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Coke Chase 2013 Ad

video Crowd Creativity

Description Coca-Cola is taking the crowdsourcing bent of Super Bowl advertising to the next level with its "Mirage" campaign for Super Bowl XLVII on Feb. 3, with a story arc that will rely on social media input from viewers to determine the ending.

SOURCE: http://www.brandchannel.com/home/post/2013/01/22/SuperBowl-Coke-012213.aspx

Tags: Coca Cola, Coke Chase, Crowdsourcing, Mirage, Super Bowl

Posted by Harshida Patel

Jan 23, 2013 02:35 am GMT Viewed 800 times

Author: cocacola Source

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Crowdsourcing and Crowdfunding Explained

Crowdsourcing.org

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Crowdsourcing.org, an initiative by massolution®

Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.