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Search results for: social marketing

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Mass Relevance gets $2M for social marketing
document Crowdfunding, Distributed Knowledge

“These movements are interoperable, like gears, where networks and crowdsourcing produce real-time content, which drives the need for curation & display.” CEO Sam Decker isn’t the first to...

Jayne AnnDec 30, 2011 02:47 am GMT3996 views
120
Mass Relevance gets $2M for social marketing
The Next Phase of Social Marketing
document Distributed Knowledge

Four ways that brands drive value in social marketing: 1. Real-time Insights 2. Crowdsourced Ideation 3. Peer-to-Peer Influence 4. Offline Advocacy

Pablo BracciniMay 03, 2012 04:37 am GMT3009 views
00
The Next Phase of Social Marketing
Non-Profits: A Guide to Online Social Marketing
article Crowdfunding

In this example, they are having a Vote Contest to engage their supporters, by crowdsourcing advice on what to focus their next fundraising campaign. By engaging the voices of supporters, their...

Jayne AnnJan 17, 2013 07:00 am GMT1287 views
00
Non-Profits: A Guide to Online Social Marketing
Why social tech's real value is inside the business
document Cloud Labor, Distributed Knowledge

Another area where social technology has proven value is in crowdsourcing, a technology often associated with social media and gathering content for use in blogs, videos, and podcasts. But those...

Sebastian BlancaDec 19, 2011 09:22 pm GMT1936 views
10
Why social tech's real value is inside the business
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
document Crowd Creativity, Distributed Knowledge

BIA/Kelsey's new study on American SMB goes on to say that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the...

Pablo BracciniSep 05, 2011 09:38 am GMT4689 views
00
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
Global Social Marketing to Grow 33.3% in 2012
blog Cloud Labor, Distributed Knowledge

According to Winterberry Group’s Outlook 2012, digital marketing spending will increase 17.4% to $ 40.6 billion in 2012, as compared to 2011. Different digital marketing segments will grow in...

Yulia KopysovaFeb 29, 2012 08:32 pm GMT2505 views
10
Global Social Marketing to Grow 33.3% in 2012
3 Benefits of Creative Crowdsourcing for Marketers
document Crowd Creativity

Here are three ways crowdsourcing can benefit your marketing strategy. *Engaging Content. Creative crowdsourcing is a powerful tool to add to your library of shareable content. Online WOM...

Tonya Van Dijk Mar 18, 2012 10:21 pm GMT5017 views
250
3 Benefits of Creative Crowdsourcing for Marketers
Corporate Social Media: #CSMNY Highlights Social Responsiveness
document Distributed Knowledge

As many panelists during the conference noted, sentiment can be hard to quantify, but the value of brand reputation definitely impacts the bottom line. Customer feedback led to a policy change and...

Jayne AnnJun 16, 2012 03:51 am GMT787 views
00
Corporate Social Media: #CSMNY Highlights Social Responsiveness
Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
document Crowd Creativity, Distributed Knowledge

The mission of Citizens Market is to empower consumers with tools to shop their values. They use the market power of consumers to build the business case for corporate social responsibility.

Archenette EvangelioDec 07, 2010 05:56 pm GMT4822 views
00
Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
Can Charity Marketing Really Sell Cars?
document Distributed Knowledge, Open Innovation

The launch of the 2012 Ford Focus is one such campaign. The “Start More Than a Car” campaign involves consumers from across the world, each with their own cause, a $400,000+ charity fund, and a...

Rebecca GutierrezMar 17, 2011 12:19 am GMT1619 views
00
Can Charity Marketing Really Sell Cars?
AHHHA Launches Today to Corner the “Social Ideation” Market
document Distributed Knowledge, Open Innovation

To define Crowe’s take on social ideation is to mix in one part individual idea creation, two parts crowdsourced curation and every once in a while shake well with corporation-fostered innovation....

Luis Enrique MoralesMar 28, 2011 12:41 pm GMT2531 views
10
AHHHA Launches Today to Corner the “Social Ideation” Market
How to Use Twitter for Crowdsourcing and Simple Market Research
document Distributed Knowledge, Open Innovation

Technology is a beautiful thing especially when it comes to gathering feedback. Online survey tools such as Zoomerang make it easy and affordable for small and medium-sized businesses and...

Luis Enrique MoralesApr 28, 2011 03:57 pm GMT5095 views
00
How to Use Twitter for Crowdsourcing and Simple Market Research
Crowdsourcing a new kind of social media marketing campaign
document Distributed Knowledge, Open Innovation

Social media marketing campaign, when properly executed can and should be something far more than these passive examples.

