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Search results for: social marketing

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Mass Relevance gets $2M for social marketing
document Crowdfunding, Distributed Knowledge

“These movements are interoperable, like gears, where networks and crowdsourcing produce real-time content, which drives the need for curation & display.” CEO Sam Decker isn’t the first to...

Jayne AnnDec 30, 2011 02:47 am GMT6023 views
10
Mass Relevance gets $2M for social marketing
The Next Phase of Social Marketing
document 

Four ways that brands drive value in social marketing: 1. Real-time Insights 2. Crowdsourced Ideation 3. Peer-to-Peer Influence 4. Offline Advocacy

Pablo BracciniMay 03, 2012 04:37 am GMT4582 views
00
The Next Phase of Social Marketing
Why social tech's real value is inside the business
document Cloud Labor, Distributed Knowledge

Another area where social technology has proven value is in crowdsourcing, a technology often associated with social media and gathering content for use in blogs, videos, and podcasts. But those...

Sebastian BlancaDec 19, 2011 09:22 pm GMT2056 views
10
Why social tech's real value is inside the business
Non-Profits: A Guide to Online Social Marketing
article 

In this example, they are having a Vote Contest to engage their supporters, by crowdsourcing advice on what to focus their next fundraising campaign. By engaging the voices of supporters, their...

Jayne AnnJan 17, 2013 07:00 am GMT1376 views
00
Non-Profits: A Guide to Online Social Marketing
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
document Crowd Creativity, Distributed Knowledge

BIA/Kelsey's new study on American SMB goes on to say that by 2015 SMBs will allocate 30 percent of their marketing budgets to traditional advertising (down from 52 percent in 2010), with the...

Pablo BracciniSep 05, 2011 09:38 am GMT6562 views
40
New Study Forecasts Digital Advertising to Grow to 70 Percent of SMB Marketing Budgets
Global Social Marketing to Grow 33.3% in 2012
blog Cloud Labor, Distributed Knowledge

According to Winterberry Group’s Outlook 2012, digital marketing spending will increase 17.4% to $ 40.6 billion in 2012, as compared to 2011. Different digital marketing segments will grow in...

Yulia KopysovaFeb 29, 2012 08:32 pm GMT2585 views
00
Global Social Marketing to Grow 33.3% in 2012
3 Benefits of Creative Crowdsourcing for Marketers
document Crowd Creativity

Here are three ways crowdsourcing can benefit your marketing strategy. *Engaging Content. Creative crowdsourcing is a powerful tool to add to your library of shareable content. Online WOM...

Tonya Van Dijk Mar 18, 2012 10:21 pm GMT6840 views
00
3 Benefits of Creative Crowdsourcing for Marketers
Corporate Social Media: #CSMNY Highlights Social Responsiveness
document Distributed Knowledge

As many panelists during the conference noted, sentiment can be hard to quantify, but the value of brand reputation definitely impacts the bottom line. Customer feedback led to a policy change and...

Jayne AnnJun 16, 2012 03:51 am GMT949 views
00
Corporate Social Media: #CSMNY Highlights Social Responsiveness
Can Charity Marketing Really Sell Cars?
document Distributed Knowledge, Open Innovation

The launch of the 2012 Ford Focus is one such campaign. The “Start More Than a Car” campaign involves consumers from across the world, each with their own cause, a $400,000+ charity fund, and a...

Rebecca GutierrezMar 17, 2011 12:19 am GMT1772 views
00
Can Charity Marketing Really Sell Cars?
How to Use Twitter for Crowdsourcing and Simple Market Research
document Distributed Knowledge, Open Innovation

Technology is a beautiful thing especially when it comes to gathering feedback. Online survey tools such as Zoomerang make it easy and affordable for small and medium-sized businesses and...

Luis Enrique MoralesApr 28, 2011 03:57 pm GMT6904 views
00
How to Use Twitter for Crowdsourcing and Simple Market Research
Crowdsourcing a new kind of social media marketing campaign
document Distributed Knowledge, Open Innovation

Social media marketing campaign, when properly executed can and should be something far more than these passive examples.

Fritz SchaeferMay 16, 2011 06:04 am GMT7108 views
00
Crowdsourcing a new kind of social media marketing campaign
Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department
document Crowd Creativity, Distributed Knowledge

The marketing and advertising industry has already been heavily influenced by social trends, turning traditional broadcast models on their head. The power of the crowd has been enabled by the...

Fritz SchaeferJul 26, 2011 01:01 pm GMT5948 views
11
Six Crowd Sourcing Essentials - Shaping Your Future Marketing Department
Social Media and the Crowdsourcing: Applicability & Effectiveness So Far
document Distributed Knowledge, Open Innovation, Tools

The best thing about social media which turned it into an instant success is the fact that it has been powered by the people. It has something to offer to almost everyone. And, if you're...

