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Rose Spinelli

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Rose Spinelli

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Make Your Campaign Message Crystal Clear
Crowdfunding

In her latest installment of Rose Recommends, crowdfunding expert Rose Spinelli gives advice to the owner of a crowdfunding campaign that focuses on religion. One of her many bits of wisdom: in crowdfunding, when you target everyone, you target no one. Find out what she means after the jump!

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Rose SpinelliOct 20, 2014 11:09 am GMT1004 views
3343
How to Create an Effective Video that Avoids Promoting Fear and Manipulation
Crowdfunding

Creating a video for a crowdfunding campaign around a humanitarian cause? Make sure to read the latest advice from crowdfunding coach Rose Spinelli, who discusses how to create an effective video that doesn't come off as so alarmist or pessimistic that it turns off potential backers. 

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Rose SpinelliOct 13, 2014 06:05 pm GMT1763 views
8262
When Crowdfunding, Don't Try to Copy Previous 'Viral' Campaigns
Crowdfunding

In her latest Rose Recommends column, crowdfunding coach Rose Spinelli breaks down a crowdfunding campaign that aims to pair up army veterans with service dogs, and models the Ice Bucket Challenge in hopes of going viral. Rose explains why she thinks it's the wrong approach and offers a great alternative.

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Rose SpinelliOct 06, 2014 10:55 am GMT2181 views
00
How to Market Your Campaign to Appeal to Big Brands
Crowdfunding

While crowdfunding is typically viewed as a way to collect small amounts of cash from many individuals, some campaigns may also be suited to backing from companies. Rose Spinelli looks at one such campaign — and offers advice on how to make it successful.

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Rose SpinelliSep 29, 2014 03:15 pm GMT1609 views
00
How to Show Backers Your Respect and Your Value Proposition
Crowdfunding

Crowdfunding expert Rose Spinelli continues to answer your questions about raising cash from the crowd! In this week's 'Rose Recommends' column, Rose discusses how often campaign owners should update their backers, and whether companies can use inventory as perks.

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Rose SpinelliSep 22, 2014 04:22 pm GMT1597 views
00
Pono Music Makes History: Listen and Learn
Crowdfunding

Rose Spinelli writes in with her latest weekly crowdfunding tip. Instead of answering a question, this time she shares a recent podcast she did with 'This Week in Crowdfunding,' which looks at the highly successful Pono Music Kickstarter and Crowdfunder campaigns. Listeners should be able to pick up a few tips, at least, that they can translate to their own campaigns.

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Rose SpinelliSep 15, 2014 04:15 pm GMT2382 views
6821
Brainstorming Perfect Perks
Crowdfunding

Rose Spinelli writes in with her ninth installment of the Rose Recommends column. This week, she helps a crowdfunder sort out his perks — tee-shirts, stickers, and pre-orders not included!

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Rose SpinelliSep 08, 2014 05:55 pm GMT1590 views
7071
Crowdfunding a Business Venture? Here’s What You Should Know
Crowdfunding

Rose Spinelli's column returns the day after Labor Day to help all those who have questions about raising cash via crowdfunding. This time, she discusses why business-related crowdfunding campaigns fail. Read her advice and submit your own questions in the comments!

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Rose SpinelliSep 02, 2014 06:53 pm GMT2067 views
16421
How to Craft a Compelling Hook the Media Can’t Resist
Crowdfunding

The crowdfunding expert Rose Spinelli writes in with her latest advice. This time, she looks at a campaign to get a boy into special needs school, and discusses how the campaign owners can spread their story among media outlets. Read on to find out, and submit your own questions in the comments.

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Rose SpinelliAug 25, 2014 03:14 pm GMT2060 views
13
How to Launch a Crowdfunding Platform
Crowdfunding

Rose Spinelli writes in with the latest installment of her weekly column 'Rose Recommends.' This time, she helps an upcoming crowdfunding platform operator in the UK by offering advice on white label crowdfunding service providers.

