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Crowdfunding - Marketing or Finance?

question Crowdfunding
Do you agree or disagree with cnbc that crowdfunding offerings are more about marketing then finance?
http://www.cnbc.com/id/47551870/

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  • Clarence S. Day III Clarence S. Day III May 25, 2012 02:24 pm GMT

    Presently I agree with the premise that marketing is the core of crowdfunding currently. Until equity shares are legally available to be sold, it seems pre-selling items is the value exchange most often utilized when crowdfunding. Post the SEC decision regarding regulations, finance will definitely find a new bastion in the crowdfunding industry.

  • Carl Ruzycki Carl Ruzycki May 25, 2012 11:58 pm GMT

    Crowdfunding platforms enable projects to get funded by the 99% and not from the 1% ie VC's or banks that do not look at these kind of offerings. I believe that funding is used to make the product. But when a crowdfunding platform like Kickstarter has the level of notoriety it has, Kickstarter helps the marketing and pre-selling of the offerings as well. Crowdfunding platforms are about funding.

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