Africa Unsigned is targeting a continent and niche that is often overlooked in today's world due to the negative publicity that is generally channeled towards the African continent. Instead of reading about famine, civil wars, chaos, and starvation, Africa Unsigned wants investors and visitors to see the talent that is hidden in a number of African artists and offer then the opportunity to bring their music to the international scene through its crowdfunding platform.
Africa Unsigned is successful among a number of international media companies and the artists that it caters to and adopts have seen new levels of growth and possibilities. The uniqueness of this crowdfunding website is that it is targeting a population and niche that is generally forgotten and seen more for negativity than for something positive. Africa Unsigned will take seventeen artists under their wings once they have reached the necessary funding limits.