Web's Largest listing of crowdsourcing and crowdfunding events
Web's Largest Directory of Sites2,362 crowdsourcing and crowdfunding sites
“These movements are interoperable, like gears, where networks and crowdsourcing produce real-time content, which drives the need for curation & display.” CEO Sam Decker isn’t the first to...
Four ways that brands drive value in social marketing: 1. Real-time Insights 2. Crowdsourced Ideation 3. Peer-to-Peer Influence 4. Offline Advocacy
In this example, they are having a Vote Contest to engage their supporters, by crowdsourcing advice on what to focus their next fundraising campaign. By engaging the voices of supporters, their...
Another area where social technology has proven value is in crowdsourcing, a technology often associated with social media and gathering content for use in blogs, videos, and podcasts. But those...
BIA/Kelsey's new study on American SMB goes on to say that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the...
According to Winterberry Group’s Outlook 2012, digital marketing spending will increase 17.4% to $ 40.6 billion in 2012, as compared to 2011. Different digital marketing segments will grow in...
Here are three ways crowdsourcing can benefit your marketing strategy. *Engaging Content. Creative crowdsourcing is a powerful tool to add to your library of shareable content. Online WOM...
As many panelists during the conference noted, sentiment can be hard to quantify, but the value of brand reputation definitely impacts the bottom line. Customer feedback led to a policy change and...
The mission of Citizens Market is to empower consumers with tools to shop their values. They use the market power of consumers to build the business case for corporate social responsibility.
The launch of the 2012 Ford Focus is one such campaign. The “Start More Than a Car” campaign involves consumers from across the world, each with their own cause, a $400,000+ charity fund, and a...
To define Crowe’s take on social ideation is to mix in one part individual idea creation, two parts crowdsourced curation and every once in a while shake well with corporation-fostered innovation....
Technology is a beautiful thing especially when it comes to gathering feedback. Online survey tools such as Zoomerang make it easy and affordable for small and medium-sized businesses and...
Social media marketing campaign, when properly executed can and should be something far more than these passive examples.
The marketing and advertising industry has already been heavily influenced by social trends, turning traditional broadcast models on their head. The power of the crowd has been enabled by the...
The best thing about social media which turned it into an instant success is the fact that it has been powered by the people. It has something to offer to almost everyone. And, if you're...
Granted, crowdsourcing initiatives easily lack focus. Often these opportunities are exploited by bored satirists who use it for their own aims, as in the case of the ‘remixed’ content all over...
This use of custom content creation is a great move for the highly competitive market as it allows the show to present content that the viewers are interested in, whilst also making them feel...
If you have interest in open innovation and engaging a community through games dynamics then this is a must read. Social games provide incentive, structure & the community necessary for...
To see the six social behavior tenets at play, look no further than the current two leaders – the private sale and the group buying industries. Group buying players, led by Groupon and...
Kred is the brainchild of PeopleBrowsr, and is gearing up for a a launch in early October. On the surface, Kred is not much different from Klout, as both measure aspects of your social media...
Mobile marketing is about more than scaled-down ads, location-tracking technology brings with it new possibilities for reaching customers. If you’re interested in capitalizing on this movement,...
They are the only major social media monitoring company to not just capture buzz, but actually read it. Their analysts can read, interpret and classify every customer comment, in any language from...
Crowdsourcing done either through social media or any other medium is not as simple as it looks. It needs proper planning, strict targeting and a proper strategic implementation.
By using social media tools, the fashion industry can uncover a goldmine of consumer inspiration and trend-testing. The ability to identify and capitalize on what's hot and catch rising...
As a freelancer, independent consultant or small business owner, you can use social media to elevate your brand to actually compete with the major players. Social media is truly the great...
Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With more than 120 million members worldwide, including executives from every Fortune...
This type of crowd based marketing will be a reality sooner or later. A plan like this would be easier to implement in small business, and it has been in many cases, but would be even more...
Harley-Davidson is in the midst of transforming its business to be customer-led throughout the company, which includes marketing approaches such as the pioneering use of crowdsourcing.According...
Mari Smith’s marketing tips are: *Focus on building a quality community. *Generate quality content– this includes being excellent in curating content: each day, cherry-pick relevant,...
Here are some ways to get ahead of the social media curve: 1.Use Video-Twitter and Facebook may be the mainstream marketing platforms, but video is grossly underused. 2.Ask Questions-At its...
This new website concept is close to completion. It still needs some adjustment and marketing and advertising. The concept is rewarding people for posting their unique experiences. Get more details...
"The crowdsourcing takes the form in anyone who has a demonstrative positive experience with a mobile marketing service and has mentioned it via social media mentions, a blog post or a youtube...
Social Forecasting is based on a simple concept, which combines the approach of crowdsourcing with an incentive mechanism for users to contribute their best knowledge. Crowdsourcing participants...
While many recruiting companies will not be able to train their employees or integrate social media fast enough to be effective in 2012, eHire is already seeing success. According to Kate Clark,...
The growth of online and mobile shopping has contributed to this slump in sales. Home delivery has been growing at double digits. Customers are using coupons, local shops and offers to get the...
"We will see the growing trends in which consumers expand their social media usage to more and across devices where they embrace the new social media experience as their primary source of...
“Social media is just how people interact now,” said Taulbee Jackson, CEO of Raidious, the digital marketing agency that the Super Bowl’s host committee tapped to manage the communications hub....
Last December, the UN launched a social media campaign to encourage people to get involved in the global human rights movement, inspired by the role played by tools such as Facebook and Twitter...
The crowdsourcing PeoplePerHour.com polled more than 1,200 UK-based companies in their Small Business Survey 2012 and found that more than 90% of these companies currently use social media to...
Organizations feel the social era all around them, but fail to notice how significant a change it has produced. It has shown up in bits and pieces, via freemium models, crowdsourcing, online...
Digital media users, especially in the social media realm, value variety in news sourcing, as well as transparency. This search for more crowd-sourced news is putting pressure on regional...
Occassionally, we ask the people behind crowdsourcing platforms and other initiatives to share their stories with us. We posed the following questions to Mawuna R. Koutonin, founder of Goodbuzz, a social marketing platform launched earlier this year with the intention to change the way advertisers spend their money.
According to Anne Weiler, VP-marketing at iQmetrix, coming up with new content every day was a task iQmetrix decided to entrust to internal crowdsourcing. Every morning, employees on the...
Here are some recent examples on crowdsourcing for destination marketing: *Destination NSW recently launched the Global Youth Campaign, designed to get people talking online about all there...
Social technologies, when properly utilized by a business can be very helpful in facilitating open innovation. However, this cannot be done blindly. So, to make use of the social market,...
Here are 4 great examples of crowdsourcing through social media; *Domino’s Social Pizza-Facebook fans in Australia were given the chance to vote for a brand new pizza to be added to the menu....
The online world is always“turned on”and always“connected”and delivers results,for example: The US 2008 presidential campaign generated tens of millions in contributors supporting...
The Kit-Kat and Nescafe owner’s digital marketing team is working with their counterparts in PR to develop a system that will generate insight quicker and at a lower cost. Pete Blackshaw, head of...
The WordStream Internet Marketing 150 compiles the top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion...
Crowdsourcing is a way to quickly obtain feedback and direction from relevant online audiences about your campaign/communications challenge—think of crowdsourcing as a cross between a focus group...
In using Pinterest, effective pinboard marketing can follow many of the same best practices as creative crowdsourcing as both practices invite consumers to visually contribute to and interpret a...
"For years we've seen consumer brands testing to consumers on places like Facebook and LinkedIn," Mr. Marty Weintraub (CEO of integrated social agency AimClear) added. "The...
Social lending is just another example of the Internet's ability to create more ways to connect communities in mutually beneficial ways. Along with the ability to accelerate time to market for...
Caterpillar's plan is to have a social media expert embedded within each product group. "If we're trying to market globally from a central point of view in Peoria, Illinois, it...
The five-year-old Company has seen significant success bolstered by a rapidly growing customer base, with 2011 milestones including: The launch of ICON -- a free crowdsourcing platform that...
"We took that idea and developed it further," said Dr Rahwan. "It's all very well having people on social media tweeting messages, but to really focus their attention and to get...
Crowdsourcing for social media marketing is also thought to be a helpful resource in expanding a company's reach. Inviting customer to pin content on their Pinterest boards, share pictures and...
he Bolsa de Valorous Socioambientais (BVSA), or social and environmental investment exchange, operates more like an online crowdfunding platform, such as Kickstarter or Donors Choose, than an...
Maestro Market, a unique and first of its kind platform that connects people with their ideal experts, or even heroes, today announced its official launch. The new crowdsourcing platform...
Launched in early 2010, Crowdtap is the first ever pay-per-action site geared towards social marketing, research as well as giving brands the opportunity to collaborate with consumers on-demand....
According to Kristal, they've done a lot of crowdsourcing content via social media channels, it’s all about asking questions of people and getting them to participate rather than just pushing...
There is an opportunity for marketers: test the model with some changes that put the “social” back in crowdsourced contests, increasing their reach and impact while leveraging what we know about...
BzzAgent is a social marketing company that accelerates word of mouth to drive sales. Powered by a network of over 800,000 people, BzzAgent creates measurable business results for marketers through...
It is imperative that “the crowd” accurately characterizes the sentiment of the tweets that are presented to them. That is why DialogueEarth has partnered with CrowdFlower to maximize quality using...
Some people feel that crowdsourced design takes away from the specialness of artistic creativity. But what’s important is to preserve the vision of the designer.Customers need to be part of a...
blur Consulting is a new kind of consultancy. One designed to help organisations take advantage of 21st Century trends including Social Marketing, Crowdsourcing and digital innovation. blur...
According to blogger Jessica Miller-Merrell, she liked the concept of crowd sourcing one's resume (just like what DJ Waldom did) because it’s smart. It bypasses the traditional long and often...
Today crowdsourcing continues to evolve, with a variety of industries using it for product development, research, and marketing. In return for participation—usually done online—consumers receive...
Jana is the new name and brand of technology company txteagle. Inspired by the Sanskrit word for “people”. Their mission is to offer global organizations unparalleled access to emerging market...
Social media and aggregate text messaging can, in a very real sense, be construed as a 'cultural consciousness,' and our goal is to show how you can take advantage of that for reasons...
The seismic shift that has already occurred in the marketplace needs to be duplicated in corporate boardrooms. Young companies are signposts for the future and guidelines for how industry mainstays...
Evly is an online network of crowdsourcing communities where users can create advanced crowdsourcing websites in a few clicks to bring people together to constantly solve new challenges.
Here’s how OpenIDEO works: *Organizations contact OpenIDEO to sponsor a “Challenge.” They pose a question and in order for OpenIDEO users to form a collaborative solution. *Once a...
Now, GE has reached out to the market intelligence of their consumers by launching GE’s Healthymagination Challenge. Their $100 million investment in R&D and social business stands to change...
The process of gamification identifies what makes games compelling and important to the customer and uses those techniques to motivate behavioral changes in areas that are not traditionally...
Clearly defining and communicating the ways that social concepts and technologies can be used to enhance product development and innovation processes can help open minds. It’s the concepts behind...
“SoKap’s crowdfunding platform offers tremendous synergy potential with the social media sentiment analytics software planned for development by Obscene Interactive and A-Plus,” said OBJE CEO...
The project was the brainchild of Kieran Flanagan, the Search Manager for Salesforce EMEA and it’s an impressively ambitious play — the content will be rolled out to France and Germany this year....
P&G in India has begun hiring young candidates as community managers to handle social media marketing. Kainaz Gazder, P&G India's marketing director, says the company is leveraging...
In the past, whereas consumers listened to the opinions of a few trusted resources -- mom and other family members – in deciding what to buy, cook or eat, modern consumers "crowdsource"...
The world is changing and needs Social Business Architects. Gone is the epoch of the passive consumer, now customers want a say. At the same time, the quest for survival and growth is causing...
Social technologies have reached unprecedented heights in 2012, being increasingly used to create a new method of business management (social business). Gartner Group’s experts said that ‘the next...
McDonald's was hoisted by its own crowdsourced petard -- this time a Twitter promotion called McStories that was remarkable for the amount of vitriol anti-MickeyDers managed to pack into 140...
Moxie isn't playing quite the same game because it doesn't compete with Jive and Lithium in the market for customer-support community software, which tends to be focused on peer-to-peer...