Fritz SchaeferMay 16, 2011 06:04 am GMT5304 views
10
Crowdsourcing a new kind of social media marketing campaign
Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department
document Crowd Creativity, Distributed Knowledge

The marketing and advertising industry has already been heavily influenced by social trends, turning traditional broadcast models on their head. The power of the crowd has been enabled by the...

Fritz SchaeferJul 26, 2011 01:01 pm GMT4141 views
11
Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department
Social Media and the Crowdsourcing: Applicability & Effectiveness So Far
document Distributed Knowledge, Open Innovation, Tools

The best thing about social media which turned it into an instant success is the fact that it has been powered by the people. It has something to offer to almost everyone. And, if you're...

Luis Enrique MoralesAug 10, 2011 09:16 pm GMT3913 views
10
Social Media and the Crowdsourcing: Applicability & Effectiveness So Far
Are Social Media and Crowdsourcing the Future of Creative Marketing?
blog Crowd Creativity

Granted, crowdsourcing initiatives easily lack focus. Often these opportunities are exploited by bored satirists who use it for their own aims, as in the case of the ‘remixed’ content all over...

Archenette EvangelioAug 24, 2011 12:35 am GMT4584 views
10
Are Social Media and Crowdsourcing the Future of Creative Marketing?
Sunrise uses social media and crowdsourcing to program daily show
document Crowd Creativity, Distributed Knowledge

This use of custom content creation is a great move for the highly competitive market as it allows the show to present content that the viewers are interested in, whilst also making them feel...

Benjamin FosselSep 03, 2011 04:40 am GMT2292 views
00
Sunrise uses social media and crowdsourcing to program daily show
Effective Open Innovation in Social Games
blog Crowd Creativity, Distributed Knowledge, Open Innovation

If you have interest in open innovation and engaging a community through games dynamics then this is a must read. Social games provide incentive, structure & the community necessary for...

Fred SkolerSep 23, 2011 03:55 pm GMT3823 views
10
Effective Open Innovation in Social Games
Six Social Behavior Tenets to Make or Break Your Social Marketing Strategy: Interview with Errol
document Crowd Creativity, Distributed Knowledge

To see the six social behavior tenets at play, look no further than the current two leaders – the private sale and the group buying industries. Group buying players, led by Groupon and...

Jason RobbinsOct 03, 2011 07:31 am GMT2202 views
00
Six Social Behavior Tenets to Make or Break Your Social Marketing Strategy: Interview with Errol
Kred Wants to Measure Your Social Influence, Too
document Distributed Knowledge, Open Innovation, Tools

Kred is the brainchild of PeopleBrowsr, and is gearing up for a a launch in early October. On the surface, Kred is not much different from Klout, as both measure aspects of your social media...

Tim SatterthwaiteOct 04, 2011 01:54 am GMT1764 views
00
Kred Wants to Measure Your Social Influence, Too
Where it's happening: Location based social networking
document Distributed Knowledge, Open Innovation, Tools

Mobile marketing is about more than scaled-down ads, location-tracking technology brings with it new possibilities for reaching customers. If you’re interested in capitalizing on this movement,...

Tim SatterthwaiteOct 06, 2011 01:43 pm GMT3475 views
10
Where it's happening: Location based social networking
Q3, 2011: The Benefits and Limits of a Social Media Fanbase
document Distributed Knowledge

They are the only major social media monitoring company to not just capture buzz, but actually read it. Their analysts can read, interpret and classify every customer comment, in any language from...

Harshida PatelOct 13, 2011 10:57 am GMT983 views
00
Q3, 2011: The Benefits and Limits of a Social Media Fanbase
Social Media and Crowdsourcing: Cons
document Distributed Knowledge, Open Innovation

Crowdsourcing done either through social media or any other medium is not as simple as it looks. It needs proper planning, strict targeting and a proper strategic implementation.

Adam FrazerOct 13, 2011 03:10 pm GMT5863 views
00
Social Media and Crowdsourcing: Cons
Fashion & Social Media: Power to the People or the Publisher?
document Crowd Creativity

By using social media tools, the fashion industry can uncover a goldmine of consumer inspiration and trend-testing. The ability to identify and capitalize on what's hot and catch rising...

Claire MackayOct 14, 2011 11:51 pm GMT1937 views
10
Fashion & Social Media: Power to the People or the Publisher?
The Right Way to Use Social Media to Extend Your Brand
document Distributed Knowledge, Open Innovation, Tools

As a freelancer, independent consultant or small business owner, you can use social media to elevate your brand to actually compete with the major players. Social media is truly the great...

Benjamin FosselOct 16, 2011 11:49 pm GMT4115 views
10
The Right Way to Use Social Media to Extend Your Brand
LinkedIn Passes Myspace to Become No. 2 U.S. Social Network
document Distributed Knowledge, Open Innovation, Tools

Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. With more than 120 million members worldwide, including executives from every Fortune...

