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Using Different Crowdfunding Platforms

question Crowdfunding
What is the rule of thumb regarding how many Crowdfunding platforms you use. Is it common to see the same campaign on different platform sites at the same time. For example, if we were to place a campaign on IndieGoGo and the same campaign on the Latin American site Idea.me, would that be acceptable. Not sure what direction may be the best. Thank you for in advance for your early response.
Darrel Simonson

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Answers

  • Anton Root Anton Root Aug 27, 2012 02:19 pm GMT

    In general, you want to point everyone toward a single destination - why split up the money between campaigns and risk not succeeding in both? So, as a rule, most people launch one campaign on one site. Is there a specific reason for you wanting to launch a campaign on two (or more) platforms?

  • Darrel Simonson Darrel Simonson Aug 31, 2012 01:11 am GMT

    Thanks Anton. To answer you question; Doves International is a community development organization focused on providing affordable housing opportunities for low income families in Costa Rica and other countries in Central America. There are 1000's of families waiting for an opportunity to own a home. The shear size of the market has set me on the path of taking this to the world community through Crowdfunding. I absolutely believe that the power of enlightened people can assist in doing things that government and traditional financial sources have not attended to. It is not only the potential English speaking supporters I want to bring this to it is also the many Latino supporters as well. Thought maybe that different platforms may be a way of doing this. Carefully crafted this campaign could literally provide an ongoing supply of capital to build multiple projects and all the while rotating the capital over and over again to build more homes. I am in the first stages of creating the campaign specifics and want to gain as much insight as possible.

  • Go Get Funding Go Get Funding Aug 31, 2012 10:22 am GMT

    Hi Darrel, our advise is to focus your efforts on one platform. When crowdfunding you need to at least start by driving donations from your own network of contacts first - only then will it gain credibility and increases the chances of it being seen by a stranger. Sending your contacts to two fundraising pages will cause confusion and dilute support.

    Answer source: http://gogetfunding.com

  • Ashley J Ashley J Aug 31, 2012 10:33 am GMT

    You should really select just one platform. Crowdfunding sites are designed to give those that raise more money, more exposure. With IndieGoGo for example, getting more interaction and donations to your project increases the 'GoGo Factor'. That gets you more exposure throughout the site, increasing the chances that a stranger will find your cause.

    Starting several projects will only decrease the effectiveness of your project on each site.

    Answer source: http://www.squidoo.com/fundraising-websites

  • Darrel Simonson Darrel Simonson Sep 02, 2012 02:01 pm GMT

    These are great comments. Thank you all for your input. Your reasoning does make sense in when creating the exposure factor. One of my hurdles is overcoming the language issue. I have been in Central America for over 17 years and the bulk of our investment has come from North American entities in the past. The nature of the business speaks directly to assisting the Latin American community with badly needed housing, They communicate in Spanish and I have not seen any bilingual platforms so far. Any comments around this, maybe a campaign in both languages?

  • Anton Root Anton Root Sep 04, 2012 03:41 pm GMT

    There are bilingual platforms out there (Verkami is a good example: http://www.verkami.com/), they may be worth exploring. I've also seen campaigns get successfully funded when running the campaign in two languages, though the premises of their projects and yours differ (here is a live one: http://www.indiegogo.com/getwellmarcolira). Ultimately, it's up to you. If the majority of your audience/fundraisers are in North America, it may be better to stick to a platform that they would recognize. On the other hand, if the campaign picks up a lot of traction in Spanish-speaking communities, donors may be more encouraged by a site that operates out of Latin America. It also matters how the crowd gets to your campaign - will they mainly come from your site, or social media, for example. Which news outlets/blogs will you be looking at to spread word of your campaign (and which are the likeliest to cover it)? A lot of questions to consider, but the research and pre-campaign outreach should help you succeed in the long run - best of luck on your campaign!

  • Darrel Simonson Darrel Simonson Sep 06, 2012 06:13 pm GMT

    Thanks again Anton for the great response and information. I am going to continue with the research as I am sure that to gain maximum exposure, the inclusion of the Latino "Crowd" is imperative. Their ability to use the social network platforms is incredible, I know this because my own children, who are Latino, have amassed huge networks. The initiatives we have planned speak to the a definite need, no matter what the culture, families need good homes.

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