Can Do Better
The Pros and Cons of Crowdsourcing your Development Work
blog Open Innovation

Disadvantages of crowd sourcing for development are good points but can all be addressed by privacy controls in communities.

Matthew KellyNov 25, 2010 05:27 pm GMT4362 views
00
The Pros and Cons of Crowdsourcing your Development Work
Crowdsourcing: Past, Present And Future
blog Open Innovation

Love this quote: One that is less about the old style hierarchical pyramid of full-time employees controlling every aspect of the business and its customer relations, to a more porous entity that...

Matthew KellyNov 25, 2010 03:19 pm GMT5536 views
10
Crowdsourcing: Past, Present And Future
Harley-Davidson CMO: Crowdsourcing Ads To Engage A New Audience
blog Crowd Creativity, Open Innovation

Look at how many ideas, and from how many people they received! Not to shabby!

Matthew KellyNov 24, 2010 11:54 pm GMT6365 views
20
Harley-Davidson CMO: Crowdsourcing Ads To Engage A New Audience
GE's Ecoimagination Challenge: The Power of Ideas, Ecosystems and Scale
blog Open Innovation

Excellent reference article on the benefit of crowd sourcing and other large brand examples.

Matthew KellyNov 24, 2010 09:18 pm GMT6231 views
20
GE's Ecoimagination Challenge: The Power of Ideas, Ecosystems and Scale
Looking Beyond the Breakthrough Idea
blog Open Innovation

Best Quote is "Look beyond to the other benefits, communicate them widely, and you’ll see how your open innovation efforts are propelling your organization forward.

Matthew KellyNov 24, 2010 09:10 pm GMT5224 views
00
Looking Beyond the Breakthrough Idea
Harley-Davidson Creativity Model to Use Crowdsourcing
article Crowd Creativity

This comment really says a lot about the way they run their business. "We don't lead with agencies, we lead with customers," said Harley-Davidson Senior Vice President and Chief...

Matthew KellyNov 22, 2010 06:44 pm GMT5450 views
10
Harley-Davidson Creativity Model to Use Crowdsourcing
Crowd Sourcing of the Gap Logo
question Crowd Creativity, Open Innovation

A few weeks ago there was quite a bit of buzz about the Gap using crowd sourcing to gather input on logo designs. I'm curious to know if you think what they did was a good idea, or a bad one.

Matthew KellyNov 22, 2010 01:54 am GMT6072 views
23
Crowd Sourcing of the Gap Logo
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