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Rose Spinelli

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Why Alarmist Messaging Can Backfire
Crowdfunding

If you're raising money for a campaign that lends itself well to a powerful emotional appeal, it makes sense to make use of that. But, as Rose Spinelli writes in this week's Rose Recommends column, it's crucial to be mindful of what emotions you are exploiting and whether your message is too emotionally charged. Read her latest advice, and leave your own questions for her in the comments!

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Rose SpinelliMar 30, 2015 01:11 pm GMT166 views
00
When it Comes to Media Outreach, It Pays to Err on the Side of Excess
Crowdfunding

Kickstarter is best for projects that offer tangible rewards -- say a wallet, or a smartwatch. But when you're running a campaign for your app, it may be more difficult to get people to pledge to your project. In that case, reaching out to media is the key. In her latest column, Rose Spinelli writes in to discuss how to get the word out about your campaign. Read her advice, and leave your own questions in the comments!

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Rose SpinelliMar 23, 2015 12:47 pm GMT906 views
1543
How to Raise Money for Your Education
Crowdfunding

With college tuition fees rising to worrying highs, many students are looking at crowdfunding as a way to finance their higher education. In her latest column, crowdfunding expert Rose Spinelli looks at a student's college-funding campaign, and makes recommendations that will be useful to those thinking about raising tuition fees with the help of the crowd. Read her latest advice, and ask your own questions in the comments!

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Rose SpinelliMar 16, 2015 02:29 pm GMT1019 views
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Is There More Than One Way to the Finish Line?
Crowdfunding

You've done your research, prepared the crowdfunding effort, and launched the campaign -- but it doesn't take off right away. In her latest advice column, crowdfunding expert Rose Spinelli looks at how to create the right traction before a campaign launches, and what positives to take away even if it doesn't get off to the quick start that you had hoped. Read her latest advice and submit your own questions for Spinelli in the comments.

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Rose SpinelliMar 09, 2015 03:29 pm GMT1386 views
2261
How to Engage Influencers Before Making Endorsement Demands
Crowdfunding

Anyone running a crowdfunding campaign can attest to the fact that gathering influencers to endorse or promote a campaign is key to successful crowdfunding. In her latest Rose Recommends column, crowdfunding expert Rose Spinelli discusses best practices when it comes to attracting the attention of the those influencers. Read her advice, and leave your own questions for her in the comments!

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Rose SpinelliFeb 23, 2015 01:24 pm GMT1849 views
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Refining Your Campaign During the Research and Development Phase
Crowdfunding

It should be well-known by now that crowdfunding takes a lot of work, both pre- and post-launch. In her latest Rose Recommends column, crowdfunding expert Rose Spinelli shows a struggling campaign how doing more research pre-launch could have helped it stand out. Read her latest advice, and ask your own questions in the comments!

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Rose SpinelliFeb 16, 2015 11:54 am GMT2185 views
01
The Risks and Benefits of Crowdfunding
Crowdfunding

Have questions about crowdfunding? Ask the expert, Rose Spinelli! In this week's Rose Recommends column, Spinelli discusses the differences between reward- and equity-based crowdfunding, and the expectations that the two models carry with them.

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Rose SpinelliFeb 09, 2015 03:00 pm GMT3420 views
9162
Good Planning Starts with Platform Choice, But It Doesn’t End There
Crowdfunding

Planning a crowdfunding campaign is no easy task. It begins with choosing the right platform, but there are many other steps campaign owners need to consider before launching their projects. In this week's Rose Recommends column, crowdfunding expert Rose Spinelli discusses why choosing the right platform is crucial, and what to do to convince potential backers that your campaign is worth their time and money.

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Rose SpinelliFeb 02, 2015 02:28 pm GMT2088 views
00
With Crowdfunding, Fashion Designers Can Remove Risk Without Sacrificing Style
Crowdfunding

Crowdfunding is quickly disrupting a number of industries, from video games to real estate investing. For this Rose Recommends column, though, crowdfunding expert Rose Spinelli answers a question about a different industry that's also feeling the effects of the crowd: fashion. Read her latest column, and leave your own questions for Rose after the jump!

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Rose SpinelliJan 26, 2015 01:16 pm GMT2737 views
21
How Crowdfunding for Film Can Mean Extra Pressure to Deliver
Crowdfunding

In this latest edition of Rose Recommends, crowdfunding expert Rose Spinelli takes a look at a crowdfunding campaign for a film, and helps the campaign owners to better understand how to tell a story. It's crowdfunding advice that can benefit anyone, so make sure to read it after the jump!

