The Crash the Super Bowl site features the official contest spearheaded by Doritos and Pepsi Max. The challenge invites the crowd to choose between the two brands and make a commercial for either of the two. Or if you're bold and confident enough, you can make a commercial for each of these brands.
United States of America
This contest has really inspired the creative crowd as evidenced by the 5,600 submitted entries. Who wouldn't want to join, when the prize is a $5 million payout, an advertising contract and an airing during the 2011 Super Bowl? Fans can even get prizes by voting on their favorite entries!