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Yannig Roth Member

Yannig Roth

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eYeka Business Services
Paris, Ile-de-France

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Joined:
May 10, 2011
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12 items
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Yannig Roth

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Election By Cash Machine, And 4 Other Radical Voting Ideas Generated by Crowdsourcing
article Crowd Creativity

eYeka, a website that crowd-sources marketing ideas for companies and organizations, asked its community of 200,000+ creatives to submit ideas to “reinvent voting.” Each came in the form of a...

Yannig RothNov 06, 2012 12:51 pm GMT1617 views
10
Election By Cash Machine, And 4 Other Radical Voting Ideas Generated by Crowdsourcing
How the World’s Best Brands Use Crowdsourcing (Interactive Timeline)
article Crowd Creativity, Distributed Knowledge, Open Innovation

The objective was to have a rich and visual representation of how brands increasingly use of crowdsourcing to pursue marketing- and innovation-related business objectives. It is intended to become...

Yannig RothSep 12, 2012 06:45 am GMT2116 views
10
How the World’s Best Brands Use Crowdsourcing (Interactive Timeline)
Whitepapers about crowdsourcing, co-creation and open innovation
article Crowd Creativity, Distributed Knowledge, Open Innovation

Last year, I compiled a selection of academic representations of crowdsourcing, co-creation and open innovation. Now, let me share some whitepapers in a similar manner. Generally speaking, a...

Yannig RothAug 05, 2012 08:36 am GMT1859 views
102
Whitepapers about crowdsourcing, co-creation and open innovation
Defining creative crowdsourcing (crowdsourcing of creative activities)
blog Crowd Creativity

In the first year of writing a PhD thesis, you’re basically asked to define key terms and to set up a research question. I’m particularly interested in crowdsourcing, and more particularly...

Yannig RothJul 09, 2012 03:59 pm GMT1447 views
10
Defining creative crowdsourcing (crowdsourcing of creative activities)
Crowdsourcing in China : Learnings from the “Red Mat” design experiment
article Cloud Labor, Crowd Creativity

This post relates some findings of a design expermiment called Red Mat, which is a personal project of Jan Chipchase, who is also Executive Creative Director of Global Insights at Frog Design.The...

Yannig RothMay 05, 2012 10:10 pm GMT1962 views
120
Crowdsourcing in China : Learnings from the “Red Mat” design experiment
Online Co-Creation to Accelerate Marketing & Innovation
document Crowd Creativity, Open Innovation

This white paper is designed as a crash course on online co-creation so that marketers and innovators can better understand how to unlock the collective creative power of consumers to accelerate...

Yannig RothMay 03, 2012 03:20 pm GMT1829 views
00
Online Co-Creation to Accelerate Marketing & Innovation
The 6 Best Global Brands use creative crowdsourcing
article Crowd Creativity, Open Innovation

Open innovation and co-creation are getting bigger and bigger. InnoCentive just released a whitepaper about Open Innovation (go here to download it) and eYeka is about to release one about online...

Yannig RothMar 26, 2012 09:11 am GMT3749 views
10
The 6 Best Global Brands use creative crowdsourcing
Crowdsourcing new product ideas works, research shows
article Crowd Creativity, Open Innovation

In the latest issue of the Journal of Product Innovation Management, you’ll find an article titled The Value of Crowdsourcing: Can Users Really Compete with Professionals in Generating New Product...

Yannig RothMar 20, 2012 01:04 pm GMT4225 views
10
Crowdsourcing new product ideas works, research shows
David Butler, Coke’s VP of Design about crowdsourcing
video Crowd Creativity

Check out this great video from the German crowdsourcing company jovoto. They’re holding a contest for Coke at the moment, and it’s a great interview of the company’s VP of Design, David Butler....

Yannig RothMar 05, 2012 11:33 am GMT5991 views
00
David Butler, Coke’s VP of Design about crowdsourcing
French TV discusses crowdsourcing, featuring eYeka and Hypios
article Crowd Creativity, Open Innovation

This week, the French pay-TV channel Canal+ talked about crowdsourcing. Our French friends from Hypios and eYeka were featured in La Nouvelle Edition, a daily talkshow about news, trends and...

Yannig RothFeb 29, 2012 09:33 am GMT3953 views
00
French TV discusses crowdsourcing, featuring eYeka and Hypios
The Co-Creation Forum holds a free webinar about Local Motors’ Co-Creation Strategy
article Crowd Creativity, Distributed Knowledge, Open Innovation

The Co-Creation Forum Webinar series returns with an exciting presentation by Damien Declercq, Director of New Business Development at Local Motors! We will be discussing how Local Motors uses...

Yannig RothFeb 09, 2012 09:54 am GMT16621 views
10
The Co-Creation Forum holds a free webinar about Local Motors’ Co-Creation Strategy
Crowdsourcing for innovation, a visual confirmation of the trend
article Crowd Creativity, Open Innovation

I like visualizations, as much as I like to write about the trend of crowdsourcing. Since the term might be overused sometimes, what do you think about getting back to some facts about...

Yannig RothFeb 02, 2012 01:44 pm GMT3239 views
50
Crowdsourcing for innovation, a visual confirmation of the trend
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