Luis Enrique MoralesAug 10, 2011 09:16 pm GMT5749 views
10
Social Media and the Crowdsourcing: Applicability & Effectiveness So Far
Sunrise uses social media and crowdsourcing to program daily show
document Crowd Creativity, Distributed Knowledge

This use of custom content creation is a great move for the highly competitive market as it allows the show to present content that the viewers are interested in, whilst also making them feel...

Benjamin FosselSep 03, 2011 04:40 am GMT2418 views
00
Sunrise uses social media and crowdsourcing to program daily show
Effective Open Innovation in Social Games
blog Crowd Creativity, Distributed Knowledge, Open Innovation

If you have interest in open innovation and engaging a community through games dynamics then this is a must read. Social games provide incentive, structure & the community necessary for...

Fred SkolerSep 23, 2011 03:55 pm GMT3984 views
10
Effective Open Innovation in Social Games
Six Social Behavior Tenets to Make or Break Your Social Marketing Strategy: Interview with Errol
document Crowd Creativity, Distributed Knowledge

To see the six social behavior tenets at play, look no further than the current two leaders – the private sale and the group buying industries. Group buying players, led by Groupon and...

Jason RobbinsOct 03, 2011 07:31 am GMT2336 views
00
Six Social Behavior Tenets to Make or Break Your Social Marketing Strategy: Interview with Errol
Social Media and Crowdsourcing: Cons
document Distributed Knowledge, Open Innovation

Crowdsourcing done either through social media or any other medium is not as simple as it looks. It needs proper planning, strict targeting and a proper strategic implementation.

Adam FrazerOct 13, 2011 03:10 pm GMT7388 views
00
Social Media and Crowdsourcing: Cons
The Right Way to Use Social Media to Extend Your Brand
document Distributed Knowledge, Open Innovation, Tools

As a freelancer, independent consultant or small business owner, you can use social media to elevate your brand to actually compete with the major players. Social media is truly the great...

Benjamin FosselOct 16, 2011 11:49 pm GMT6035 views
10
The Right Way to Use Social Media to Extend Your Brand
Todaychats.com is poised to revolutionize social networking, but needs your help.
article Crowdfunding

This new website concept is close to completion. It still needs some adjustment and marketing and advertising. The concept is rewarding people for posting their unique experiences. Get more details...

Shane RodgersNov 19, 2011 06:44 pm GMT1383 views
60
Todaychats.com is poised to revolutionize social networking, but needs your help.
Crowdsourcing Project Announced To Find The Top 50 Mobile Marketing Services In The Booming New Industry
document Distributed Knowledge

"The crowdsourcing takes the form in anyone who has a demonstrative positive experience with a mobile marketing service and has mentioned it via social media mentions, a blog post or a youtube...

Jayne AnnNov 25, 2011 10:13 am GMT7580 views
01
Crowdsourcing Project Announced To Find The Top 50 Mobile Marketing Services In The Booming New Industry
eHire Embraces 2012 with Ongoing Social Media Strategy
document Cloud Labor

While many recruiting companies will not be able to train their employees or integrate social media fast enough to be effective in 2012, eHire is already seeing success. According to Kate Clark,...

Samuel BennettJan 02, 2012 12:45 pm GMT2495 views
10
eHire Embraces 2012 with Ongoing Social Media Strategy
Tesco sales slump despite increase in social media activity
document Distributed Knowledge

The growth of online and mobile shopping has contributed to this slump in sales. Home delivery has been growing at double digits. Customers are using coupons, local shops and offers to get the...

Samuel BennettJan 13, 2012 10:46 pm GMT1298 views
40
Tesco sales slump despite increase in social media activity
Social Media at the United Nations: Engagement, Crowdsourcing and Cause Marketing…in 6 Languages
document Tools

Last December, the UN launched a social media campaign to encourage people to get involved in the global human rights movement, inspired by the role played by tools such as Facebook and Twitter...

Pablo BracciniFeb 01, 2012 06:47 am GMT1225 views
110
Social Media at the United Nations: Engagement, Crowdsourcing and Cause Marketing…in 6 Languages
Crowdsourcing for Destination Marketing- Make it Personal!
document Distributed Knowledge

Here are some recent examples on crowdsourcing for destination marketing: *Destination NSW recently launched the Global Youth Campaign, designed to get people talking online about all there...

Fiona MaresMar 16, 2012 03:08 am GMT10322 views
00
Crowdsourcing for Destination Marketing- Make it Personal!
Social Technology: It’s Role In Developing Open Innovation
document Open Innovation

Social technologies, when properly utilized by a business can be very helpful in facilitating open innovation. However, this cannot be done blindly. So, to make use of the social market,...