On top of engaging music composers, the Audiodraft contests are designed to engage social network users, through audio. Users can share entries on social networks, post comments, etc. As Teemu...
McDonald's crowdsourcing project serves 3 major purposes: Consumer engagement — Contests like these are perfect for getting people involved with a brand; Builds hype — It gets the word...
The evolution of the community continues. For marketers looking to further leverage the power of their social communities, crowdsourcing, UGC, and referral marketing are three enormous...
Here are 4 ways crowdsourcing can benefit your community and make them love you even more: *Listening-It used to be companies could ignore their customers, or placate them off with a...
Here are three examples of campaigns that have used crowdsourcing to engage with their consumers and fans through their marketing campaigns: Mountain Dew – “Dewmocracy” Starbucks – “My...
Local Motors,for example, used the internet to crowdsource the design of a powerful but fully road-legal desert rally car at a cost of $1.5m,compared to the usual $200m.The car went on to wow the...
Fab re-engineered its look to capitalize on recent data indicating that users who had checked out the site’s crowdsourcing feature were more likely to make purchases than those who hadn’t. Among...
Eric Edelstein’s vision is not simply to help brands extend their reach, but rather to engage a brand’s community in improving the health of the company through crowdsourcing. “Imagine a...
An interview with one of the leading experts in the field of social media and healthcare, Greg Matthews of WCG, about this interesting and complicated corner of social media.
Oracle Corp. today announced its acquisition of social intelligence firm Collective Intellect. The terms of the deal were not disclosed.
It is now possible for anyone to submit a product idea to Quirky. Over 200,000 global community members–roughly representative of the market at large–vote on the idea and curate it. Working...
PeaceTXT is about marketing peace using mobile advertising by leveraging user-generated content for said text messages. They’re in the business of selling peace for free by countering other...
Pinterest, the roughly 40-person company added a new hire in April who has a focus on "international growth," according to their LinkedIn profile. And it's also embarked on a...
Crowdfunding is only possible when project creators take an active role in marketing their campaign. Successful projects are funded for a reason--the project creators have a targeted plan for...
The 7th Chamber uses Klout scores, YouTube ratings, Facebook (Nasdaq: FB) fans and many other measures to determine who has influence -- including bloggers, vloggers, journalists, social media...
Crowdsourcing is an innovative way to get your customers involved and interested in your business. SMS voting can be great options. Just think about how many customers took the time to vote on the...
Alternatively one can take part in social sharing and complete microjobs to earn money in free time. http://shareyt.com - Your social sharing hub!
Social Slam 2012's speaker Gary R. Schirr presents his thoughts on "Using Social Media to Drive New Product Innovation." Social Slam is one of the best opportunities to stay on top...
Crowdsourcing has also been recommended for small businesses recently, grouping the tactic into three categories, which include crowdsourcing for content marketing, social media marketing and for...
David Cho, marketing team head of the music business division at CJ E&M, said the key to successful K-pop social marketing is “crowdsourcing,” allowing all global internet users to voluntarily...
In Episode #8 of Market Matters on Google+ Hangout on August 20, 2012, Financial Bin‘s David Domzalski and Riskalyze‘s Aaron Klein invited Zach Miller from TradeStreaming to touch on – 1. Mark...
Some projects have a clear objective and mission, while others are a bit more obscure like The Sheep Market. This online platform from Amazon Mechanical Turk is an online crowdsourcing system that...
Social peer-funding site StartSomeGood has reached its 20th international market, with the addition of Chinese social enterprise Prop Roots to its line-up of over 85 peer-funding ventures....
"Year after year, we receive countless stories from VW owners that sum up the unique passion people have for the brand, but we haven't had a great way to curate or share them until...
FashionPlaytes.com also uses crowdsourcing to get its customers engaged. For instance, the Trend Alert portion of the site asks site visitors to write in about what’s cool in their school. The...
Social media may seem like a daunting marketing format but with persistence, careful planning, and proper execution, it’s not an impossible market to delve into. Here are some ideas and ways that...
Dr. Jerry Avorn, an expert in pharmaceutical safety at Harvard Medical School, suggested that "crowdsourcing" research on something as subjective as drug effects may not yield the most...
Tyler Simpson and Brandon Keller's OrbitFront connects businesses with reviewers. As the popularity of Amazon and Yelp demonstrate, people love to express their opinions online. On the flip...
CrowdEngineering delivers crowdsourcing solutions for Social CRM, customer service, sales and marketing engagement, collaborative innovation, knowledge sharing, social media, and online community...
Social media is one of the best crowdsourcing tools out there, so use your accounts to solicit ideas and solutions from your fans and followers. Get discussions going and ask for opinions....
Coca-Cola’s Vitamin Water and Diamond Candles are good cases in point (These companies won the Spike Awards 2011 for Social Product Innovation). Diamond Candles used crowd sourcing to...
To generate revenue, the team is considering five different models: A marketplace where documents are sold and Hashdoc shares revenues with owners Offering premium accounts with a...
Buyvite has just entered the group buying market with the introduction of its newest payment service called “Pay Me Back”. Retailers and e-commerce sites that use it will find that it enables...
The social web has allowed the campuses to transform the way they interact internally & externally. In sync with this trend, Google launched ‘Get Social?’ - a unique challenge with some of the...
Coca-Cola has a history of fan first interactions, with a popular Facebook fan page created by two Coke fans, to Coke Australia's recent "Share a Coke" campaign encouraging fans to...
Here are the four crowdfunding mistakes that social entrepreneurs should avoid: 1. Unrealistic expectations; 2. “Build it and they will come”; 3. Marketing; and 4. Small donations....
If you are suspicious of your partner and believe they may be having an affair, a new online ‘crowdsourcing’ app has launched which directly connects victims of infidelity with their partner’s...
The upside to crowdsourcing content is genuine and huge: Every contributor becomes incentivized to push your content and brand around the social web. And you’ve got built-in authenticity. This...
The workshop, ”Measuring Social Impact is Critical for Being able to Scale Social Impact,” was led by Lisa Nitze, managing director of Mission Measurement LLC and an expert on using the power of...
Mobile app Thumb is crowdsourcing at its best. Users simply upload a photo and ask fellow users to share their opinions on a specific topic — with a thumbs up or thumbs down. Thumb is...
Smirnoff becomes the latest FMCG brand to drive engagement around its fans’ nightlife experiences. Lynx is running a mobile app that allows men to stream real-time updates of their evenings. The...
The first annual Vancouver Social Media Awards awarded the key players in the social media marketing in Vancouver. FundRazr received the Best Social Media Campaign (non-profit) for its $1 Million...
And in response – sort of – crowdsourcing outfit Talenthouse (2 million members around the globe and counting) has launched a new online platform together with Nokia, adidas and vitaminwater which...
With review sites like Yelp and TripAdvisor, personal blogs, and even social media, everyone has an opinion and everyone thinks they’re an expert. People love the ability to actively share their...
EnviroSpeak.tv is a collective action network, and online community, that leverages social networking, user generated media, collaborative learning and fundraising to facilitate real...
Spidvid is a new social platform that connects creative people trying to bring their newest, biggest ideas to life with video creators and filmmakers through crowdsourcing. Through crowdsourcing,...
For the past year, crowdsourcing has made a great impact in the fashion world. Crowdsourcing solicits customers through community engagement; users participate in design selection and direction,...
Darya's problem is one that many people have in common, since nearly everyone goes to the market at some point. The perfect shopping bag is a necessity to keep food fresh and undamaged until...
It's a win-win situation for both HSN and Quirky. HSN is taking the partnership a step further by offering all would-be entrepreneurs the opportunity to submit their product ideas for...
Even the best ideas are rarely perfected alone, and technology continues to offer ways of bringing creative minds together. Focusing on what it calls “social ideation”, Ahhha is a brand-new crowdsourcing platform that aims to help innovators bring their ideas to life.
In this presentation, John Horton suggests 3 things that economists and computer scientists should do for the online labor market: Increase demand for online work - Create work amenable to...
Consumers favor online video as a source of information over traditional or less engaging forms of media. Marketers are finding success creating social video experiences that tap into consumersʼ...
If it would depend on expensive advertising adding to the cost of raising funds, crowdfunding would lose it’s edge. Social media would be the way to go for your crowdfunding campaign reaching out to believers and turning them into investors. Here are a few tips to get your social media crowdfunding campaign going!
By 2013, hospital marketers predict that traditional and digital marketing channels will flip-flop in terms of importance. This long-awaited, but fast-moving shift is the result of a confluence of...
One afternoon we asked ourselves a question: “How many followers do you need to receive one dollar from your crowd?” To measure the amount of social network support we turned to Kickstarter as it is the most popular and, in many ways transparent. We took 60 successful music initiatives having collected more than $5,000. We looked at criteria such as followers, Facebook likes, and comments from supporters. Yet, The numbers generate more questions than they give answers!
Thomas Heilskov talked about 'Idebank' an innovative crodwsourcing application on facebook launched a few months ago. Here's the agenda of the interview: - Intro - Why Idebank,...
DJ Waldow asked several of his friends in the social media space to film a short clip about why YOU should hire HIM. His friends were Jeremy Hanks, Chris Penn, Jason Falls, Chris Brogan, Peter...
Enabling Crowd Power, either using existing platforms or creating your own, can become a powerful addition to your social strategy. The very nature of the Internet is to share, to proliferate...
![Add Crowd Power [Infographic]](/images/resized//document_5486_120x90_crop.jpg?1322723950)
Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. Companies are also thinking about social media as an integrated element...
In another landmark win for the crowdsourcing industry and GeniusRocket, crowdsourced vídeo production proves it’s a very real threat to the traditional big agency model for TV advertising production. In less than three weeks from the first meeting to premiering during NBC's "Meet the Press" on July 17th, GeniusRocket delivered a high quality production for a third of the typical cost.
With a straightforward and emotional message, Jam Session is the first advertising campaign launched by The National Committee to Preserve Social Security and Medicare in more than a decade. It is a decisive action to save what they consider essential public programs as Congress debates dramatic spending cuts.
The National Committee selected GeniusRocket, the DC-based advertising firm, a Pioneer in the crowdsourcing space, in favor of competition from within the advertising industry. The National Committee were looking for an ad that would effectively broadcast their mission in a national television advertising campaign.
"We needed a process that could guarantee enough creative options for our ad without the high fees associated with a traditional ad agency," said Pamela Causey, Director of Communications for the National Committee.
The idea is simple: make each fan a marketer. If you view each of your fans as having her own launchpad to a thousand different friends, colleagues, and followers, you begin to see the promise of...
First Direct lab is the latest of several social media initiatives setup by bank in a bid to replicate what Say describes as the “magical rapport” it has with customers over the phone. The bank has...
A lot has been said and written about the social entreprise. It has been researched, there've been competitions, success stories and best practices. There are even a few international MBAs...
Nick Bennett at Social Media Today gives some other suggestions that fall in the crowdsourcing category: A series of posts in Facebook to help determine a campaign direction Voting on live...
Crowdsourcing is clearly not going away. Any company that believes it can operate with a closed-walls philosophy is missing the point of social business. The crowd, or groups external to the firm, provide interesting, sometimes path-breaking, sometimes huge numbers of ideas, insights and solutions. Crowdsourcing is part of the future of making and selling things. No question.
Still, there are a couple of questions niggling away at the back of my mind. There are more than two but these two beg an answer.
The first is how do we improve crowdsourcing? We know it's better than relying solely on internal resources for a variety of tasks, from routine to innovatory, but if crowdsourcing is to become a fixed operational resource, a part of the furniture so to speak, then we need to know how to measure and improve the process. That's akin to saying how do we professionalise it.
The second question is where does it lead us to? CNN recently announced it will upgrade its iReport crowdsourced news services. The end result will be a social network for news, a community that simultaneously creates, distributes and consumes news. This makes perfect sense. We are already blurring the line between production, marketing and consumption but we need to think where this is headed in other segments of the market.
WreelLife is a collaborative worldbuild designed to create/curate a rich science-fiction universe. Collaboration will take place within a wiki framework, showing the fictional world in a...
Though not every crowdsourcing effort yields the best PR, most marketers who are familiar with the practice are either interested in trying it out or have tried it and would do it again,and...
Online clothing company Betabrand is a unique animal. It releases products twice a week. It gives its pants funny names. And its marketing strategy is focused on creating buzz-worthy products to...
