What is Co-Creation and how is it used in practice to come up with innovative products and services?
Drawing on 10 years of experiences in Co-Creation and Open Innovation, we have put together a short video showing examples of collaborative innovation with consumers.
There are videos out there on crowdsourcing, social media and almost any other current management trend... however, one of the usual suspects has been missing so far!
HYVE has put together a simple short video on our understanding of co-creation in new product development (for the original version go to http://hyve.de/video.php).
The video outline the various ways of making consumers part of new product development. Best practice cases by Siemens, Nivea, Henkel, Daimler, Swarovski and Danone are shown to introduce methods such as crowdsourcing idea contests, netnography, lead user co-creation or toolkits and configuration tools.