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Rose Spinelli

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Got a Cause-Related Project? Kickstarter May Not Be Out of the Question
Crowdfunding

Kickstarter is notorious for allowing only creative projects onto its platform. No business- or cause-based campaigns can go up, the rules say. But, as crowdfunding expert Rose Spinelli discusses in her latest Rose Recommends column, the rules may not be that strict. She reviews a campaign with a definite charity aspect to it, asking the creators how they were able to work with Kickstarter to bend the rules.

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Rose SpinelliMay 04, 2015 02:00 pm GMT760 views
661
How to Choose the Best Method for Raising Capital
Crowdfunding

Thinking about using crowdfunding for a food and beverage campaign? In her latest Rose Recommends column, crowdfunding expert Rose Spinelli examines two successful campaigns, and breaks down what made them reach their goal. Read her advice and leave your own questions about crowdfunding in the comments below!

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Rose SpinelliApr 27, 2015 02:00 pm GMT1386 views
00
Landing Pages That Convert
Crowdfunding

Are you looking to start a crowdfunding campaign, but aren't ready to start accepting money just yet? One way to generate excitement pre-launch, and to collect information about potential backers, is to create a landing page. In the latest Rose Recommends, crowdfunding expert Rose Spinelli discusses what makes an effective campaign page — read her advice, and leave your own questions in the comments below.

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Rose SpinelliApr 20, 2015 04:00 pm GMT1438 views
2012
When Crowdfunding, Make Up Your Mind: Leadership 101
Crowdfunding

You've put in the hours, spread the message about your cause, and have created (what you think is) a winning campaign — but the funds aren't coming. How much can you alter your message and rework the rewards? In her latest Rose Recommends column, crowdfunding expert explains why it's important to plan ahead and make sure you include a call to action in your campaign. Read her latest advice after the jump and ask your own questions in the comments!

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Rose SpinelliApr 13, 2015 12:28 pm GMT987 views
591
How Important Is Email Marketing for Crowdfunding?
Crowdfunding

Even the best campaigns can struggle if they don't have an email audience to tap into throughout the campaign. Crowdfunding expert Rose Spinelli looks at a campaign that is struggling to gain traction, and offers some tips on how to build up an email audience. Read her advice and leave your own questions in the comments!

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Rose SpinelliApr 06, 2015 12:58 pm GMT1786 views
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Why Alarmist Messaging Can Backfire
Crowdfunding

If you're raising money for a campaign that lends itself well to a powerful emotional appeal, it makes sense to make use of that. But, as Rose Spinelli writes in this week's Rose Recommends column, it's crucial to be mindful of what emotions you are exploiting and whether your message is too emotionally charged. Read her latest advice, and leave your own questions for her in the comments!

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Rose SpinelliMar 30, 2015 01:11 pm GMT1025 views
371
When it Comes to Media Outreach, It Pays to Err on the Side of Excess
Crowdfunding

Kickstarter is best for projects that offer tangible rewards -- say a wallet, or a smartwatch. But when you're running a campaign for your app, it may be more difficult to get people to pledge to your project. In that case, reaching out to media is the key. In her latest column, Rose Spinelli writes in to discuss how to get the word out about your campaign. Read her advice, and leave your own questions in the comments!

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Rose SpinelliMar 23, 2015 12:47 pm GMT1294 views
1164
How to Raise Money for Your Education
Crowdfunding

With college tuition fees rising to worrying highs, many students are looking at crowdfunding as a way to finance their higher education. In her latest column, crowdfunding expert Rose Spinelli looks at a student's college-funding campaign, and makes recommendations that will be useful to those thinking about raising tuition fees with the help of the crowd. Read her latest advice, and ask your own questions in the comments!

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Rose SpinelliMar 16, 2015 02:29 pm GMT1330 views
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Is There More Than One Way to the Finish Line?
Crowdfunding

You've done your research, prepared the crowdfunding effort, and launched the campaign -- but it doesn't take off right away. In her latest advice column, crowdfunding expert Rose Spinelli looks at how to create the right traction before a campaign launches, and what positives to take away even if it doesn't get off to the quick start that you had hoped. Read her latest advice and submit your own questions for Spinelli in the comments.

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Rose SpinelliMar 09, 2015 03:29 pm GMT1634 views
2261
How to Engage Influencers Before Making Endorsement Demands
Crowdfunding

Anyone running a crowdfunding campaign can attest to the fact that gathering influencers to endorse or promote a campaign is key to successful crowdfunding. In her latest Rose Recommends column, crowdfunding expert Rose Spinelli discusses best practices when it comes to attracting the attention of the those influencers. Read her advice, and leave your own questions for her in the comments!