According to Chris Pitre, a social marketing strategist, there are four types of crowdsourcing. There is crowd creation, which is very popular and includes flash mobs and a lot of art...
In order to fully realize the power of social business as a marketer, you must be willing to embrace the transition from outbound marketing to social media and digitally enabled inbound marketing....
Lead411, an information services company. It's mission is to decrease data research hours by giving information of the highest possible quality, content and scope. The Tech 200 (hosted by...
Children see the world differently. You might have overlooked something that is completely obvious to a child. You might be stuck in your grownup way of thinking. Children often can explain...
The majority of companies are taking advantage of social media marketing and using their social presence as a lead generation source. Only 11.7% of B2Bs and 7.9% of B2Cs reportedly abstained from...
The proposed games would allow users to share accomplishments and tips, while also taking daily actions that required them to return to the site as often as possible. Users could earn points for...
The result of these creations is a healthy relationship; and the key to having successful ‘virals’ it touching topics & ideas that matter the most: It’s personal. It represents the passion of...
A presentation by John Horsley at The Great British Business Show in London last 17th of November 2011. In this presentation, John Horsley discusses how social networks have created huge...
PPC crowdsourcing firm Trada has released a Facebook version of its advertising marketplace. Trada, founded in September of 2008 in Boulder , Colorado, originated the PPC crowdsourcing concept for...
Here are three sites where entrepreneurs can get feedback and assistance for $10 or less: 1.) Quirky is a social product development company. For just $10 you can submit an idea that will...
Ben Hsi, manager of digital advertising for the brand, says Pizza Hut will choose six winners. The brand is looking for “creativity and uniqueness,” he says. The winners will be included in a...
Viewers will be able to view the videos by unlocking ‘video levels.' Tagging others and sharing these videos on social networks will allow them to gather points. Finally they can upload their...
Goodbuzz is a social marketing platform that accelerates word of mouth online and offline. The basic concept is crowdsourcing advertising budgets. GoodBuzz challenges advertisers not to spend...
GoChime delivers relevant offers to people based on real needs they’ve expressed across their social media profiles. In other words, it’s direct marketing for social. Chimers are graded by a...
Social business seems to have many meanings, but the most powerful is surely "the creation of shared value" for everybody in a business value chain. Customer co-creation projects are a good case in point. Super-users of a product get new insights into the product and an opportunity to be involved in its design — value for the product manufacturer, value for the user.
To explore this topic, Haydn Shaughnessy worked with Global Dawn, the social business platform, to create an infographic that traces the history of social business — but this is a crowdsourced project.
The Sam Adams new crowdsourcing campaign is called the Crowd Craft Project. All you have to go is go onto its Facebook page and put in your input. You can influence the color, clarity, body, hops...
Capitalizing on the peer-to-peer health care trend, LiquidGridsdistills hundreds of millions of online conversations about health into relevant intelligence that allows clients in the health care...
Providing creative’s & entrepreneur’s with the resources needed to successfully fund & grow their creative or entrepreneurial projects, while retaining 100% ownership. :: Crowdfunding...
Secondo articolo di una serie sul crowdfunding pubblicata su Web-Target.ti, email and web marketing magazine. [English translation: Second in a series of crowdfunding blog post written for the...
Bernhard Glock, global media leader and marketing innovator, has recently joined the Zooppa team as an Advisory Board Member. Glock brings to their crowdsourced advertising startup over 25 years...
VOYPORESA.COM is a Web application, Prediction Market software, using play money, public, free and entirely in Spanish. It is the first product of AUGURIUS, the Company and Code focusing...
Crowdworx was kind enough to write up a case study for us looking at how one of its clients, Henkel, utilized social forecasting to improve predicting the demand for its wide array of products sold in Europe.
Social Forecasting is a form of Collective Intelligence. The main common characteristic of Collective Intelligence is that a large number of human contributors are involved. The quality of the...
Occassionally, we ask the people behind crowdsourcing platforms and other initiatives to share their stories with us. We posed the following questions to Jordan Bowerman of SociallyShared.com about the platform for tapping the power of "social sales" to promote products.
The world at large is witnessing the rapid expansion of the digital economy. This in part due to the ever decreasing cost of connectivity devices and the now affordable cost of broadband...
Here are five areas where this approach " Creative Crowdsourcing " tends to work best: 1. Logo Design. 2. Web Design. 3. Flyer Design. 4. Stationery Design. 5. Banner Ads.
NineSights is free to use and enables innovation seekers to post briefs with details of their requirements whilst providers can easily submit details of their technologies and proposals. The...
Fiverr is a crowdsourcing marketplace to get things done for as little as $5. Most coverage has focused on the opportunity for individuals all over the world to make money but I think it could be...
In absence of these things Crowdfunding offers a “system of the people” approach, like Napster or EBay, and so it’s not dependent on government policy or even funding, it could be entirely...
The trend towards crowdsourcing in social media is great news for marketers, but Linda Sharps is not certain it's particularly helpful for the others. On the one hand, they all have a better...
The greatest appeal of crowdsourcing is how it can help deliver projects in such cheap prices compared to soliciting the services of a professional, allowing even small and startup business to...
As the largest, social and entrepreneurial global crowdfunding site,Global Coupon selected Indiegogo for one of its initial funding campaigns as it offers a collaborative community of individuals...
Just like many CRM programs and sites, PlayRM offers a way for web-based game companies to reach out to those who use their products. However, Playnomics – the company behind the platform – has...
And this is the Waze special sauce – the company didn’t spend hundreds of millions on mapping á la Google or invest heavily in custom-built navigation software like the old guard of sat-nav...
The daily deal industry is made up of websites sourcing local deals to offer each day. Solvers will predict deal revenues based on deal attributes and social media data to better understand the...
Spigit, the global leader in Social Innovation Software, today announced it has acquired San Francisco based Crowdcast, the company that defined Social Business Intelligence. Spigit with...
Brand Aid Digital is always learning and seeking new and creative ways to communicate in the digital channel.The program is not just a training course on pharmaceutical social media. It goes...
Waze calls itself the world’s first community-based traffic and navigation app for smartphones. On the social side, user can now sign in using Facebook and send private messages to other users....
Lookafox, a crowdsourced marketing site, launched recently with the aim of helping entrepreneurs raise awareness about their startups.
MagicMarkup will then recruit from the company’s existing fan bases on Twitter and Facebook, ensure that they’re in the proper target market, and solicit their feedback. Then, fans directly...
The transparency and social networking dynamics of crowdfunding have been excellent at keeping fraud near zero, to the point where heavy regulation will work against this new economic machine....
The FanBlaze social network offers something new and innovative in crowdfunding—the site will benefit filmmakers, artists and musicians with their fans in a whole new way of engagement. "I...
Despite different crowdfunding activities occurs for any variety of purposes as different as political campaigns or creating open source software, in this paper they're going to focus on the...
“The goal of this three-month pilot project is to reach a growing audience seeking content on how business leaders across all sectors can accomplish social change in the world,”said Katherine...
Take Ford’s Instagram campaign from last year as an example: The Fiestagram. Dividing the campaign over the course of a month, fans were asked to submit Instagram photos relating to a specific...
While most crowdfunding websites may be brand new, their marketing platform is already obsolete, in an evolutionary way, writes Thomas Vass of The Private Capital Market, a subscription-based crowdfunding website. A CEO assuming that all crowdfunding websites are created equal will be disappointed when no investors show up to buy their private offering.
While most crowdfunding websites may be brand new, their marketing platform is already obsolete, in an evolutionary way, writes Thomas Vass of The Private Capital Market, a subscription-based crowdfunding website. A CEO assuming that all crowdfunding websites are created equal will be disappointed when no investors show up to buy their private offering.
“Plotter is the first full-featured map app with social capabilities that allows you to create and crowdsource maps of your favorite locations,” said Tom Nolan, Founder & CEO of Plotter....
Capseo's Anji Ismail unveiled a new crowdsourced marketing platform called DOZ at last week's Launch festival. We caught up with the entrepreneur to find out what DOZ is all about.
The goal of the crowdsourcing service, according to its mission statement, is to provide a "niche brand-centric online community" of users who share and interact with each other about...
Biayda.com is the first official reward-based, bilingual crowdfunding site in Turkey. As a social enterprise, apart from funding creative projects, biayda.com connects project owners with NGOs to...
Momentum calculates a real-time index rating for all content in the global social network.The Momentum Index is the the social media equivalent of what PageRank is for Google and what the Dow Jones...
This book review is totally wonderful. From start to finish, you'll clearly see how crowdsourcing is taking place. Teressa's book gives emphasis on the state of copywriting and digital...
With the trends now, a company should never miss out on social media. There's a lot to happen and there's a lot to watch out for, especially when companies want to reach out to their...
Founded by LOWE INC., Manila, Crowdder combines realtime crowdsourcing of insights and social gaming into a single system. It empowers marketers with insight at the speed of today's...
To reach out and raise money from the crowd, you must do the following: 1. Write the perfect introductory mass email to people you know, then send it! Each team member should do this. 2....
Today’s cultural consumers are perhaps more informed then ever before and with this shift, the arts are moving from untargeted advertising to focusing on engagement. The 6 marketing trends are:...
To produce a crowdsourced video, the following is a 4-step guide: 1. Coordination on Social Media In crowdsourcing content, there is always space for social media, whether it will be...
I have identified four different models of crowdsourcing activities: wisdom, creation, voting, and funding. There’s isn’t one best way to do it – and many organizations use a combination of 
these models to meet their objectives. Social media tools for engaging and capturing the work of crowds include: wikis, custom platforms or web sites that facilitate voting, rating, giving feedback, adding content, or funding. And, you can use social media tools such as Twitter, Facebook, Blogs, to support engaging crowds to participate in the activity.
Many of the tools and tactics for raising money on crowdfunding platforms apply to marketing your idea generally, but let's zero in on the most effective steps for this medium specifically. Keep in mind, the story your project or organization tells matters a lot, as does the simplicity and clarity of your pitch, and the authenticity of your team.
This isn't a book on marketing for social change (check out "The Dragon Fly Effect" for that) ; it's just one post. With that in mind, here's a six-step playbook on reaching out and raising money from the crowd.
Napkin Labs is a web platform that allows companies to engage consumers and innovators in a truly collaborative process for market research, product ideation, and concept refinement. They believe...
It's great to read the views of experts like Aaron Bateman, Hank Leber, Nate Sullivan, Sam Ford and Tracy Shea.
Wreckamovie.com, an online collaborative film community by Star Wreck Studios Oy Ltd. It is a social community, simple workflow and marketplace that builds communities around film productions.
Giveo delivers innovative software and strategic marketing services to help organizations navigate these new technologies and increase the impact of their cause initiatives. Their ambition is to...
Moreland and co-founder and chief marketing officer Ashley Granata thought it so important to enhance the main features of the Fashism. Now, due to geo-location capabilities (via Foursquare’s open...
In this video, Napkin Labs co-founder & CEO, Riley Gibson, explained how Napkin Labs’ social platform connects companies & agencies to influence networks online to collaborate around the...
Textbroker is the leading crowdsourced customized content provider. We have almost 100,000 U.S.-based freelance authors who provide our clients with articles for seo, press releases, blog posts,...
Datran Media plans to extend the Allvoices crowd-sourcing platform into other categories beyond news, and will be integrating its social distribution technology into the site’s content. Datran will...
I recently spoke to John Bernier from Best Buy, the discussion about Twelpforce as a highly innovative approach to real-time customer service to learn more about the opportunities for crowdsourcing customer service. More recently I interviewed Gioacchino La Vecchia, Chairman and CEO and a co-Founder of CrowdEngineering who, through his CrowdForce platform, is a forerunner in the development of enterprise-class Social CRM solutions. It would seem that international recognitions by industry analysts Gartner and Altimeter, who awarded the accolades of “cool vendor” and “the one to watch” in Social CRM, preceeding last week’s announcement that CrowdEngineering had closed a $4m Series A Round the crowd may have a big role to play in servicing itself!
CrowdEngineering has already been acknowledged as "Cool Vendor in Social Software and Collaboration" by Gartner and "Company to watch in Social CRM" by Altimeter, for its...
Crowdsourcing.org recently connected with Marina Miranda from Colaboratorie Mutopo, a social production company that brands itself as “thinkers, makers, builders, designers, and producers who believe in the power of collaboration”. Miranda leads Mutopo’s business in Brazil, and shared some insight on the company’s vision there.
