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Co-creation will be the next step forward from crowdsourcing

video Crowd Creativity
Summary
Tanja Aitamurto, a Ph.D student and expert on innovation and communication, says that co-creation will enable us to move beyond the advances of crowdsourcing by facilitating more interaction between stakeholders online and in online collaborative spaces.
Description
Tanja Aitamurto, a Ph.D student and expert on innovation and communication, affirms that there's a shifting away from this mentality that everything is produced readily-made in big companies or organizations; but now the power is shifting more towards customers. Furthermore, she says that when we are designing new products, whether it’s mobile technologies, whether it’s services innovation, people willing and people being able to participate in these processes, submitting information that’s useful for the company who are actually building the product and also people are starting to expect that.
Tags: Co-creation, Crowdsourcing, Tanja Aitamurto, video
Fiona Mares Posted by Fiona Mares
Jul 07, 2011 09:01 am GMT Viewed 1833 times
Author: IdeasProject Source
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