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Rose Spinelli

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Crowdfunding: Why Truth is So Important to Your Brand
Crowdfunding

A troubling trend has been identified and discussed openly on sites like Reddit and well reported elsewhere. It involves the practice of taking existing products found on Alibaba or eBay and repackaging them as new in order to raise funds on crowdfunding sites.

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Rose SpinelliJul 17, 2015 01:00 pm GMT1707 views
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Sending Pitch Emails to Media? Nobody Reads Them
Crowdfunding

Today, many crowdfunding campaign owners send journalists and bloggers links to their campaigns, so they can get valuable press exposure and eyeballs on their campaigns. While that may have worked a few years ago when crowdfunding was still a novelty, writes crowdfunding expert Rose Spinelli, such an approach is no longer very effective, unless the email is well targeted and highly engaging. Spinelli provides tips on how to write such a message. Read her latest advice, and ask your own questions in the comments.

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Rose SpinelliJun 01, 2015 02:22 pm GMT2135 views
2001
Got a Cause-Related Project? Kickstarter May Not Be Out of the Question
Crowdfunding

Kickstarter is notorious for allowing only creative projects onto its platform. No business- or cause-based campaigns can go up, the rules say. But, as crowdfunding expert Rose Spinelli discusses in her latest Rose Recommends column, the rules may not be that strict. She reviews a campaign with a definite charity aspect to it, asking the creators how they were able to work with Kickstarter to bend the rules.

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Rose SpinelliMay 04, 2015 02:00 pm GMT1693 views
661
How to Choose the Best Method for Raising Capital
Crowdfunding

Thinking about using crowdfunding for a food and beverage campaign? In her latest Rose Recommends column, crowdfunding expert Rose Spinelli examines two successful campaigns, and breaks down what made them reach their goal. Read her advice and leave your own questions about crowdfunding in the comments below!

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Rose SpinelliApr 27, 2015 02:00 pm GMT1895 views
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Landing Pages That Convert
Crowdfunding

Are you looking to start a crowdfunding campaign, but aren't ready to start accepting money just yet? One way to generate excitement pre-launch, and to collect information about potential backers, is to create a landing page. In the latest Rose Recommends, crowdfunding expert Rose Spinelli discusses what makes an effective campaign page — read her advice, and leave your own questions in the comments below.

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Rose SpinelliApr 20, 2015 04:00 pm GMT1802 views
2012
When Crowdfunding, Make Up Your Mind: Leadership 101
Crowdfunding

You've put in the hours, spread the message about your cause, and have created (what you think is) a winning campaign — but the funds aren't coming. How much can you alter your message and rework the rewards? In her latest Rose Recommends column, crowdfunding expert explains why it's important to plan ahead and make sure you include a call to action in your campaign. Read her latest advice after the jump and ask your own questions in the comments!

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Rose SpinelliApr 13, 2015 12:28 pm GMT1249 views
591
How Important Is Email Marketing for Crowdfunding?
Crowdfunding

Even the best campaigns can struggle if they don't have an email audience to tap into throughout the campaign. Crowdfunding expert Rose Spinelli looks at a campaign that is struggling to gain traction, and offers some tips on how to build up an email audience. Read her advice and leave your own questions in the comments!

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Rose SpinelliApr 06, 2015 12:58 pm GMT2153 views
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Why Alarmist Messaging Can Backfire
Crowdfunding

If you're raising money for a campaign that lends itself well to a powerful emotional appeal, it makes sense to make use of that. But, as Rose Spinelli writes in this week's Rose Recommends column, it's crucial to be mindful of what emotions you are exploiting and whether your message is too emotionally charged. Read her latest advice, and leave your own questions for her in the comments!

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Rose SpinelliMar 30, 2015 01:11 pm GMT1188 views
371
When it Comes to Media Outreach, It Pays to Err on the Side of Excess
Crowdfunding

Kickstarter is best for projects that offer tangible rewards -- say a wallet, or a smartwatch. But when you're running a campaign for your app, it may be more difficult to get people to pledge to your project. In that case, reaching out to media is the key. In her latest column, Rose Spinelli writes in to discuss how to get the word out about your campaign. Read her advice, and leave your own questions in the comments!

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Rose SpinelliMar 23, 2015 12:47 pm GMT1491 views
1164
How to Raise Money for Your Education
Crowdfunding

With college tuition fees rising to worrying highs, many students are looking at crowdfunding as a way to finance their higher education. In her latest column, crowdfunding expert Rose Spinelli looks at a student's college-funding campaign, and makes recommendations that will be useful to those thinking about raising tuition fees with the help of the crowd. Read her latest advice, and ask your own questions in the comments!