Both of these tactics deliver insight direct from your customers when they are actively interacting with your business – rather than through sterile, arm’s length, market research. So its really...
TheBlogTV is the first social media company in Europe, with presence in Italy, France, Spain and England. TheBlogTV’s mission is to create, activate and manage online communities for top business...
GreenFunder is a global fundraising site for socially responsible projects and businesses. To GreenFunder, green is “anything with good intentions.” Projects range from simple student field trips...
Jive is the largest and fastest growing independent Social Business Software company in the world. Their next-generation software is the best enterprise-scale social business solution on the...
BzzAgent worked with the University of Rhode Island College of Business Administration to explore the habitat of the brand advocate. Through this field guide, you'll learn: Who makes up...
Gigme5 is a market for both buyers and sellers where a variety of mini jobs (gigs) are offered for the flat rate of just five dollars. Why join? Need fast cash or small tasks getting...
Real Time Farms is a web platform that uses crowdsourcing to help you “connect the dots of your food web” and understand where your food is coming from. It’s no secret that truly understanding...
Jennifer Fox produced a documentary film about the relationship between a Tibetan master and his son, called MY REINCARNATION. It was received very well in New York City, but Fox wanted the world...
CrowdEngineering's Gioacchino La Vecchia, discussed about the topic entitled, “Crowdsourcing Customer Service: the real Social CRM” during the Crowdconvention 2011 which was held in Berlin...
As a new model for raising capital, money raised through crowdfunding is making an impact across all of Europe. In German-speaking countries alone, more than a quarter-million Euros have been raised through crowdsourcing platforms to finance numerous start-ups, projects and good cause initiatives. This has attracted the attention of the European policy makers. At a conference in Poland this coming November, a European declaration on crowdfunding will be released. Naturally, the question of regulation has been raised; given that both the model and rules of participation have yet to be defined and adopted in a consistent way, there remains much ambiguity.
In general, there is still a lot of confusion when it comes to crowdfunding, especially when cross-border fundraising is involved. Since the European Union is trying to develop a single payment mechanism that can work across the continent of Europe, for countries that have both adopted the Euro as their currency and for others that remain with their national currencies, there is hardly any surprise that there is a need for some clarification and transparency at the European level.
Towards that goal, the Institute for Communication in Social Media (www.ikosom.de) and David Roethler, a consultant on digital trends and European fundraising, are conducting a study about crowdfunding schemes in the cultural and creative industries sector in Europe on behalf of the European Expert Network on Culture (EENC), a network set-up by the European Commission.
The good news about an initiative like First Direct’s Lab is that almost any other bank or credit union can deploy a similar concept. There really aren’t any barriers to entry — manpower, cost or...
The ClimateSpark Social Venture Challenge is looking for ten great ideas that can help Toronto city and our climate. The three-part challenge is open to any social venture that includes at...
Jana is the new name and brand of technology company txteagle. Inspired by the Sanskrit word for “people”, Jana has created the first large-scale platform to enable global organizations to engage...
Readers will be able to read the emails for themselves–and the mainstream media will be forced to confront the truth behind the Occupy movement, including its links to socialist, anarchist, and...
Through the use of Web 2.0 technology, Local Motors is transforming the way we manufacture. This is the type of out-of-the-box thinking that could help save manufacturing in America. At the very...
To effectively build a strong digital presence, specific skills are required. Those people responsible for being the face of a company online must understand how to foster and build community and...
Ideavibes Founder and CEO, Paul Dombowsky's presentation, titled “Get Social: Social Product Development and Crowdsourcing”, focuses on how organizations can and should tap into the wisdom...
Here’s how to hop on the crowd-sourcing bandwagon: 1.)Come up with a contest. Contests are great ways to motivate followers to submit great ideas. 2.)Give rewards. Ask for opinions via social...
A truly transformational opportunity involves using social media to reconstitute the way we build and distribute products.One car maker,called Local Motors, has done just that. Using...
In a statement by issued by Eric Wheeler, CEO and co-founder of 33Across, he acknowledged that “Social is top of mind for everyone these days given the incredible trajectories of companies like...
Good marketing is about a lot more than just pure creativity. It’s creativity mixed with a bit of psychology, tempered by facts about the consumer, and mixed with an ability to understand how the...
Creative crowdsourcing is a relatively new practice,and the best practices to this approach are still evolving in today's digital landscape.Based on insights,Zooppa have gathered from more...
John Horsley presents "Crowdsourcing & Inbound Marketing" at the Great British Business Show in Earls Court, London last November 17th, 2011. John Horsley is an internet...
As a result of Altodot’s Latin American origins, The Fan Machine’s platform is currently available in Spanish, Portuguese and English. According to the startup’s CEO Anton Chalbaud, The Fan...
Project fundraising and community cause marketing for social projects.
During the presentation, Claire Kerr shared 4 reasons why charities should engage in social media: *Your donors and supporters are there. *Your sponsors and media contacts use...
In this article you will find a list of open innovation and crowdsourcing initiatives related to banking and financial services.
Crowdfunding challenges traditional barriers to financing and by-passes conventional gatekeepers of investment. Democratising finance and revolutionising capital allocation, the radical diversification in the economic space brought about by the crowdfunding phenomenon is showing no signs of slowing. It has a potent driving force. As social media continues to perpetuate the growth and success of crowdfunded projects, it is clear that platforms are re-instating meaningful connections between the innovators on one hand and their audience on the other.
In the third and final post of this short editorial series on crowdfunding, we focus on the radical changes evolution in this industry is causing. Both in terms of eliminating financial gatekeepers and also the way in which social media engages the crowd as a dynamic and alternative source of funding. It is unquestionable that social media is the powerhouse behind successful crowdfunding projects. Here we delve a little deeper and consider some of the complexities behind this rapidly growing and networked layer of the new ‘sharing economy’.
Witology operates in the area of collective intelligence and collective mind (keywords: crowdsourcing, collective intelligence, social innovation, enterprise 2.0, social computing, community of...
It’s an interesting project by Unilever that leverages social technologies and their data for the purpose of engagement, insights and possible co-creation. This bottom-up innovation exercise will...
On November 23rd, ideavibes partnered with Koodonation to host a workshop in Toronto called “Social Media, Crowdsourcing and Crowdfunding for Charities and Non-Profits“. During the presentation,...
Ammado is dedicated to creating heroes by empowering people to make a difference. The ammado site is different to any other social media or donation platform as our main focus is integrating...
“One of those few opportunities is being stuck in a dark auditorium, consuming entertainment, having no choice of whitening out a brand on screen, or using a DVR to fast-forward,” Seetharaman says....
In this guest post, Crowdworx founder Aleksandar Ivanov explains how crowdsourcing with employees can help generate accurate risk assessments and sales forecasts, leading to actionable information and an engaged workforce.
This post raises the question: Are we underestimating the transformational impact of HR-2930 and crowdfunding companies? Seven market signs are reviewed signalling that the more market watchers see...
Here are three examples of how companies have worked with Zooppa and used carefully constructed creative briefs to generate compelling content: *Take your value proposition to the crowd....
The key to social business is to provide your brand's advocates the opportunity to own a piece of its messaging. That's also true for your crowdsourcing efforts. So simplify the process,...
According to Richard Spiegel, CEO of CrowdTogether, “The music industry has been our most successful vertical market thus far.” CrowdTogether allows brands, or in this case bands, to activate...
blur Group has built its business on social marketing, they’ve led on corporate blogging to underpin that strategy, also they’ve redefined crowdsourcing.
Paul Pluschkell, founder and CEO of Spigit, put it this way: " Spigit was at the cutting edge of innovation management four years ago when we introduced prediction markets to the...
Travelomy mission is to build an online home for travellers that is built around social engagement and goes way beyond the content or the pricing play websites.
Ateliere Fara Frontiere needs your help in giving shape to their new project. On www.designinark.com you can submit your proposals (name, slogan, logo) for the contest, after a simple registration...
The idea behind this effort was to do something relevant in the industry, in this case, offering new products designed by the end users. The big picture goal was to aggressively grow the company...
With recipe blogs, websites that curate or crowd-source recipes, and social media tools like Pinterest, savvy cooks can access tons of highly-specialized recipes without ever cracking a cookbook.
Schipul – The Web Marketing Company (www.schipul.com), a leading Web marketing and software development company, announced today that Sarah M. Worthy will lead a Core Conversation about...
“Really, nothing makes sense from the bottom line unless you’re generating revenue,” Craver said. He suggests businesses tap into Twitter and drive people to take action, whether that’s asking them...
Chinese artist Ma Jin needed numerous heart-shaped tin boxes by Dove to decorate a love shaped carriage for his girlfriend. Since he didn’t have the funds to do this himself, he sent out a request...
Harley-Davidson's latest social media movement, "E Pluribus Unum" (ie, "out of many, one") which was born from the "No Cages" campaign, is no exception. Using...
Crowdsourced marketing has backfired on some brands in the past, but John Hendricks, CEO of digital marketing consultancy BoomBox Inc., thinks that in this case, it makes sense. “They’re getting...
Warby Parker’s social efforts have turned it into one of the hottest companies in eyewear these days by emphasizing a crowdsourced approach,right down to the typically laborious process of...
The Zooppa community also, by a wide margin (67% to 26%), believes that crowdsourced advertising complements traditional advertising rather than competes with it. User-generated content,...
Crowdfunding as it relates to financial markets generally involves companies selling their stock shares to the crowd through social media and websites. This is also referred to as crowdfunding...
According to Gina Ashe, Chief Executive Officer of Krush, sports markets are driven by passionate fans who identify with and actively promote the brands they love because the brands represent...
The JOBS Act pumps this downside with poison. It requires little to no disclosure for many emerging companies that want to crowdfund. And under the proposal, ventures looking to raise more than...
HYVE myIdeaNet is a solution for social innovation and collaboration processes for medium and large businesses. It is quick to launch and easy to use, making it a great tool for open innovation...
Launched in November 2011 with venture capital funding, Rock the Post markets itself as a social network “for entrepreneurs to fund and swap resources.”The website lists a number of...
Changes in the crowdfunding regulations could increase the number of startups by 10 percent, according to a recent study by Regional Economic Models, Inc. (REMI). More available capital means...
For marketers, the real value from crowdsourcing stems from the act of giving consumers a voice. This becomes more meaningful when you give consumers a public podium, rather than a private...
For the brands and marketers, Crowdtap provides them with an online dashboard that gives them a real-time look into their social communities, helping them see how consumers are interacting and...
Repubblica is taking a bold step forwards by choosing a partner (Userfarm) that strongly enforces quality and also by implementing their own Video journalism school, ‘The Academy’, where aspiring...
Red Blue Voice offers an online crowd-sourcing platform for social and political issues that is usable by anyone. Motivated citizens can create television, radio, print or online media to support...
Red Blue Voice offers both a Crowdfunding and a Crowd Creativity tool for political and social groups as well as nonprofits. Any user can submit television, radio, print or online media to an issue...
The 29th most visited site on the internet, Dailymotion.com has decided to add the little green buttons to its platform, creating a new kind of crowd sourced funding. Video creators (Motionmakers...
Common Sense wants to help parents and young people become media critics, "who understand how digital media and marketing work, and who look for positive role models," Shenkan says....
Watch and learn as Jesse Eker, Dan Safkow, Andew McCauley, and Marc Harty discuss Social Media tips and best practices, including how to crowdsource your ideas to gain feedback on business...
Some of the new fundraising techniques fall into the category of crowdsourcing/crowdfunding, an outgrowth of social media. Like-minded people use the Internet to create a common goal and often pool...
O2 marketing and consumer director Sally Cowdry said: “Priority Moments is all about creating great experiences and adding value for our customers. “Now we want to take that a step further by...
We are the new crowdfunding platform. The first one to give access to every sort of projects, cultural, solidarity and business. Mynbest has also the Mynbest Social Fund. This fund was created to...
Crowdsourcing and open innovation platforms are helping companies identify innovative sustainability solutions, and those embracing them are seeing results. For example, GE's Ecomagination...
Slogan Slingers aims to help small businesses market their goods and services with catchy slogans for less. Slogans can be created not just for companies, but also products, services, and events.
The community right to challenge (CRC) could be the trigger for more local authority services to be delivered by organisations other than councils and may become a powerful tool to open up public...