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Rose SpinelliAug 18, 2014 05:13 pm GMT2332 views
00
The Importance of Established Communities for Crowdfunding
Crowdfunding

Crowdfunding coach Rose Spinelli writes in with her latest 'Rose Recommends' post. This time, her advice highlights the importance of having an established community when asking the crowd for donations.

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Rose SpinelliAug 11, 2014 04:50 pm GMT2188 views
00
There Is No Room for Jargon in Your Crowdfunding Pitch
Crowdfunding

Rose Spinelli, the crowdfunding coach, looks at another crowdfunding campaign and weighs in with her thoughts on how its creator can improve the pitch and get more money before the deadline. Check out her advice, and ask her questions in the comments!

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Rose SpinelliAug 04, 2014 05:45 pm GMT2696 views
1241
Where Do Nonprofits Fit into the Crowdfunding Ecosystem?
Crowdfunding

Crowdfunding coach Rose Spinelli writes in with the latest edition of her new weekly column, Rose Recommends. This week, she answers a question about non-profit crowdfunding, and how that part of the industry is developing. Have your own crowdfunding questions? Don't hesitate to ask!

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Rose SpinelliJul 28, 2014 04:08 pm GMT2668 views
00
Best Crowdfunding Practices and How to Use Them Effectively
Crowdfunding

Rose Spinelli continues with her advice column, answering two questions from the crowd over the past week. In this edition, she takes a look at two campaigns, and weighs in with how they can improve. Read her advice, and submit your own questions in the comments.

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Rose SpinelliJul 21, 2014 05:42 pm GMT5424 views
21640
Spotlight on How and If the Crowd Serves Your Funding Needs
Crowdfunding

Rose Spinelli, the expert when it comes to raising cash via rewards-based crowdfunding, writes in with her inaugural advice column 'Rose Recommends.' She answers questions about whether the crowdfunding field is getting too crowded, and about crowdfunding campaign guidelines. Have your own questions?

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Rose SpinelliJul 14, 2014 06:20 pm GMT3503 views
111
CrowdFunding4All, the Turbo-Charged Search Engine with Benefits
Crowdfunding

Crowdfunding coach Rose Spinelli writes in with her last ever tip of the week, highlighting a crowdfunding search engine. Fret not, however, as she'll be back soon with a new Q&A column, answering your crowdfunding questions.

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Rose SpinelliJun 30, 2014 04:53 pm GMT2395 views
10
How to Influence the Influencers
Crowdfunding

In this latest Tip of the Week, crowdfunding expert Rose Spinelli writes in with advice on how to get eyeballs on your project. She discusses three stages of pre-launch marketing, and three tools that can help you prepare for the campaign launch.

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Rose SpinelliJun 23, 2014 05:16 pm GMT2615 views
10
Journalists! Here’s a Kickstarter Addition You May Have Missed
Crowdfunding

Crowdfunding expert Rose Spinelli writes in with her weekly advice. This time, she calls on journalists looking to fund their stories to check out Kickstarter's new journalism category.

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Rose SpinelliJun 16, 2014 04:21 pm GMT1631 views
00
What We Can Learn from David Ogilvy and Other Pop Culture Icons
Crowdfunding

Crowdfunding coach Rose Spinelli writes in yet again to offer some tips for the crowdfunders. This week, she highlights a favorite show, Mad Men, and suggests that the lessons taught there can be applied to crowdfunding campaigns.

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Rose SpinelliJun 09, 2014 05:04 pm GMT2094 views
10
What Does a Grandpa Know About Educating the Crowd?

Crowdfunding expert Rose Spinelli writes in with her weekly crowdfunding column, highlighting the work of one 'DJ Grandpa,' who highlights successful Kickstarter campaigns and in the process clues the audience in on best practices.

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Rose SpinelliJun 02, 2014 02:52 pm GMT1706 views
140
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