Tim SatterthwaiteOct 26, 2011 07:42 am GMT2292 views
230
LinkedIn Passes Myspace to Become No. 2 U.S. Social Network
Crowdsource your Marketing: The Social Swarm
document Distributed Knowledge, Tools

This type of crowd based marketing will be a reality sooner or later. A plan like this would be easier to implement in small business, and it has been in many cases, but would be even more...

Tonya Van Dijk Nov 07, 2011 10:15 pm GMT1566 views
00
Crowdsource your Marketing: The Social Swarm
Harley-Davidson Leads Next Generation of Consumer-Led Marketing
document Distributed Knowledge, Open Innovation, Tools

Harley-Davidson is in the midst of transforming its business to be customer-led throughout the company, which includes marketing approaches such as the pioneering use of crowdsourcing.According...

Tim SatterthwaiteNov 08, 2011 12:01 am GMT2098 views
00
Harley-Davidson Leads Next Generation of Consumer-Led Marketing
The New Rules of Relationship Marketing
document Distributed Knowledge, Tools

Mari Smith’s marketing tips are: *Focus on building a quality community. *Generate quality content– this includes being excellent in curating content: each day, cherry-pick relevant,...

Benjamin FosselNov 12, 2011 07:53 am GMT4318 views
00
The New Rules of Relationship Marketing
Beyond Facebook: 5 Better Ways to Leverage Social Media
document Distributed Knowledge, Open Innovation

Here are some ways to get ahead of the social media curve: 1.Use Video-Twitter and Facebook may be the mainstream marketing platforms, but video is grossly underused. 2.Ask Questions-At its...

Pablo BracciniNov 16, 2011 06:58 am GMT1468 views
00
Beyond Facebook: 5 Better Ways to Leverage Social Media
Todaychats.com is poised to revolutionize social networking, but needs your help.
article Crowdfunding

This new website concept is close to completion. It still needs some adjustment and marketing and advertising. The concept is rewarding people for posting their unique experiences. Get more details...

Shane RodgersNov 19, 2011 06:44 pm GMT1301 views
60
Todaychats.com is poised to revolutionize social networking, but needs your help.
Crowdsourcing Project Announced To Find The Top 50 Mobile Marketing Services In The Booming New Industry
document Distributed Knowledge

"The crowdsourcing takes the form in anyone who has a demonstrative positive experience with a mobile marketing service and has mentioned it via social media mentions, a blog post or a youtube...

Jayne AnnNov 25, 2011 10:13 am GMT5756 views
01
Crowdsourcing Project Announced To Find The Top 50 Mobile Marketing Services In The Booming New Industry
The Rise of Social Forecasting: How Employees Help Management Make Better Decisions
document Distributed Knowledge

Social Forecasting is based on a simple concept, which combines the approach of crowdsourcing with an incentive mechanism for users to contribute their best knowledge. Crowdsourcing participants...

Claire MackayDec 22, 2011 02:54 am GMT1060 views
80
The Rise of Social Forecasting: How Employees Help Management Make Better Decisions
eHire Embraces 2012 with Ongoing Social Media Strategy
document Cloud Labor

While many recruiting companies will not be able to train their employees or integrate social media fast enough to be effective in 2012, eHire is already seeing success. According to Kate Clark,...

Samuel BennettJan 02, 2012 12:45 pm GMT2225 views
40
eHire Embraces 2012 with Ongoing Social Media Strategy
Tesco sales slump despite increase in social media activity
document Distributed Knowledge

The growth of online and mobile shopping has contributed to this slump in sales. Home delivery has been growing at double digits. Customers are using coupons, local shops and offers to get the...

Samuel BennettJan 13, 2012 10:46 pm GMT979 views
00
Tesco sales slump despite increase in social media activity
Social media trends in 2012
document Distributed Knowledge

"We will see the growing trends in which consumers expand their social media usage to more and across devices where they embrace the new social media experience as their primary source of...

Benjamin FosselJan 19, 2012 02:46 am GMT1335 views
10
Social media trends in 2012
Super Bowl XLVI Gets a Social Media Command Center
document Distributed Knowledge

“Social media is just how people interact now,” said Taulbee Jackson, CEO of Raidious, the digital marketing agency that the Super Bowl’s host committee tapped to manage the communications hub....

Fritz SchaeferJan 22, 2012 06:12 am GMT1075 views
00
Super Bowl XLVI Gets a Social Media Command Center
Social Media at the United Nations: Engagement, Crowdsourcing and Cause Marketing…in 6 Languages
document Tools

Last December, the UN launched a social media campaign to encourage people to get involved in the global human rights movement, inspired by the role played by tools such as Facebook and Twitter...

