I am doing a master thesis on how crowdsourcing can contribute to early stage of innovation process.
As you might know, not all of the crowdsourcing experiences turn to success. There are different reasons contributed to the failure or success of a crowdsourcing practice. I am keen to study what are the factors need to be considered when one wants to use crowdsourcing as the main approach for innovation process.
I realized that lack of design thinking, user engagement and not having a clear understanding of the outcome of crowdsourcing practice are some of the main factors. The Idea, engaging participants in a well-design online community using gamification, seem to be a good solution. Moreover, I am keen to come up with a step-by-step guideline.
This is the link to my thesis draft http://www.scribd.com/doc/81559843/How-CrowdSourcing-Can-Contribute-to-the-Early-Stage-of-Product-Service-System-Design
I am looking forward to hear your opinion. What do you think? Please do help me.