The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.
The LEGO Group is engaged in the development of childrens creativity through playing and learning. Based on the world-famous LEGO brick, the company today provides toys, experiences and teaching materials for children in more than 130 countries. The LEGO Group has approximately 8,000 employees, and it is the worlds fifth largest manufacturer of play materials.
Lego mindstorms is Lego's crowdsourcing project. Awards are given to the best domestic, exotic, most creative, and most interactive toys. Their first prize was awarded to the winner of MoonBots contest.