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Rose Spinelli

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How to Engage Influencers Before Making Endorsement Demands
Crowdfunding

Anyone running a crowdfunding campaign can attest to the fact that gathering influencers to endorse or promote a campaign is key to successful crowdfunding. In her latest Rose Recommends column, crowdfunding expert Rose Spinelli discusses best practices when it comes to attracting the attention of the those influencers. Read her advice, and leave your own questions for her in the comments!

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Rose SpinelliFeb 23, 2015 01:24 pm GMT1325 views
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Refining Your Campaign During the Research and Development Phase
Crowdfunding

It should be well-known by now that crowdfunding takes a lot of work, both pre- and post-launch. In her latest Rose Recommends column, crowdfunding expert Rose Spinelli shows a struggling campaign how doing more research pre-launch could have helped it stand out. Read her latest advice, and ask your own questions in the comments!

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Rose SpinelliFeb 16, 2015 11:54 am GMT1836 views
01
The Risks and Benefits of Crowdfunding
Crowdfunding

Have questions about crowdfunding? Ask the expert, Rose Spinelli! In this week's Rose Recommends column, Spinelli discusses the differences between reward- and equity-based crowdfunding, and the expectations that the two models carry with them.

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Rose SpinelliFeb 09, 2015 03:00 pm GMT3040 views
9162
Good Planning Starts with Platform Choice, But It Doesn’t End There
Crowdfunding

Planning a crowdfunding campaign is no easy task. It begins with choosing the right platform, but there are many other steps campaign owners need to consider before launching their projects. In this week's Rose Recommends column, crowdfunding expert Rose Spinelli discusses why choosing the right platform is crucial, and what to do to convince potential backers that your campaign is worth their time and money.

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Rose SpinelliFeb 02, 2015 02:28 pm GMT1813 views
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With Crowdfunding, Fashion Designers Can Remove Risk Without Sacrificing Style
Crowdfunding

Crowdfunding is quickly disrupting a number of industries, from video games to real estate investing. For this Rose Recommends column, though, crowdfunding expert Rose Spinelli answers a question about a different industry that's also feeling the effects of the crowd: fashion. Read her latest column, and leave your own questions for Rose after the jump!

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Rose SpinelliJan 26, 2015 01:16 pm GMT2491 views
7180
How Crowdfunding for Film Can Mean Extra Pressure to Deliver
Crowdfunding

In this latest edition of Rose Recommends, crowdfunding expert Rose Spinelli takes a look at a crowdfunding campaign for a film, and helps the campaign owners to better understand how to tell a story. It's crowdfunding advice that can benefit anyone, so make sure to read it after the jump!

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Rose SpinelliJan 19, 2015 01:43 pm GMT2766 views
00
When Crowdfunding, Never Short Change Your Story
Crowdfunding

In her latest advice column, crowdfunding expert Rose Spinelli looks at a failing crowdfunding campaign that, in her opinion, has much promise. She critiques the video, perks, and description, and explains why it's important to never leave out important bits of your campaign story. Read her latest advice, and submit your own questions for her to consider!

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Rose SpinelliJan 12, 2015 11:49 am GMT3958 views
55681
Crowdfunding Best Practices: A Primer for the New Year
Crowdfunding

In her first Rose Recommends column of 2015, crowdfunding expert Rose Spinelli takes a step back and looks at how knowledge about crowdfunding has progressed in the past year, and what needs to be done for more people to succeed in 2015. She suggests that it's not just about knowing the fundamentals — it's about putting it together with hard work and a community of willing helpers to achieve a common goal. Read her latest column, and leave your questions for her in the comments!

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Rose SpinelliJan 05, 2015 03:50 pm GMT3408 views
00
Are You Sitting on a PR Goldmine and Don’t Know How to Capitalize on It?
Crowdfunding

Looking to raise money through crowdfunding, but not sure how to go about it? Read the latest from crowdfunding expert Rose Spinelli for inspiration! In her latest column, she discusses how to improve a crowdfunding campaign for a St. Patrick's Day festival that's in danger of going under. Leave your own questions for Rose in the comments!

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Rose SpinelliDec 29, 2014 05:52 pm GMT2336 views
00
Are You Underestimating the Power of a Marketing Plan? Check Yourself
Crowdfunding

In this latest Rose Recommends column, crowdfunding expert Rose Spinelli writes in to help the owner of an off the beaten path campaign, for a meerkat sanctuary in South Africa. Rose walks her through the steps of creating a solid marketing plan, something everyone thinking about crowdfunding should be familiar with. Read her advice and submit your own questions in the comments!

