We are writing our Masterthesis on how Crowdsoucring can contribute to a successful market entry of international fashion retailers.
Writing about crowdsourcing animated us to use crowd sourcing for our research. Our questions to you is:
What global companie/s used crowdsourcing in order to create a glocal brand? (Meaning: Adapted their product to a local market; Glocal = Mix Global and Local)
Hope we can crowdsouce some advices here ;-) And if you have anything more to add go for it!