Pablo BracciniFeb 01, 2012 06:47 am GMT1081 views
00
Social Media at the United Nations: Engagement, Crowdsourcing and Cause Marketing…in 6 Languages
UK Social Media Marketing Continues To Grow
document Distributed Knowledge

The crowdsourcing PeoplePerHour.com polled more than 1,200 UK-based companies in their Small Business Survey 2012 and found that more than 90% of these companies currently use social media to...

Rebecca GutierrezFeb 11, 2012 05:30 am GMT1395 views
00
UK Social Media Marketing Continues To Grow
Companies Like Sony And Gap Are Failing At Social Media Because They Just Don't Get It
document Distributed Knowledge

Organizations feel the social era all around them, but fail to notice how significant a change it has produced. It has shown up in bits and pieces, via freemium models, crowdsourcing, online...

Jayne AnnFeb 26, 2012 09:49 am GMT1172 views
00
Companies Like Sony And Gap Are Failing At Social Media Because They Just Don't Get It
Digital Spring MENA Governments Must Speak the Language of Social Media
document Distributed Knowledge

Digital media users, especially in the social media realm, value variety in news sourcing, as well as transparency. This search for more crowd-sourced news is putting pressure on regional...

Marco TorquatiFeb 28, 2012 09:04 am GMT1480 views
00
Digital Spring MENA Governments Must Speak the Language of Social Media
Can Crowdsourcing Advertising Disrupt Madison Ave.?
Cloud Labor

Occassionally, we ask the people behind crowdsourcing platforms and other initiatives to share their stories with us. We posed the following questions to Mawuna R. Koutonin, founder of Goodbuzz, a social marketing platform launched earlier this year with the intention to change the way advertisers spend their money.

Read more

Crowdsourcing.orgMar 02, 2012 02:56 pm GMT4080 views
90
How iQmetrix beefed up its social media strategy
document Distributed Knowledge

According to Anne Weiler, VP-marketing at iQmetrix, coming up with new content every day was a task iQmetrix decided to entrust to internal crowdsourcing. Every morning, employees on the...

Jayne AnnMar 14, 2012 03:32 am GMT1226 views
00
How iQmetrix beefed up its social media strategy
Crowdsourcing for Destination Marketing- Make it Personal!
document Distributed Knowledge

Here are some recent examples on crowdsourcing for destination marketing: *Destination NSW recently launched the Global Youth Campaign, designed to get people talking online about all there...

Fiona MaresMar 16, 2012 03:08 am GMT7950 views
60
Crowdsourcing for Destination Marketing- Make it Personal!
Social Technology: It’s Role In Developing Open Innovation
document Open Innovation

Social technologies, when properly utilized by a business can be very helpful in facilitating open innovation. However, this cannot be done blindly. So, to make use of the social market,...

Fritz SchaeferMar 16, 2012 01:51 pm GMT1936 views
00
Social Technology: It’s Role In Developing Open Innovation
4 Great Examples of Social Crowdsourcing
document Distributed Knowledge

Here are 4 great examples of crowdsourcing through social media; *Domino’s Social Pizza-Facebook fans in Australia were given the chance to vote for a brand new pizza to be added to the menu....

Adam FrazerMar 30, 2012 01:42 pm GMT3974 views
200
4 Great Examples of Social Crowdsourcing
"Social Media and Why Non Profit Organisations Should Be Using It"
document Distributed Knowledge

The online world is always“turned on”and always“connected”and delivers results,for example: The US 2008 presidential campaign generated tens of millions in contributors supporting...

Fiona MaresApr 21, 2012 07:38 am GMT865 views
10
Nestle eyes internal social network
document Distributed Knowledge, Open Innovation

The Kit-Kat and Nescafe owner’s digital marketing team is working with their counterparts in PR to develop a system that will generate insight quicker and at a lower cost. Pete Blackshaw, head of...

Samuel BennettApr 25, 2012 07:53 am GMT1596 views
00
Nestle eyes internal social network
Announcing the WordStream Internet Marketing 150: The Top Internet Marketing Software/SaaS Providers 2012
document Tools

The WordStream Internet Marketing 150 compiles the top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion...

Jason RobbinsApr 25, 2012 01:53 pm GMT5445 views
00
Announcing the WordStream Internet Marketing 150: The Top Internet Marketing Software/SaaS Providers 2012
Crowdsourcing: Empowering Patients To Shape Your Marketing Campaigns
document Distributed Knowledge

Crowdsourcing is a way to quickly obtain feedback and direction from relevant online audiences about your campaign/communications challenge—think of crowdsourcing as a cross between a focus group...

Benjamin FosselMay 04, 2012 07:47 am GMT1069 views
00
Crowdsourcing: Empowering Patients To Shape Your Marketing Campaigns
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