Based on Reportlinker's market research report, the following are some of the 2012 trends to watch in UK retail banking: Trend 10: use of social media will move from customer engagement...
With Red Blue Voice’s online tools, Community Human Services will now be able to make the community aware of its important work without having to allocate any money to a media budget. The...
I am the co founder of NoumeniaCS and we are multimedia production company about civilization shifting technology. We are working at getting people to ask questions and we go get experts to give...
Speaking exclusively to GrowthBusiness, co-founder Rob Symington says that when the business embarked on its fundraising efforts it was not aware of the crowdfunding system. But he believes that...
As others have attested to, running a very public campaign for an unfinished creative project on any crowd funding site is going to be a taxing and stressful process. Because of how time...
Launched through crowdfunding website IndieGoGo, the campaign offers various perks at funding levels ranging from $25 to $800, including a Regaalo water bottle, mentions through the company’s...
Spigit, the leader in social innovation software and services, today announced the appointment of Shail Khiyara, a marketing executive with hands-on experience leading many of Silicon...
Jammio.com provides community profiles and a marketplace that showcases artists current works and helps them to develop unique future works. The social website provides a basis for artists to...
"Reporter, the bespoke video solution as designed, customised and created by Userfarm, allows Repubblica to engage with their audience and for their reader to become the reporter" (Paul...
“Amazon is taking a crowdsourced approach with their studio,” says Sida Li, Social Media Director at fishbat, a Social Media Marketing Agency. “It is a great way to generate more social media...
Sokap focuses on assisting project owners in three ways: raising funds, building markets and distribution of goods and services. What’s really setting Sokap apart is the ability to “Buy a...
“Digg and Myspace serve as cautionary tales for hot startups,” says Justin Maas, social media account manager at fishbat. “Once leaders in their respective areas, there were unable to adapt to the...
SAYS.com is a network of crowd-curated news sites, as well as a crowd-sourced content broadcasting platform. Under its Social Good platform, they feature social causes such as WWF-Malaysia and...
The initiative has garnered tremendous pro bono support from the entertainment community. Celebrity talent, including Elizabeth Banks, Kristen Bell, Joel McHale, Kerry Washington, Allison...
"Northern Providence Investments is committed to partnering with and investing in organizations that not only demonstrate outstanding social responsibility and environmental management...
NowStreet is taking its private company marketplace (PCM) promotion show on the road to "Hot-lanta" next month. And because it's August, we're sure the city will live up to its nickname, and NowStreet's "Evolving Capital Markets and Crowdfunding Symposium" should be an equally hot event.
Crowdsourcing is harnessing the insight and wisdom of a crowd which can either be consumers or citizens in order to get intelligence out of it and it can be used for marketing or for government...
With physician social network and crowdsourcing platform Sermo now in the hands of New York-based healthcare data collection company WorldOne, expect doctors to have more opportunities to earn...
Industry experts shared that one of the important aspect of an effective online marketing strategy is to build an online community. The members of this online community do not need to represent a...
Crowdsourcing is more effective for marketing and providing services since its primary goals is to target a large group segment of publics or consumers in one swipe. It is the way for everyone...
A recent blog post by Kickstarter highlights the status of the crowdfunding market. As of July 17, 2011, 10,000 projects have been successfully funded on Kickstarter, (of these, 3,048 have been...
The innovation in social networking media has transformed the planet in the 21st century as it has been established that social networking sites, for instance LinkedIn, Orkut and Facebook, are...
Crowdsourcing initiatives for marketing can be grouped into three distinct categories: 1. Crowdsourcing for content marketing-One of the easiest and most effective ways to leverage the reach...
VenueSeen aims to offer brands notifications when people are talking about them, enabling them to make timely interactions with fans and potential customers.
Cities will anticipate new risks with rapid urban systems innovation based upon crowdsourcing, virtual and physical communities, and transparent markets sensitive to full carbon and resource costs....
Spigit is a Social Innovation software company that helps its clients crowdsource ideas. Its customers – who number over a thousand – include industry giants like Allstate, Coca Cola, and Nike. Last week, the company was named as the 67th-fastest growing private company in America by Inc. Magazine, having achieved a three-year growth rate of 3780 percent. We caught up with the company's executive vice president and CMO Shail Khiyara to discuss the announcement and a new platform Spigit recently launched.
Co-founder James Beshara, who had worked in nonprofit development in South Africa, believed there was a market for a site that could be used for charity and community projects alike. However, after...
Not everyone gets to succeed in crowdfunding efforts, but there are a few tips for entrepreneurs, artists, charitable institutions or other creative project starters who want to give it a try. Here...
Another social-network tactic is that crowdsourcing was used to choreograph the now famous "invisible horse dance." Instead of relying on his internal team, Psy invited and compiled...
Healthy Crowdfunder Corp is a crowdfunding platform backed by ALA Midas Capital Inc focused on financing health wellness and high tech health ventures, where a balance of financial and social...
With the additional funding, Jelli will focus on continued product development, and specifically its Ad Platform, with an emphasis on engagement, targeting, and analytics for agency partners. Jelli...
A new website, "Connected To The Case" goes live on October 16, and crowdsources tips from users to help solve active police investigations. Using Facebook login for access, the service...
Here are four innovative crowdsourcing tools: 1) Crowdsourcing Sales by Brand Advocates -Needle created a product that leverages companies’ social brand advocates to crowdsource sales. 2)...
"The Pitches page is a crucial component of StartupValley. By allowing entrepreneurs to showcase their ideas, we are not only helping small businesses gain exposure, but also giving them the...
In three years, Jonathan Goodman has gone from being a "nobody" personal trainer to a leading web entrepreneur who is moving to Hawaii to complete a crowd-sourced book on how you can...
If hotels embrace user-generated images, it becomes a very authentic way of marketing to a group that trusts their friends and their photos more than professional images with fashion models. Now...
With an OmniSocial Engaged solution, brands can harness the power of online conversations to develop a compelling brand image, accelerate innovation through crowdsourcing, acquire intelligence for...
David Drake writes in once again to explain how foreigners without a Social Security Number may be able to crowdfund in the future.
Prediction markets are becoming more popular, with a number of sites crowdsourcing bets on tomorrow's U.S. presidential election that pits incumbent Barack Obama against challenger Mitt Romney. We examine some of the trends and attempt to explain why one candidate has a significant lead over the other.
"The Trunity solution met our social learning requirements hands down," said Elaine Oussoren, President of Brand Aid Digital. "Our program is not just a training course on...
Prediction Market and Henkel Most of sources do not distinguish between Prediction Markets, the most popular technology, and Social Forecasting. Within prediction markets, participants...
At just 8.75 inches inches in length and weighing less than 4 oz., FiAir will be the only battery-powered blower on the grill and fireplace accessories market that is truly portable and equally...
Acumen Fund, aims to support financially sustainable and scalable social enterprises that provide critical goods and services in South Asia and Sub-Saharan Africa.Their growth over the past 11...
It's particularly important for would-be recipients of crowdfunding to understand social media and the way social-technology users think, according to a survey by British crowdfunding...
The scope of co-creation is not limited to the sales and service interaction. Customers can remotely participate in fashion shows and order items directly off the runway. They can suggest designs...
Camryn is currently running a funding-raising campaign on CrowdfundingKids.com to acquire expansion funding for her business. A large portion of the startup costs include the design and printing of...
Tootzie uses the power of crowdsourcing to build a beneficial marketing model for all concerned. No more slaving to build an online following. "It's kind of like Facebook and Twitter...
“Expedition PR believes that technology is helping to pave the way for a sustainable future. Seed&Spark proves this concept. The company is building a sustainable independent film business...
We continue our conversation with Russell Rothstein of IT Central Station. In this second part, we talk to him about the company's business model, the vendors' response, and impact he thinks the site can have on the enterprise technology market. Check out the first half of the interview here.
DeRev is an Italian social platform for crowdfunding and participative democracy that allows users to turn their best ideas into Revolutions in order to improve the world. It gives to communities...
“To deliver real value, companies need technology that effectively and consistently connects their customers to the information they need via their communication channel of choice,” said Tom...
Open Innovation models using internet are gaining popularity in India. What needs to be done further is, communicate about this platform to more innovators and problem solvers all over India....
I'm looking for a social media marketing expert to set a strategy for a new Crowdfunding site.
Tootzie uses the power of crowdsourcing to build a beneficial marketing model for all concerned. No more slaving to build an online following and Tootzie is free to join and free to use....
Thomas Vass of The Private Capital Market writes in once again to describe how capital and knowledge flow within communities, and to explain how geography affects crowdfunding.
"Charity Dynamics is delighted to partner with Fundly to empower more nonprofits to raise more money and change the world. Fundly's ease of use, robust platform and unparalleled social...
GrupHediye is a social commerce platform enabling users to source the power of their social networks to collectively purchase gifts, in the case of giving gifts on a small budget, GrupHediye...
“While Venture Capitalist Fred Wilson added credibility to the concept of crowdfund investing by predicting crowdfund investing could amount to a $300B market, we believe that the market size may...
By offering a mechanism where ideas in need of funding rise to the top algorithmically and automatically, rather than subjectively and manually, crowdfunding is not only a robust alternative form...
By crowdsourcing estimates from a diverse community of individuals with the proper incentive structure, rewarding accuracy, Estimize’s earnings analysis is both more accurate and more...
"We are starting to see increased adoption of cloud, mobile and social technologies in Europe, as organisations look for new ways to engage customers and improve businesses processes.Speed...
This study empirically examine social influence in a crowdfunded marketplace for online journalism projects, employing a unique data set that incorporates contribution events and Web traffic...
In this guest post, The Private Capital Market's Thomas Vass uses evolutionary economic theory to explain why the SEC hasn't yet issued rules around equity crowdfunding.
INgage Networks is a provider of enterprise social software and services for business and government customers. The Company markets its solutions to the Enterprise 2.0 and Government 2.0...
Founded in 2008 by entrepreneur Peter Shankman, Help A Reporter Out (HARO) is one of the fastest-growing social media services in North America. Every day, HARO brings nearly 30,000 reporters and...
hypios.com is a social market place for solutions. hypios gives you access to diverse, innovative solutions and allows you to chose the one that fits your needs. It's a secure, online...
In a world of scarcity, marketing is relatively easy. Brands can afford to have a one-way communication and connect with consumers through limited channels. There’s scarcity of creative resources...
Simultaneously orchestrated events, early evening tonight in San Francisco and what will equate to lunchtime tomorrow in Sydney, “The Future of Crowdsourcing Summit 2010” marks the second major crowdsourcing event in just under one month.
This summit, produced by the Insight Exchange and chaired by Ross Dawson, Chairman of the Future Exploration Network will be unique, as video and social media will be used to orchestrate a coordinated event across two continents. Sessions will be facilitated across both locations with panel speakers present in both geographies.
Tuesday’s “Future of Crowdsourcing Summit”, orchestrated as a single event with simultaneous productions in San Francisco and Sydney linked by video and social media, was well executed and received positively as speakers, panelists and a highly engaged audience discussed the adoption, opportunities and consequences of crowdsourcing.
Does crowdsourcing, however, have the potential to be truly transformational at a macroeconomic level?
Minted is a venture-backed social commerce company, crowd-sourcing graphic designs and content from a global design community and selling those as premium printed paper products initially focused...
This is a great introduction to evly.com, explaining in simple terms what it's about and what you can do with it, with visual representation
Txteagle is social innovation project designed to leverage an underused work force in some of the poorest areas of the world. It does this by distributing small jobs via text messaging in return...
Together with some of the presenters — Colby Strategic Marketing, Cronin Co. and Fathom — they found a new venue; put together a revised format and notified speakers and participants that the show...
Crowdsourcing and open innovation are related but distinct concepts. Crowdsourcing covers many approaches, which I summarize as ‘tapping the minds of many’. These can include service marketplaces,...
Based on these predictions and of the current creative crowdsourcing scenario, it's clear that the creativity of the crowd will surely be given more priority.
This article shows that the crowd is indeed the best analytics tool as it becomes more and more social and collaborative. With the data that the crowd shares on the Internet every single minute, it...
The nascent list of organizations using Twitter and crowdsourcing to locate the best candidates includes a wide range of companies and industries: Accenture, Burger King, Hershey, Intel, Mattel,...