Fritz SchaeferMar 16, 2012 01:51 pm GMT2089 views
50
Social Technology: It’s Role In Developing Open Innovation
4 Great Examples of Social Crowdsourcing
document Distributed Knowledge

Here are 4 great examples of crowdsourcing through social media; *Domino’s Social Pizza-Facebook fans in Australia were given the chance to vote for a brand new pizza to be added to the menu....

Adam FrazerMar 30, 2012 01:42 pm GMT4119 views
200
4 Great Examples of Social Crowdsourcing
"Social Media and Why Non Profit Organisations Should Be Using It"
document Distributed Knowledge

The online world is always“turned on”and always“connected”and delivers results,for example: The US 2008 presidential campaign generated tens of millions in contributors supporting...

Fiona MaresApr 21, 2012 07:38 am GMT1007 views
00
Announcing the WordStream Internet Marketing 150: The Top Internet Marketing Software/SaaS Providers 2012
document Tools

The WordStream Internet Marketing 150 compiles the top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion...

Jason RobbinsApr 25, 2012 01:53 pm GMT7203 views
00
Announcing the WordStream Internet Marketing 150: The Top Internet Marketing Software/SaaS Providers 2012
Crowdsourcing: Empowering Patients To Shape Your Marketing Campaigns
document Distributed Knowledge

Crowdsourcing is a way to quickly obtain feedback and direction from relevant online audiences about your campaign/communications challenge—think of crowdsourcing as a cross between a focus group...

Benjamin FosselMay 04, 2012 07:47 am GMT1167 views
10
Crowdsourcing: Empowering Patients To Shape Your Marketing Campaigns
Crowdsourcing Tips for Marketers on Pinterest
document Crowd Creativity

In using Pinterest, effective pinboard marketing can follow many of the same best practices as creative crowdsourcing as both practices invite consumers to visually contribute to and interpret a...

Sebastian BlancaMay 18, 2012 11:35 am GMT2097 views
10
Crowdsourcing Tips for Marketers on Pinterest
Visa's 'Social-by-Design' Effort Makes Its Debut on Global Stage
document Distributed Knowledge

"For years we've seen consumer brands testing to consumers on places like Facebook and LinkedIn," Mr. Marty Weintraub (CEO of integrated social agency AimClear) added. "The...

Harshida PatelMay 27, 2012 10:52 pm GMT746 views
10
Visa's 'Social-by-Design' Effort Makes Its Debut on Global Stage
Caterpillar Brings Social Media to Blue-Collar Business
document Distributed Knowledge, Tools

Caterpillar's plan is to have a social media expert embedded within each product group. "If we're trying to market globally from a central point of view in Peoria, Illinois, it...

Claire MackayJun 11, 2012 01:02 am GMT1656 views
00
Caterpillar Brings Social Media to Blue-Collar Business
Tips for companies without time for marketing
document Crowd Creativity, Distributed Knowledge

Crowdsourcing for social media marketing is also thought to be a helpful resource in expanding a company's reach. Inviting customer to pin content on their Pinterest boards, share pictures and...

Jason RobbinsAug 21, 2012 12:59 am GMT1314 views
00
Tips for companies without time for marketing
KBC bank’s Gap in the Market: People’s Insights Volume 2, Issue 20
blog Cloud Labor

This document is a part of the People's Insights series on "Future of Money," by MSLGROUP. 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on...

deleted-userJul 08, 2013 06:14 am GMT1923 views
10
KBC bank’s Gap in the Market: People’s Insights Volume 2, Issue 20
Crowdfund Marketing Company Easy East Fund Announces its Launch
document Crowdfunding

At this time, Easy-East Fund provides a number of beneficial services to clients interested in learning how to Promote Crowdfunding Project. "Instead of struggling to find ways to...

Tim SatterthwaiteFeb 01, 2014 01:43 am GMT1199 views
110
Crowdfund Marketing Company Easy East Fund Announces its Launch
Eyeka and Unruly Partner to Launch Always on Social Content Solution for ROI-Driven Marketers
document Tools

The new partnership between video specialists Unruly and crowdsourcing platform eYeka will help ROI-driven marketers keep up with the ever-increasing demand to create and distribute content....

Harshida PatelMar 19, 2014 10:30 am GMT1478 views
10
Eyeka and Unruly Partner to Launch Always on Social Content Solution for ROI-Driven Marketers
Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
document 

The mission of Citizens Market is to empower consumers with tools to shop their values. They use the market power of consumers to build the business case for corporate social responsibility.

Archenette EvangelioDec 07, 2010 05:56 pm GMT6499 views
10
Citizens Market Uses Crowdsourcing To Help Shoppers Find Responsible Companies
Crowdtap
site Distributed Knowledge / Customer Engagement

Launched in early 2010, Crowdtap is the first ever pay-per-action site geared towards social marketing, research as well as giving brands the opportunity to collaborate with consumers on-demand....