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Rose SpinelliMar 16, 2015 02:29 pm GMT1561 views
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Is There More Than One Way to the Finish Line?
Crowdfunding

You've done your research, prepared the crowdfunding effort, and launched the campaign -- but it doesn't take off right away. In her latest advice column, crowdfunding expert Rose Spinelli looks at how to create the right traction before a campaign launches, and what positives to take away even if it doesn't get off to the quick start that you had hoped. Read her latest advice and submit your own questions for Spinelli in the comments.

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Rose SpinelliMar 09, 2015 03:29 pm GMT1787 views
2261
How to Engage Influencers Before Making Endorsement Demands
Crowdfunding

Anyone running a crowdfunding campaign can attest to the fact that gathering influencers to endorse or promote a campaign is key to successful crowdfunding. In her latest Rose Recommends column, crowdfunding expert Rose Spinelli discusses best practices when it comes to attracting the attention of the those influencers. Read her advice, and leave your own questions for her in the comments!

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Rose SpinelliFeb 23, 2015 01:24 pm GMT2197 views
00
Refining Your Campaign During the Research and Development Phase
Crowdfunding

It should be well-known by now that crowdfunding takes a lot of work, both pre- and post-launch. In her latest Rose Recommends column, crowdfunding expert Rose Spinelli shows a struggling campaign how doing more research pre-launch could have helped it stand out. Read her latest advice, and ask your own questions in the comments!

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Rose SpinelliFeb 16, 2015 11:54 am GMT2558 views
01
The Risks and Benefits of Crowdfunding
Crowdfunding

Have questions about crowdfunding? Ask the expert, Rose Spinelli! In this week's Rose Recommends column, Spinelli discusses the differences between reward- and equity-based crowdfunding, and the expectations that the two models carry with them.

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Rose SpinelliFeb 09, 2015 03:00 pm GMT4145 views
9162
Good Planning Starts with Platform Choice, But It Doesn’t End There
Crowdfunding

Planning a crowdfunding campaign is no easy task. It begins with choosing the right platform, but there are many other steps campaign owners need to consider before launching their projects. In this week's Rose Recommends column, crowdfunding expert Rose Spinelli discusses why choosing the right platform is crucial, and what to do to convince potential backers that your campaign is worth their time and money.

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Rose SpinelliFeb 02, 2015 02:28 pm GMT2525 views
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With Crowdfunding, Fashion Designers Can Remove Risk Without Sacrificing Style
Crowdfunding

Crowdfunding is quickly disrupting a number of industries, from video games to real estate investing. For this Rose Recommends column, though, crowdfunding expert Rose Spinelli answers a question about a different industry that's also feeling the effects of the crowd: fashion. Read her latest column, and leave your own questions for Rose after the jump!

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Rose SpinelliJan 26, 2015 01:16 pm GMT3289 views
201
How Crowdfunding for Film Can Mean Extra Pressure to Deliver
Crowdfunding

In this latest edition of Rose Recommends, crowdfunding expert Rose Spinelli takes a look at a crowdfunding campaign for a film, and helps the campaign owners to better understand how to tell a story. It's crowdfunding advice that can benefit anyone, so make sure to read it after the jump!

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Rose SpinelliJan 19, 2015 01:43 pm GMT3440 views
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When Crowdfunding, Never Short Change Your Story

In her latest advice column, crowdfunding expert Rose Spinelli looks at a failing crowdfunding campaign that, in her opinion, has much promise. She critiques the video, perks, and description, and explains why it's important to never leave out important bits of your campaign story. Read her latest advice, and submit your own questions for her to consider!

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Rose SpinelliJan 12, 2015 11:49 am GMT4719 views
55681
Crowdfunding Best Practices: A Primer for the New Year
Crowdfunding

In her first Rose Recommends column of 2015, crowdfunding expert Rose Spinelli takes a step back and looks at how knowledge about crowdfunding has progressed in the past year, and what needs to be done for more people to succeed in 2015. She suggests that it's not just about knowing the fundamentals — it's about putting it together with hard work and a community of willing helpers to achieve a common goal. Read her latest column, and leave your questions for her in the comments!

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Rose SpinelliJan 05, 2015 03:50 pm GMT4439 views
00
Are You Sitting on a PR Goldmine and Don’t Know How to Capitalize on It?
Crowdfunding

Looking to raise money through crowdfunding, but not sure how to go about it? Read the latest from crowdfunding expert Rose Spinelli for inspiration! In her latest column, she discusses how to improve a crowdfunding campaign for a St. Patrick's Day festival that's in danger of going under. Leave your own questions for Rose in the comments!

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Rose SpinelliDec 29, 2014 05:52 pm GMT2970 views
00
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