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Rose SpinelliDec 22, 2014 11:53 am GMT2283 views
2043
Costs and Benefits to Hosting a Launch Party for Your Campaign
Crowdfunding

In this latest Rose Recommends column, crowdfunding expert Rose Spinelli writes to discuss crowdfunding campaign launch parties. It's an underutilized tool to help campaigns get off to a fast start, Rose writes, but only if done properly. Read her latest advice, and submit your own questions for Rose to answer!

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Rose SpinelliDec 15, 2014 03:07 pm GMT1627 views
00
How to Run a Powerful Needs-Based Crowdfunding Campaign
Crowdfunding

In her latest Rose Recommends column, crowdfunding expert Rose Spinelli discusses how to run a highly successful needs-based crowdfunding campaign. She uses a truly powerful campaign as an example, providing a blueprint for crowdfunders in need.

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Rose SpinelliDec 08, 2014 08:26 pm GMT2912 views
02
Where to Crowdfund Your Party, Event or Concert
Crowdfunding

In her latest Rose Recommends column, crowdfunding coach Rose Spinelli discusses crowdfunding for parties, concerts, and other events, and compiles a list of crowdfunding platforms designed specifically for this niche. Check out her advice, and leave your own questions for her in the comments!

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Rose SpinelliDec 01, 2014 11:42 am GMT2246 views
00
Make Sure Backers Know You Give a S#*&
Crowdfunding

Thinking about starting a crowdfunding campaign? Make sure your audience can tell how much you care about your cause, writes crowdfunding expert Rose Spinelli in her latest Rose Recommends column. Read her advice after the jump, and leave your own questions for her in the comments.

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Rose SpinelliNov 24, 2014 11:24 am GMT1928 views
33
Learning from the Failures: Building Trust in Crowdfunding Campaigns
Crowdfunding

In this Rose Recommends column, crowdfunding coach Rose Spinelli looks at some questionable campaigns, and shares tips on how to make sure your campaign comes off as genuine. Read Rose's advice and leave her your own questions in the comments!

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Rose SpinelliNov 17, 2014 12:02 pm GMT4338 views
00
Never Split Up Your Campaign Among Different Platforms
Crowdfunding

Crowdfunding coach Rose Spinelli is back this week, and she takes on two questions. The first, a surprisingly common one, has to do with splitting up one campaign among different platforms. The second question is about raising money for a high school student's education. Read her latest after the jump!

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Rose SpinelliNov 10, 2014 11:49 am GMT2238 views
03
Don’t Bury Your Lede!
Crowdfunding

Crowdfunding coach Rose Spinelli writes in with advice that's applicable to anyone, not just crowdfunders, looking to spread a message: don't bury the lede! She looks at a campaign whose owner is a great communicator, but not on the all-important campaign page. Read her latest advice and submit your own questions for future Rose Recommends columns!

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Rose SpinelliOct 27, 2014 12:00 pm GMT2182 views
00
Make Your Campaign Message Crystal Clear
Crowdfunding

In her latest installment of Rose Recommends, crowdfunding expert Rose Spinelli gives advice to the owner of a crowdfunding campaign that focuses on religion. One of her many bits of wisdom: in crowdfunding, when you target everyone, you target no one. Find out what she means after the jump!

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Rose SpinelliOct 20, 2014 11:09 am GMT2339 views
04
How to Create an Effective Video that Avoids Promoting Fear and Manipulation
Crowdfunding

Creating a video for a crowdfunding campaign around a humanitarian cause? Make sure to read the latest advice from crowdfunding coach Rose Spinelli, who discusses how to create an effective video that doesn't come off as so alarmist or pessimistic that it turns off potential backers. 

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Rose SpinelliOct 13, 2014 06:05 pm GMT2772 views
8262
When Crowdfunding, Don't Try to Copy Previous 'Viral' Campaigns
Crowdfunding

In her latest Rose Recommends column, crowdfunding coach Rose Spinelli breaks down a crowdfunding campaign that aims to pair up army veterans with service dogs, and models the Ice Bucket Challenge in hopes of going viral. Rose explains why she thinks it's the wrong approach and offers a great alternative.

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Rose SpinelliOct 06, 2014 10:55 am GMT3023 views
00
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