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Rose SpinelliFeb 23, 2015 01:24 pm GMT2032 views
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Refining Your Campaign During the Research and Development Phase
Crowdfunding

It should be well-known by now that crowdfunding takes a lot of work, both pre- and post-launch. In her latest Rose Recommends column, crowdfunding expert Rose Spinelli shows a struggling campaign how doing more research pre-launch could have helped it stand out. Read her latest advice, and ask your own questions in the comments!

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Rose SpinelliFeb 16, 2015 11:54 am GMT2400 views
01
The Risks and Benefits of Crowdfunding
Crowdfunding

Have questions about crowdfunding? Ask the expert, Rose Spinelli! In this week's Rose Recommends column, Spinelli discusses the differences between reward- and equity-based crowdfunding, and the expectations that the two models carry with them.

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Rose SpinelliFeb 09, 2015 03:00 pm GMT3779 views
9162
Good Planning Starts with Platform Choice, But It Doesn’t End There
Crowdfunding

Planning a crowdfunding campaign is no easy task. It begins with choosing the right platform, but there are many other steps campaign owners need to consider before launching their projects. In this week's Rose Recommends column, crowdfunding expert Rose Spinelli discusses why choosing the right platform is crucial, and what to do to convince potential backers that your campaign is worth their time and money.

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Rose SpinelliFeb 02, 2015 02:28 pm GMT2357 views
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With Crowdfunding, Fashion Designers Can Remove Risk Without Sacrificing Style
Crowdfunding

Crowdfunding is quickly disrupting a number of industries, from video games to real estate investing. For this Rose Recommends column, though, crowdfunding expert Rose Spinelli answers a question about a different industry that's also feeling the effects of the crowd: fashion. Read her latest column, and leave your own questions for Rose after the jump!

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Rose SpinelliJan 26, 2015 01:16 pm GMT3000 views
21
How Crowdfunding for Film Can Mean Extra Pressure to Deliver
Crowdfunding

In this latest edition of Rose Recommends, crowdfunding expert Rose Spinelli takes a look at a crowdfunding campaign for a film, and helps the campaign owners to better understand how to tell a story. It's crowdfunding advice that can benefit anyone, so make sure to read it after the jump!

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Rose SpinelliJan 19, 2015 01:43 pm GMT3159 views
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When Crowdfunding, Never Short Change Your Story

In her latest advice column, crowdfunding expert Rose Spinelli looks at a failing crowdfunding campaign that, in her opinion, has much promise. She critiques the video, perks, and description, and explains why it's important to never leave out important bits of your campaign story. Read her latest advice, and submit your own questions for her to consider!

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Rose SpinelliJan 12, 2015 11:49 am GMT4465 views
55681
Crowdfunding Best Practices: A Primer for the New Year
Crowdfunding

In her first Rose Recommends column of 2015, crowdfunding expert Rose Spinelli takes a step back and looks at how knowledge about crowdfunding has progressed in the past year, and what needs to be done for more people to succeed in 2015. She suggests that it's not just about knowing the fundamentals — it's about putting it together with hard work and a community of willing helpers to achieve a common goal. Read her latest column, and leave your questions for her in the comments!

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Rose SpinelliJan 05, 2015 03:50 pm GMT4093 views
00
Are You Sitting on a PR Goldmine and Don’t Know How to Capitalize on It?
Crowdfunding

Looking to raise money through crowdfunding, but not sure how to go about it? Read the latest from crowdfunding expert Rose Spinelli for inspiration! In her latest column, she discusses how to improve a crowdfunding campaign for a St. Patrick's Day festival that's in danger of going under. Leave your own questions for Rose in the comments!

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Rose SpinelliDec 29, 2014 05:52 pm GMT2772 views
00
Are You Underestimating the Power of a Marketing Plan? Check Yourself
Crowdfunding

In this latest Rose Recommends column, crowdfunding expert Rose Spinelli writes in to help the owner of an off the beaten path campaign, for a meerkat sanctuary in South Africa. Rose walks her through the steps of creating a solid marketing plan, something everyone thinking about crowdfunding should be familiar with. Read her advice and submit your own questions in the comments!

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Rose SpinelliDec 22, 2014 11:53 am GMT2701 views
2043
Costs and Benefits to Hosting a Launch Party for Your Campaign
Crowdfunding

In this latest Rose Recommends column, crowdfunding expert Rose Spinelli writes to discuss crowdfunding campaign launch parties. It's an underutilized tool to help campaigns get off to a fast start, Rose writes, but only if done properly. Read her latest advice, and submit your own questions for Rose to answer!

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Rose SpinelliDec 15, 2014 03:07 pm GMT2021 views
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