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Rose SpinelliJan 19, 2015 01:43 pm GMT2968 views
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When Crowdfunding, Never Short Change Your Story

In her latest advice column, crowdfunding expert Rose Spinelli looks at a failing crowdfunding campaign that, in her opinion, has much promise. She critiques the video, perks, and description, and explains why it's important to never leave out important bits of your campaign story. Read her latest advice, and submit your own questions for her to consider!

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Rose SpinelliJan 12, 2015 11:49 am GMT4243 views
55681
Crowdfunding Best Practices: A Primer for the New Year
Crowdfunding

In her first Rose Recommends column of 2015, crowdfunding expert Rose Spinelli takes a step back and looks at how knowledge about crowdfunding has progressed in the past year, and what needs to be done for more people to succeed in 2015. She suggests that it's not just about knowing the fundamentals — it's about putting it together with hard work and a community of willing helpers to achieve a common goal. Read her latest column, and leave your questions for her in the comments!

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Rose SpinelliJan 05, 2015 03:50 pm GMT3787 views
00
Are You Sitting on a PR Goldmine and Don’t Know How to Capitalize on It?
Crowdfunding

Looking to raise money through crowdfunding, but not sure how to go about it? Read the latest from crowdfunding expert Rose Spinelli for inspiration! In her latest column, she discusses how to improve a crowdfunding campaign for a St. Patrick's Day festival that's in danger of going under. Leave your own questions for Rose in the comments!

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Rose SpinelliDec 29, 2014 05:52 pm GMT2540 views
00
Are You Underestimating the Power of a Marketing Plan? Check Yourself
Crowdfunding

In this latest Rose Recommends column, crowdfunding expert Rose Spinelli writes in to help the owner of an off the beaten path campaign, for a meerkat sanctuary in South Africa. Rose walks her through the steps of creating a solid marketing plan, something everyone thinking about crowdfunding should be familiar with. Read her advice and submit your own questions in the comments!

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Rose SpinelliDec 22, 2014 11:53 am GMT2481 views
2043
Costs and Benefits to Hosting a Launch Party for Your Campaign
Crowdfunding

In this latest Rose Recommends column, crowdfunding expert Rose Spinelli writes to discuss crowdfunding campaign launch parties. It's an underutilized tool to help campaigns get off to a fast start, Rose writes, but only if done properly. Read her latest advice, and submit your own questions for Rose to answer!

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Rose SpinelliDec 15, 2014 03:07 pm GMT1794 views
00
How to Run a Powerful Needs-Based Crowdfunding Campaign
Crowdfunding

In her latest Rose Recommends column, crowdfunding expert Rose Spinelli discusses how to run a highly successful needs-based crowdfunding campaign. She uses a truly powerful campaign as an example, providing a blueprint for crowdfunders in need.

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Rose SpinelliDec 08, 2014 08:26 pm GMT3066 views
02
Where to Crowdfund Your Party, Event or Concert
Crowdfunding

In her latest Rose Recommends column, crowdfunding coach Rose Spinelli discusses crowdfunding for parties, concerts, and other events, and compiles a list of crowdfunding platforms designed specifically for this niche. Check out her advice, and leave your own questions for her in the comments!

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Rose SpinelliDec 01, 2014 11:42 am GMT2599 views
00
Make Sure Backers Know You Give a S#*&
Crowdfunding

Thinking about starting a crowdfunding campaign? Make sure your audience can tell how much you care about your cause, writes crowdfunding expert Rose Spinelli in her latest Rose Recommends column. Read her advice after the jump, and leave your own questions for her in the comments.

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Rose SpinelliNov 24, 2014 11:24 am GMT2079 views
33
Learning from the Failures: Building Trust in Crowdfunding Campaigns
Crowdfunding

In this Rose Recommends column, crowdfunding coach Rose Spinelli looks at some questionable campaigns, and shares tips on how to make sure your campaign comes off as genuine. Read Rose's advice and leave her your own questions in the comments!

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Rose SpinelliNov 17, 2014 12:02 pm GMT4742 views
00
Never Split Up Your Campaign Among Different Platforms
Crowdfunding

Crowdfunding coach Rose Spinelli is back this week, and she takes on two questions. The first, a surprisingly common one, has to do with splitting up one campaign among different platforms. The second question is about raising money for a high school student's education. Read her latest after the jump!

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Rose SpinelliNov 10, 2014 11:49 am GMT2358 views
03
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