Tim SatterthwaiteJan 20, 2011 02:31 am GMT2325 views
10
Crowdtap
Q&A: Kristal Ireland on promoting Yorkshire with social media
document Distributed Knowledge

According to Kristal, they've done a lot of crowdsourcing content via social media channels, it’s all about asking questions of people and getting them to participate rather than just pushing...

Adam FrazerMar 17, 2011 03:13 pm GMT2083 views
10
Q&A: Kristal Ireland on promoting Yorkshire with social media
Bzzagent
site Distributed Knowledge / Customer Engagement

BzzAgent is a social marketing company that accelerates word of mouth to drive sales. Powered by a network of over 800,000 people, BzzAgent creates measurable business results for marketers through...

Tonya Van Dijk Mar 27, 2011 06:29 pm GMT1773 views
10
Bzzagent
AHHHA Launches Today to Corner the “Social Ideation” Market
document 

To define Crowe’s take on social ideation is to mix in one part individual idea creation, two parts crowdsourced curation and every once in a while shake well with corporation-fostered innovation....

Luis Enrique MoralesMar 28, 2011 12:41 pm GMT2675 views
10
AHHHA Launches Today to Corner the “Social Ideation” Market
Cultivating the Crowd for Social Media Analysis
document Distributed Knowledge, Open Innovation

It is imperative that “the crowd” accurately characterizes the sentiment of the tweets that are presented to them. That is why DialogueEarth has partnered with CrowdFlower to maximize quality using...

Fritz SchaeferApr 24, 2011 01:21 am GMT2562 views
10
Cultivating the Crowd for Social Media Analysis
Crowdsourcing the Job Search with Social Media
blog Distributed Knowledge

According to blogger Jessica Miller-Merrell, she liked the concept of crowd sourcing one's resume (just like what DJ Waldom did) because it’s smart. It bypasses the traditional long and often...

Adam FrazerJul 11, 2011 11:18 pm GMT1723 views
00
Crowdsourcing the Job Search with Social Media
Crowdsourcing Engages Fans, Fuels Traffic
document Crowd Creativity, Distributed Knowledge, Open Innovation

Today crowdsourcing continues to evolve, with a variety of industries using it for product development, research, and marketing. In return for participation—usually done online—consumers receive...

Fritz SchaeferAug 06, 2011 09:52 pm GMT2059 views
10
Crowdsourcing Engages Fans, Fuels Traffic
Are Social Media and Crowdsourcing the Future of Creative Marketing?
blog 

Granted, crowdsourcing initiatives easily lack focus. Often these opportunities are exploited by bored satirists who use it for their own aims, as in the case of the ‘remixed’ content all over...

Archenette EvangelioAug 24, 2011 12:35 am GMT6067 views
10
Are Social Media and Crowdsourcing the Future of Creative Marketing?
Kred Wants to Measure Your Social Influence, Too
document 

Kred is the brainchild of PeopleBrowsr, and is gearing up for a a launch in early October. On the surface, Kred is not much different from Klout, as both measure aspects of your social media...

Tim SatterthwaiteOct 04, 2011 01:54 am GMT1868 views
00
Kred Wants to Measure Your Social Influence, Too
Where it's happening: Location based social networking
document 

Mobile marketing is about more than scaled-down ads, location-tracking technology brings with it new possibilities for reaching customers. If you’re interested in capitalizing on this movement,...

Tim SatterthwaiteOct 06, 2011 01:43 pm GMT3674 views
10
Where it's happening: Location based social networking
txteagle Renames as Jana, Expands Mobile Global Research and Marketing
document Distributed Knowledge, Open Innovation

Jana is the new name and brand of technology company txteagle. Inspired by the Sanskrit word for “people”. Their mission is to offer global organizations unparalleled access to emerging market...

Fritz SchaeferOct 10, 2011 07:15 am GMT2704 views
00
txteagle Renames as Jana, Expands Mobile Global Research and Marketing
Q3, 2011: The Benefits and Limits of a Social Media Fanbase
document 

They are the only major social media monitoring company to not just capture buzz, but actually read it. Their analysts can read, interpret and classify every customer comment, in any language from...

Harshida PatelOct 13, 2011 10:57 am GMT1071 views
40
Q3, 2011: The Benefits and Limits of a Social Media Fanbase
How Crowdsourcing Is Changing Business, Advertising, and Cause Marketing
document Distributed Knowledge, Open Innovation

The seismic shift that has already occurred in the marketplace needs to be duplicated in corporate boardrooms. Young companies are signposts for the future and guidelines for how industry mainstays...

Tim SatterthwaiteOct 13, 2011 04:08 pm GMT1736 views
00
How Crowdsourcing Is Changing Business, Advertising, and Cause Marketing
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