Anthropologic studies, conversation analytics, mobile-driven online ethnographic studies, dialogic loops, semi-structured virtual focus groups, “viral” research, wiki-based research projects and...
Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in more than 300 markets and 35 countries, and soon beyond space. Groupon features a daily...
Crowdsourcing has been experiencing a renaissance of late.
Virtual teams, distributed work and being your own boss have become the norm for many. Existing business models are achieving scale and new modes of work are coming online. Welcome to a brave new world.
To date there have been two critical waves of crowdsourcing innovation. A third is emerging with enormous potential. As the world continues to flatten, crowdsourcing opens new opportunities for companies and entrepreneurs to harvest the talents of thousands, if not billions.
Here are two companies who are doing cool things with crowdsourced online advertising in the video space: Poptent calls itself a “social network around crowdsourcing video”. They allow their...
Idea Couture is an award-winning global strategic innovation, experience design, and customer insights firm with offices in San Francisco, Toronto and Shanghai. They partner with organizations to...
There has never been a better time to be a small business looking to market itself. Traditionally, one of the biggest struggles for small businesses has been running cost effective advertising campaigns. Having the budget and expertise to create a high quality logo, develop effective ad copy, identify the proper advertising channels, etc. has been out of reach for most small businesses. The result was that small businesses either opted out of advertising altogether, which caused them to miss the opportunity to market to a large target market, or they wasted money running ad campaigns that were ineffective.
The advent of crowdsourcing is changing the face of advertising for small businesses. Businesses owners now have the ability to tap into a huge talent pool that has the time and expertise to help them create and manage sophisticated and profitable advertising campaigns.
It’s a blogosphere out there. And in trying to absorb all the talking-head commentary about the use of Facebook and Twitter in fomenting and organizing current Middle Eastern upheavals, at least Maureen Dowd’s column in The New York Times got something right:
We see instantaneous digital communication as a weapon against oppression and, in the hands of tyrants who tap into its power, as a weapon for oppression. 
A weapon. Wonder about “crowd-sourcing a revolution” is not only old tape, it turns the mechanism into the social and political solution. We have identified it as the means, the method of bringing disenfranchised or angry people together.
David Alberts, who left the company Grey London in 2008 to launch the social collaboration company "What On Earth Is Going On?" will take up the role of chief creative officer at MoFilm...
Crowdfunding is such a pervasive concept that today more than 175 crowdfunding sites exist online. Seemingly, a new crowdfunding site pops up every other day. So it may be surprising to learn that none of them allow entrepreneurs to raise money in exchange for equity in their business. That's because regulatory organizations like the SEC ban it.
Recent cases of Initial Public Offering’s (IPO’s) of Micro Financial Institutions (MFI’s) have rewarded investors at the expense of borrowers. Post IPO, interest rates have been driven to exorbitant levels thereby compromising the mission of MFI’s to engage in financial lending to smaller borrowers that have a stated social aim of helping to alleviate poverty being compromised. Is the concept of an IPO for an MFI irreparably damaging to the interests of borrowers and does crowdfunding offer an alternative approach that could allow MFIs to get larger and at the same time protect their clients from high interest rates exposure?
Blur Group has taken the concept of an integrated agency network to a new dimension: building the world’s largest Creative Services Exchange. This exchange allows marketing decision makers to buy...
Expert Planet helps companies create scalable, branded programs focused on increasing customer lifetime value.
If you were given the opportunity to save a life, would you? Can social media be used to save lives? A group at Stanford University hopes the answer to both questions is yes. Stanford’s Haas Center for Public Service has partnered with OpenIDEO, an open innovation platform dedicated to the generation of solutions to social issues (and an initiative of the world-renowned design company IDEO) to save thousands of lives. And we need your help.
Spreadshirt is the worldwide creative platform for personalized apparel. Nearly 300 employees work to help bring imagination onto shirts - from the programming of the platform to marketing and...
Crowdser outsources projects to the global crowd, which has infinitely more competence than the local labor market and gets work done without any overhead costs.
In this paper, the researchers found that investors are influenced by the success or failure of related projects and use the actions of other investors as a source of information in their funding...
If you don't have the funds but you have the idea, you can still make a business out of it by doing the following: Raise Money From Your Neighbors Get Your Product Produced on the Cheap...
The stock market-crash of 1929 and the Great Depression that followed really messed it up for crowdfunding, imposing restrictions that 82 years later would make it really difficult to use the social network for raising money for start-ups. So, we are now all connected via social networks – we like the idea of funding our favorite causes and we are happy to freely donate some of our money without an expected return – we also feel good about helping to fund a small business entrepreneur buy a tractor and retire the mules, all we expect is a reasonable rate of interest. We see another good business idea and for a small investment we get a cut of the revenue generated. But, why can’t we invest in a start-up venture and get a piece of the action!
In April of this year the Brazilian market witnessed the first merger of crowdfunding platforms. Multidão, which was launched that same day, and Catarse have joined together to form the group Comum: a nonprofit organization aiming to stimulate crowdfunding in all its possibilities, from an open network to building an ecosystem to create value based on collaboration. Currently, the two sites coexist, and share similar focuses yet soon they will have their own directions.
BRINGING YOU CROWDSOURCING NEWS FROM AROUND THE WORLD
Q&A is massive, far bigger than many realize! Four of the top Q&A sites are in comScore’s Top 100 web properties, generating a staggering 15 billion page views between them. I wanted to know what the future had in store for Q&A, and why predictions were being made that the emerging winners from this space will soon rival Google for next generation search. Indeed, with Google’s February 2010 acquisition of the social-networking start-up Aardvark, which allows users to “tap the knowledge of people in your network” along with Facebook’s launching of its Question functionality, it’s clear that this is seen as big game. I recently interviewed Shawn Schwegman, Chief Marketing Officer of ChaCha to find out why Q&A is so big, and to learn where it is headed.
The battle for brands, the future of social commerce will be fought more on Main Street than Madison Avenue — and now, in a virtual army.
Collective decision making is when lots of people voluntarily get together and decide upon something with binding results on the community at large. The classic example is voting and the...
WealthForge: where Social Media meets Investment Banking, taking steps beyond Facebook, LinkedIn, Twitter or other crowd funding sites to make business happen. WealthForge (WF) is creating a...
Artha Platform is a "country window" network dedicated to building relationships between the investor community, social entrepreneurs and capacity building intermediaries working on or in...
Mediacause.org is a platform that connects non-profits and NGO's to the resources and volunteers needed to grow their organization through online marketing. We work together with online...
Inspired by social media, this crowd-sourced design contest tapped into a growing business model where companies go directly to consumers for e.g. content, or ideas. Three candidates were elected...
Research enables companies to get the information they need to make intelligent decisions without breaking the bank. It is most fascinating that in the fast-moving world of video today, companies...
Business2community is an open community where professionals and businesses can connect with one another and the consumers of their products and services.
NetProspex helps B2B companies discover and connect with millions of targeted sales prospects. Find verified contact information, including email, phone, and social media. Crowd-sourced contacts...
Crowdsourcing involves a sacrifice of confidentiality. Competitors and onlookers can see what you're up to and beat you to market. You're much better off keeping your plans under wraps...
Unbound is a new way of bringing authors and readers together.
BuskerLabel is a crowdfunding platform to finance and distribute free music under Creative Commons.They allow an early access on unreleased albums.
WhichLance? is a comparison site and B2B empowerment portal focused on providing information, reviews and debate surrounding the full gambit of websites serving the freelancing, offshoring,...
Sururu na Roda, a samba group from Rio de Janeiro, will release the first Brazilian album produced entirely through crowdfunding! The campaign was developed over 90 days on the Movere.me platform. "It’s the first Brazilian CD produced through crowdfunding and our second successful project on Movere.me", said Vanesa Oliveira, a partner of the company, which launched in March of this year. "It brings confidence to the Brazilian crowdfunding market".
It’s important to realize that Crowdsourcing is a technique. Used correctly, it is a very valuable technique which can give a different perspective on many issues which will enrich an offering....
Just nine months after the first crowd convention in San Francisco, a second event took place June 15 for the first time on European soil. Organized by Clickworker, 150 guests gathered for a day to hear 24 speakers and to discuss the market opportunities for crowdsourcing projects in Germany.
You can only get quality work through paying top dollar through a consultant. I don’t subscribe to this. While there are always good sound business reasons for hiring a consultant they are not...
Lego has opened the business so much that it truly can grasp all the inputs from the community.
I’ve responded numerous times to the accusation/belief that crowdsourcing is somehow bastardizing creativity and putting professional creatives out of work so I wanted to share my thoughts in this blog post. First we have to acknowledge and understand there are many different types of crowdsourcing, so many that the term is being taxed and we might need to add to the nomenclature—maybe we can crowdsource a new name!
eClerx provides Knowledge Process Outsourcing (KPO) and Business Process Outsourcing (BPO) services to global companies from their deployment centers in India. Their teams provide the level of...
Lotsa Helping Hands is a free, private, web-based communities for organizing friends, family, and colleagues – your ‘circles of community’ – during times of need. Families in crisis are often...
Poptent, a crowdsourced video production company for Fortune 500 brands and agencies, will launch on July 30 its first campaign for a Brazilian brand. For now, the name of the company is a secret. “I can say that is a great brand. But I can not reveal the name yet”, said John deTar, Poptent co-managing director in Brazil. I talked to him just a few hours after Poptent announced the opening of a new office in Sao Paulo.
SoLoCo deploys a mix of marketing, social media and crowdfunding techniques to raise client profile, engage new and existing customers and raise finance. Their aim is to help you grow your...
A woman might not have access to revolutionaries within her circle of family and friends, but if she has access to the Internet, she can learn that she is not the only woman who feels anger and...
The benefits of crowdsourcing includes: • The crowdsourcer taps a talent outside its organisation for out-of-the-box thinking. • Problems can be explored quickly at low cost and with input...
Innovation is no guarantee for profit. But it motivates people inside and outside the company. It generates buzz and comments and improves the business image, said Busarello. “See the iPad's case, for example. Tecnisa was the first Brazilian company to adopt it as a marketing tool. One iPad for each salesperson. We didn't earn money with this action, but it generated satisfaction for the team”.
Microsoft is essentially trying to transform ordinary users into marketers for the Big-Cos. If successful, this could very well lead into an era of crowd sourced advertising.
Epic Change is a nonprofit social enterprise that helps hopeful people in need share their "epic" stories in innovative ways to generate the income they need to fund "change"...
They find that the extrinsic motivational categories (immediate payoffs, delayed payoffs, social motivation) have a strong effect on the time spent on the platform. For many workers, however,...
Startup Greece is an information, networking and collaboration space, aimed at creating a new generation of entrepreneurs in Greece. They bring together existing and aspiring entrepreneurs,...
Zimride is the leading rideshare service that helps organizations establish easy to use, private, social networks for ridesharing. Their approach leverages social trust and hands-on marketing...
Companies that launch listening and digital engagement initiatives are rewarded with improved customer satisfaction scores, loyalty and brand metrics, according to a Dell-commissioned research...
Logolance helps great companies complete logo design projects with award-winning independent logo designers. They help you find the right designer, make it easy to manage your project, and ensure...
This infographic provides a comprehensive overview of the early beginnings of Netflix and of how it has destroyed blockbuster.
![The Making of Netflix [Infographics]](/images/resized//document_5508_120x90_crop.jpg?1322723948)
Crowd Interactive is an American web design and development company that happens to work in Colima, Mexico. Crowd Interactive is a Ruby and Rails consultancy firm powered by a team of...
Last month Forbes named salesforce.com as the “World’s Most Innovative Company”. It would be an underwhelming expression to describe this as simply impressive. With an enterprise value of $20.7B and valuation of the last five-year metrics of an average of 39.5% revenue growth and 78.7% net income growth, salesforce.com tops Amazon at number two with comparative metrics of $92.7B, 32% and 37.6% respectively. So how is it that salesforce.com can top companies like Apple, standing at number five, whose 
innovations have fundamentally changed the paradigm regarding the way we buy and listen to music, watch movies and interact with our friends, colleagues and contacts within our social networks?
The answer lies in the fact that while Apple has transformed aspects of our day-to-day lives, salesforce.com has transformed the way we do business, being instrumental in moving firms to the Cloud and for fundamentally changing the way we buy and run our systems and infrastructure.
What’s even more remarkable however is the fact that both salesforce.com and Amazon didn’t initially target large customers. They established a solid base of customers by winning over high numbers of small customers and, once their base was consolidated, they moved into the large enterprise space.
