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Co-Creation in New Product Development

video Crowd Creativity, Open Innovation, Tools
Summary What is Co-Creation and how is it used in practice to come up with innovative products and services?
Drawing on 10 years of experiences in Co-Creation and Open Innovation, we have put together a short video showing examples of collaborative innovation with consumers.
There are videos out there on crowdsourcing, social media and almost any other current management trend... however, one of the usual suspects has been missing so far!
HYVE has put together a simple short video on our understanding of co-creation in new product development (for the original version go to http://hyve.de/video.php).
Description The video outline the various ways of making consumers part of new product development. Best practice cases by Siemens, Nivea, Henkel, Daimler, Swarovski and Danone are shown to introduce methods such as crowdsourcing idea contests, netnography, lead user co-creation or toolkits and configuration tools.
Tags: Co-creation, Crowdsourcing, hyve, idea contest, new product development, Open innovation
Volker Bilgram Posted by Volker Bilgram
Sep 30, 2011 04:52 pm GMT Viewed 1905 times
Author: Volker Bilgram Source
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  • Guest Jayesh Oct 03, 2011 07:20 am GMT

    Nice video. I would love to talk to someone from your company and explore possible collaboration.

    Best Regards
    Jayesh

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