Founder and CSO Jake Nickell won a tee shirt design competition for an event in London through a now-defunct online art forum called Dreamless. This inspired Jake and friend Jacob DeHart to create Threadless, an ongoing open call for tee shirt design submissions, as a way to "give back" to the community by actually creating products featuring the work created by participating artists.
What began as a hobby in 2000 rapidly evolved into a thriving business after a few years once the idea took off . Threadless' growth was a community effort of increased participation and word of mouth.
United States of America
Threadless is an online design community where users can score designs, offer comments and critiques, and post about whatever is on their minds. Threadless is also an ongoing open call for tee shirt design submissions. Anyone can sign up, download a tee template and submit ideas, which are then evaluated by the Threadless community for seven days. Tee shirt designs are selected from the pool of the most popular designs as scored by the community.