TV. Radio. Social media. Brand activation. Direct marketing. Loyalty marketing. Online. Mobile. Guerilla. Cloud AdAgents do all that, from concept through execution. Yes, it’s a fairly grand claim....
The discrete landing of PopTent in Brazil last month was an indication of a long-term strategy to conquer the large South American market. From the clear and simple room located at the elegant area of Jardins, Sao Paulo, the two co-managing directors of PopTent Brazil, John deTar and Peter Lau, are planning investments in the region of $ 1 million over the next six months. A considerable amount for a company specializing in crowdsourced video production company, even for one whose client list boasts a string of Fortune 500 brands and top agencies. Poptent specialize in producing commercials and other video assets through a social network of more than 35,000 videographers in over 120 countries.
The decision to set-up shop in Brazil was a made in 2010, over a bottle of beer, during a meeting of Poptent’s board and has been almost one year in the planning. It’s not that Poptent takes big decisions lightly, in fact, the beer memorialized the fact that Poptent had enjoyed success with one of it’s large clients, Anheuser-Busch InBev, the leading global brewer well known for its popular American brand, Budweiser. After the huge success of the Dude campaign in United States, they decided to test the model in Brazil, where AB InBev owns the brand Skol, the leading beer in the Brazilian market and the world's third-best selling brand. This was the force behind the creation of Poptent Brazil.
According to Yannig Roth, the most disruptive models of crowdsourcing are those organized around social product development like Local Motors, Quirky or others like Ahhha. "You can’t make...
As brands participate in social communities - asking and answering questions, engaging customers, and sharing content - numerous opportunities arise to involve the community with content...
This is the second part of my three-part series exploring some of the aspects entrepreneurs need to consider when designing a crowdfunding platform. The context for my posts has been a close look at the French crowdfunding market place and in-depth interviews with ten owners of French crowdfunding platforms. In my first post I presented a few factors that I felt made it more difficult for French crowdfunding platforms to achieve the same levels of explosive growth that are being experienced by crowdfunding platforms in the US. In this article I take a closer look at the different models that are being tested in the French market. I conducted interviews with ten owners of French crowdfunding platforms. Specifically, I spoke with: Smiti Arbia of carnetdemode.com, Nicolas Bailly of touscoprod, Alexandre Boucherot of Ulule, Hortense Garand of babeldoor.com, Michael Goldman of MyMajorCompany, Nicolas Guillaume of Friendsclear, Angel Ramos of revenonsalamusique.com, Vincent Ricordeau of KissKissBankBank, and Yannick Robert of Mywittygames.com.
At first glance, looking through the initiatives listed on the different crowdfunding websites, it’s easy to draw the conclusion that all crowdfunding ventures are the same; projects, causes or entrepreneurial ventures that are looking for funding. However, upon closer look, a number of characteristics that uniquely identify the different types of crowdfunding initiatives become apparent. Setting aside the different areas of focus for their mission (such as initiatives related to: music, movies, shows, fashion, books, journalism, horse racing, etc.), there is a recognizable set of goals that people raising capital through crowdfunding platforms are trying to achieve.
Detroit SOUP organizers call the gathering "a democratic experiment in micro-funding," but it’s much more than that: It’s an example of the power of co-creativity, and it represents the...
A worldwide survey developed by blur Group showed that nearly half of entrepreneurs and start-ups are developing ‘knowledge-as-a-service’ (KaaS) business models and crowdsourcing is a popular method to jump-start projects.
The study had reviewed the 1,546 members that had particpated on the Innovatrs Exchange www.innovatrs.com , an innovation platform where corporations worldwide can discover, partner with or invest in innovative startups and entrepreneurs.
Crowdsourcing.org interviewed Philip Letts, the founder and CEO of blur Group, a London based international crowdsourced creative group with 11,784 creatives all over the world delivering relevant design, marketing, advertising, media and ideation services. Its main clients are CNN, Financial Times, GE Healthcare and Ralph Lauren.
The following success stories provide further evidence that crowdfunding is more than a fad, and provides enterprise marketers and sales executives with invaluable intelligence on startups: 1....
The Enterprise Council on Small Business (ECSB) believes the trend of crowdfunding is relevant for three major reasons: 1. The online and collaborative nature of crowdfunding makes it more...
The Canadian crowd engagement platform Ideavibes, has announced this weekend the launch of its Latin America operation. Ideavibes has jointed with Expansion Bridge Mexico, a company specialized in hiring talent in Mexico, to support its entrance into the region. The first result of this agreement can be see in its new website for Spanish speakers, whose url is a Spanish translation for ideas vibe: ideas que vibran.
According to the company, Expansion Bridge will focus on capacity building in the area of engagement and open innovation for governments and corporations throughout Mexico and Latin America. “We have seen an increasing demand in Latin America from both companies and governments, looking for an engagement platform that focuses on innovation and engagement and is tightly integrated with popular social media tools such as Twitter and Facebook”, said Paul Dombowsky, Founder and CEO of Ideavibes. “Ideavibes is well positioned for growth in Latin America through this strong partner that understands the market and how best to capitalize on this growth.”
The National Confederation of Industry of Brazil (Confederação Nacional da Indústria - CNI) reaffirmed the commitment of the private sector to invest in technological development and to recognize that innovation is a consumer demand and the imposition of a market. This position is expressed in the document Commitment to Innovation, released during the recent Brazilian Congress of Innovation Industry earlier this month.
In the document, CNI boil down the items that are considered strategic to the advancement of innovation in the country. Among the actions, it highlights the country's need to enroll a greater number of people in vocational and technical courses in engineering and also to create effective programs and sectoral innovation structuring projects supporting research and development.
To explore this issue, I interviewed Hans van Hellemondt, founder of Battle of Concepts Brazil, an organization that has been working with several global brands all of which have a presence in Brazil including names such as Whirlpool, Philips, Vopak and Akzo Nobel. Battle of Concepts is a tool, among many other things, that connects industry and students with a common objective: to develop open innovation. Being an easy to use platform, it is freely available to any college student or young professional below the age of 30 that hold university degrees.
In this third and final part of my three-part series exploring some of the aspects entrepreneurs need to consider when designing a crowdfunding platform, I explore the eight essentials of crowdfunding. The context for my posts has been a close look at the French crowdfunding market place and in-depth interviews with ten owners of French crowdfunding platforms. In my first post, I presented a few factors that I felt made it more difficult for French crowdfunding platforms to achieve the same levels of explosive growth that are being experienced by crowdfunding platforms in the US such as IndieGoGo, Kickstarter and RocketHub. In the second post, I took a closer look at the different models that are being tested in the French market.
I learned a lot from my interviews with the founders of 10 French crowdfunding platforms. While many of the opinions were quite diverse there was also clear convergence on a common theme: they all held a passion for crowdfunding and a shared belief in its potential. For those of you that have also caught the crowdfunding bug, for this third post I have shared a list of “crowdfunding essentials”, gleaned from the experts that should help you pursue your crowdfunding goals. Thanks again to all the interviewees (in alphabetical order): Smiti Arbia from carnetdemode.com, Nicolas Bailly de touscoprod, Alexandre Boucherot d’Ulule, Hortense Garand from babeldoor.com, Michael Goldman from MyMajorCompany, Nicolas Guillaume from Friendsclear, Angel Ramos de revenonsalamusique.com, Vincent Ricordeau from KissKissBankBank, and Yannick Robert from Mywittygames.com.
CrowdPark is a social forecasting game based on the principle of an underlying electronic prediction market. Ingo Hinterding, co-founder of CrowdPark They just recently went open beta with their...
A small gathering congregated in São Paulo this weekend, ahead of the first International Conference on Crowdsourcing, being hosted tomorrow at the offices of one of Brazil’s largest telcos, Vivo. Having not long returned from Europe, presenting at CrowdConvention in Berlin in June, Europe’s first ever Crowdsourcing event [link], the privilege once more be part of a small quorum of crowdsourcing evangelists sharing their insights and experience to another group of inquisitive on-lookers and practitioners alike, this time south of the equator, is one that is not overlooked.
Under the enthusiastic and tenacious leadership of Marina Miranda, Managing Director of mutopo, Latin America the event is sure to be a success. Based out of mutopo’s São Paulo Office, Miranda has secured contributions from enterprise sponsors Telefônica, vivo, Microsoft BizSpark, Tecnisa and Boa Vista and raised ticket sales of ~300, great for a first event in a new market. Miranda has also been able to secure a notable cast of speakers representing both local companies and the international market.
mutopo’s core business is social production with a mission to help organizations think through crowdsourcing applications and to support the implementation of initiatives often involving the introduction of other crowdsourcing tool providers to help
Brazil, having experienced a huge uptake over the last twelve months both in the use of crowdsourcing and crowdfunding and in terms of the number of new platforms launched, was ready and primed for its first event. The last twelve months have seen an increased adoption of crowdsourcing as a model to support open innovation, as a model for the production of creative works and for solutions requiring the crowd to collect and organize information.
Rod Stewart poster competition: “The selected artwork will be produced as a limited edition poster and displayed physically and digitally at Caesars Palace in Las Vegas and will be featured on...
Last year LG Electronics, the world's second-largest manufacturer of television sets and one of the world’s largest electronic conglomerates, known for its use of top Korean music and film stars and its stunning TV spots, launched its first open communication forum called the Life's Good lab. Its aim was to intensify the interaction between the company and their consumers in Brazil and Latin America as a whole and to also infuse the company with fresh ideas. The initiative was a success building a community of over 118,000 fans on its Facebook Page who generated more than 15,000 ideas. This initial success provided the backdrop for LG Electronics to explore further ways of using crowdsourcing and social media to engage its audience. This year, LGE have chosen to use their social media outreach to promote Korean culture by using their Facebook fan Page to launch a video contest
LG has been using Facebook as a platform to connect with its audience while, at the same time, collect new ideas. The next step, according to the company, is to keep in touch with the fans of LG and to create a place where they can express and post not only their ideas but expressions about the brand.
To explain better what this strategy means for the company I talked to Paulo Santamaria, responsible for Regional Digital Marketing at LG. Santamaria said that the objective of the strategy is to revitalize the LG brand and to improve customer preference. He wishes to emphasize LG’s brand image as young, passionate and energetic. “Our target demographic are the younger generation, fans of good music, the generation that is really attached to technology, growing up in the new social media culture”.
Social media is changing more than the way we market and communicate… It’s changing the way we raise capital.
Shelly Palmer said: “FilmFunds posits a new form of social marketing that occurs before a project is made. It offers a barometer and helps move content through the pipeline by creating an...
Crowdsourcing is becoming an integral part of how enterprises conduct their research, product development, execution and marketing. Over the past twenty years most companies have had at least one eye on making their processes more efficient.
We shouldn't get so caught up in the buzz around crowdsourcing that we overlook how to talk about it as a process that needs refining. So how do we go about making crowdsourcing more efficient, more productive or just plain better?
There is a way to do this – more than one way, no doubt.
First, we need to think of the parameters.
The cost-to-market decreases when consumers are involved. Throughout the process they become advocates for the brand and product. A co-launch benefits of this advocacy when releasing the product...
Monday, September 26 is going to be a big day for us at Crowdsourcing.org and, of course, for all our daily visitors. As we approach the first anniversary of the launch of the site – we launched at CrowdConf2010 on October 4 last year – looking back over the year we have acheived a lot and had a great first year, establishing a great following and earning the respect of many people we admire and many we don't yet know.
I’ve been a little quiet on the blogging front, but it hasn’t been because I took the summer off! Apart from my relocation from Dallas back to L.A. (how pleased am I about that!), trips to give presentations at various crowdsourcing conferences in Europe and a trip to São Paulo in August to present at the first Latin American conference on Crowdsourcing, we have been really busy working on a number of important initiatives.
Tomorrow mid-morning Pacific Time, all being well, we have an exciting new site to unveil. We have given the site a massive overhaul and we hope everyone likes it – we think you will! Over the next few weeks we will be introducing a range of additional features including live chat, featured videos and great new whiz-bang technology for a whole bunch of user-friendly options such as social sign-up, log-in, share and comments, etc.
Another exciting initiative we are also launching tomorrow is the first comprehensive industry survey that will allow us, and others that get access to the data, to answer many of the questions we have all been dying to address – questions such as how big is the industry, how fast is it growing, how much work is being performed, what’s its nature and what money is being spent.
There is a solution to the nation’s poor growth and anemic state of job creation. However, it requires updating Security and Exchange Commission (SEC) regulations regarding general solicitation and accreditation so average Americans can choose to invest in local small businesses. It is called Crowdfund Investing (CFI) — a common sense idea that has attracted the interest and support of President Barack Obama. Republican House member Patrick McHenry (NC) recently introduced H.R. 2930, the Entrepreneur Access to Capital Act, legislation that aligns with the general framework supported by the President. So here we have a “common ground” idea where both sides of the political aisle agree on many key details. There is no excuse to move slowly with crowdfund investing as it will help thousands of small businesses and add fuel to our gasping economy.
Nascent entrepreneurs and growth-oriented firms continue to have a difficult time finding capital to expand, innovate and grow. Of course, our nation has counted on the job-creating prowess of small businesses to lead us out of difficult economic periods. This time around, unfortunately, the uncertainties have become too great. New start-ups, which have fueled job creation after previous recessions, have not taken root at the same pace as in the past. Weak demand, tight capital and credit markets, and policy uncertainties continue to erode confidence. The CFI solution is one leg of the stool that will help entrepreneurs identify new sources of capital, thus providing optimism and much needed resources for investment and growth.
Gamification is quite the hot topic in marketing of late, with a handful of organizations seeking out unique ways to incorporate such angles into their marketing strategy.
From Garmz to Levi’s Campaigns to HSN’s partnership with Quirky, the evolution of crowdsourcing has been an amazing thing to watch. But most fashion social media historians know that...
Since inception, NetProspex has doubled the size of its user-generated contact database every year, and expects to continue this growth momentum well into the future. This rapid growth is driven by...
Systems management software and support is a huge market, but few if any legacy vendors have products and knowledge that easily translate into webscale environments. Facebook could stand to make...
There is, however, evidence that outside factors can impact results of these markets. Some data suggests employees may be overly optimistic regarding company performance tending to artificially...
Some manufacturers are learning how to effectively involve their customers and end users in product development efforts, a move that sometimes leads to game-changing products and services that meet...
Today, crowdsourcing has the most impact for B2B companies when it’s used for generating innovative ideas. The crowd (or customers in the B2B space) intimately use a company’s product or service...
No matter whether you decide to address to a specific audience, an existing community or build your own creative “army”, crowdsourcing can deepen brand-consumer engagement, giving the consumers a...
HYVE merges expertise in co-creation, crowdsourcing and open innovation to provide a unique offer for companies which want to integrate consumers throughout all stages of the innovation process....
For many people Internet Eyes seems invasive, Orwellian, and just plain creepy. However, most online privacy issues are more subtle. Geotagging is a prime example. 2011 is set to be a...
Obtaining the right source of finance at the right price is one of the biggest challenges faced by entrepreneurs. Currently, a wide variety of funding options are available to expand or start their business initiative. One out-of-the-box funding solution that has emerged in the recent years is the phenomenon of ‘crowdfunding’.
For centuries, family and friends have been one of the most common sources of early-stage seed capital. Crowdfunding is the natural extension of this model, enabling fundraisers to connect through social networks with a larger, online network of friends, colleagues and other people that are simply just into their idea and want to help them.
Courtesy of social media and crowdfunding websites, everyone from start-up entrepreneurs to the champions of social causes are now able to build interconnected networks more easily and more effectively than ever before. By leveraging their own personal networks to spread the word about the project to potential contributors through word of mouth, email, Facebook, Twitter and other social media platforms, they can tap into existing communities of potential contributors, to launch and promote their campaigns.
National Basketball Association site "NBA.com", is the hub as a comprehensive online tool to consolidate its fan base. With links to each team website where they are promoting and...
In just over a week from now, approximately six hundred people will be on their way to Mission Bay, San Francisco to attend CrowdConf2011. Amongst the hundreds of attendees will be a formidable line up of speakers, representing many of the crowdsourcing industry's best known companies, business executives and thought leaders.
Last year's inaugural event was memorialized for the team behind Crowdsourcing.org as both the first significant event dedicated to the subject of crowdsourcing as well as the day we launched the site. Following last year’s success, CrowdConf2011 has been meticulously orchestrated to provide a platform for many of the leading figures within the crowdsourcing movement and to provide the broadest possible coverage of the application of crowdsourcing within social and commercial enterprises as well as the public sector.
MegaPath operates one of the largest end-to-end communications networks in the country providing both commercial and wholesale services. The company provides a full range of data, voice, and...
Washington needs to think of new ways to unlock capital for businesses, while still protecting investors from bad investments.Technologies that enable crowd-funding will also enable fraud...
Thierry Happe, president and cofounder of the Netexplorateur Observatory, describes the following trends: 1. CrowdMash or Web 2.0 is the interconnection of people in groups not well defined,...
The panelists included Andrew McLaughlin, director of Civic Commons, former director of global public policy for Google and former deputy chief tech officer for the White House; Carole Post,...
Crowdsourcing contests can work for companies but you need to know why you’re doing it. Using crowdsourcing contest sites to get design work done can be very useful as long as you know what...
The Portland Impact sessions were organized by Graeme Byrd, President of Net Impact Portland and Business Development & Collaboration Manager at FMYI; Meg Busse, Strategy + Community...
CrowdConf2011 (November 1-2, 2011) was bigger and broader than CrowdConf2010. The main focus continued to be on crowdsourced labor, but these models are also emerging in e-government, consumer...
This Monday’s coffee break is around the value of Crowdsourcing! The McKinsey Study showed that on average crowdsourced products are 20% more successful in the marketplace. Pretty compelling in...
A bit over three years ago, a few of my friends asked me to help with a startup idea they were contemplating. The thing wasn’t really about crowdsourcing; to be honest, I don’t quite remember exactly what it was. In any case, while pondering launching this business venture, we realized that there’s a problem in the world that’s partly created by the web.
The problem is the fragmentation of interests and related information. While there’s more information than ever, peoples’ interests are fragmenting as they become aware of different alternatives as a result of that information. Nowadays it’s easy to scratch a surface, but it’s not easy to take a deep dive. Smaller interest groups especially are not well served. Yet the interest groups are fragmenting. In essence it’s about the masses transforming into many individual long tails, a phenomenon enabled by the internet.
The companies were chosen by popular vote of subject matter experts in the CRM space, with judges applying a scoring algorithm to the totals. If it sounds as though making the selections was a...
Garrick Schmitt concludes: "For agencies, crowdsourcing forces us to re-examine how great work gets produced and where the best talent resides … For marketers, crowdsourcing creative...
Brazil is in the midst of an economic boom, byproducts of which include falling unemployment rates, less people below the poverty line, improved welfare packages and empowered consumers. As more money circulates, the country's economic situation continues to improve — and this the upward trend looks set to continue.
With an economic backdrop that has raised confidence levels, an opportunity prevails for those companies that are ready and willing to innovate and push the boundaries of creative design to new levels. Having survived the brutal economic conditions of recent times, there is a new sense of optimism among Brazilian companies for the first time since 2008 as they face their foreign competitors.
One of the advantages purported by the forgers of the new crowdsourcing economy is the cost advantage provided by greater levels of savings through labor arbitrage. Digital workers are becoming increasingly connected, stocking the armory that drives this new global workforce. The crowdsourcing model provides cost savings tied to manpower, research and development for foreign companies — among many other benefits — but here in Brazil, where the economy is booming, the scenario is slightly different. Concern for cost reduction exists, obviously, but Brazilian companies that incorporate crowdsourcing practices in their business model do so largely because those practices project a higher value throughout the company's business model, connecting all the market players in an integrated manner beneficial to the company.
According to Lee Barken, a San Diego CPA, "With startup companies struggling to raise funds and the capital markets still reeling from the banking crisis of 2008, the advent of crowd funding...
Around the edges of these intelligent face-spotting networks,analog countermeasures such as hoodies,hats and burkhas have been deployed for as long as people have been concerned about their...
Here's 5 Real World Examples of Collective Intelligence; Google , Google + , Open Source Projects , BRAIN (Behaviorally Robust Aggregation of Information in Networks) , KuiSchi (Knowledge...
With crowdfunding becoming an ever more popular way to raise start up costs for businesses and projects all over the world, Crowdsourcing.org decided to take a look at ten cases where crowdfunding has been put to a benevolent use.
The rise in the number of people online — not just in the developed world, but in poorer countries too — is transforming the world into a truly “global village.” As a result, those who have internet access have more opportunities than ever. Perhaps the most fitting example to kick off our look at philanthropic instances of crowdfunding is AHumanRight.org, a non-government organization whose mission is to ensure “global access to information as a human right.” The charitable group employed the crowdfunding method in an attempt to buy the high capacity communications satellite Terrestar 1 from its bankrupt owners. AHumanRight.org planned to provide internet access to some of the poorest people on the planet, free of charge.
Anyone can build a loosely affiliated, unstructured crowd -- a mob. The key to successfully employing a crowdsourcing model in a b2b/professional services type space is to advance beyond the realm...
FanIQ transforms the online sports experience by amassing conversations from passionate sports enthusiasts into one global community. Fans prove their sports knowledge, broadcast their opinions on...
Users were outraged by the introduction of Promoted content on Twitter last year. Advertisers can pay to have their accounts, tweets or trends ‘promoted’ so they’ll crop up at the top of...
MentorMob, which launched publicly on November 1, 2011, is a collaborative education platform. Driven by crowd aggregation of internet content, its user-submitted ‘learning playlists’ are capable of teaching web surfers about virtually any subject, from photography and graphic design to science and history. The service features a collaborative editing element inspired by the likes of Wikipedia and similar services. Crowdsourcing.org spoke with Kristin Demidovich, head of marketing at MentorMob, to learn more about the site.
Since launching its Facebook page four months ago, Citibank India has interacted with clients and prospects on the social network, giving them a voice in business decisions. It now has 230,00...
Using its Facebook VIP app, Unilever is asking consumers to select who, if any at all, they think could best represent the brand’s message that “getting dirty can be fun”, from a list of 10...
NESTA is currently undertaking a large scale research project looking at new sources of finance aiming to create a more diverse market in finance provision and fund those ventures that would...
With Twitter, you can use crowdsourcing for anything from advice on personal problems to restaurant recommendations. Some companies use crowdsourcing for market research. Charity and campaigning...
Researchers initiate a systematic study to help distinguish a special group of online users, called hidden paid posters, or termed "Internet water army" in China, from the legitimate...
Detection of paid posters behind social events is an interesting research topic and deserves further investigation. In this paper, researchers disclose the organizational structure of paid...
TechMoola.com is a technology-focused, crowdfunding service for startup companies that enables inventors to raise project funding up to $1,000,000 and build a support base through an online forum....
CrowdEngineering mobile app works with Crowd4Self - the solution for easy and effective crowdsourcing for everybody. It is specifically tuned to meet the needs of the Crowdsourcing workforce. It...
At a time when many young entrepreneurs in New York are getting financing for socially responsible startups through crowdsourced-funding websites like Kickstarter, some are turning to another...
Martin Warnes,managing director of reed.co.uk, commented:"We've been increasingly involved in supporting and promoting short film during the last couple of years with our own annual...
StockTwits, meanwhile, is doing its part to bridge these two worlds -- Wall Street and anti Wall Street -- as well. Lindzon says his firm is currently working with several companies to make it...
Kred pays (dearly, apparently) for unique access to Twitters full “fire hose” of tweets, synthesizing them to sort influencers by communities of interests, as opposed to Klout’s topical “+K”...
While some fund managers are already trying to leverage social media resources such as Twitter to find algorithmic trading opportunities, for most investors, crowdsourcing works best as a starting...
One of the remarkable aspects of Crowdsourcing & Open Innovation is the ability to tackle big challenges. Like many endeavors that ultimately disrupt a market or create a brand new user...
Founder and Chief Listening Officer at Influence Agents, Matt Hodkinson, talks about 2 recent arrivals to the social media scene (Opinionaided and Favo.rs), which could just make your...
Matt Hodkinson talks about 2 recent arrivals to the social media scene, which could just make your co-creation and crowdsourcing job a lot easier. Listen to your market, create better products, and...
“Conversations are increasingly public across social media, meaning that expressions of need about specific products and services are also now public,” he said. “We believe that commerce in general...
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.
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