Slava Rubin returns to CYF for his Year 3 interview. As CEO and Co-Founder, Rubin has helped transform cause and project fundraising by establishing his company IndieGoGo as a global leader in crowdfunding. He is also active in philanthropy, starting the Music Against Myeloma annual charity event to fight cancer. He graduated from the Wharton School of Business at the University of Pennsylvania.
In Chapter 11 of 13 in his 2012 Capture Your Flag interview, crowdfunding entrepreneur and IndieGoGo CEO Slava Rubin answers "How Have Perks Incentives Been Game Changing for Fundriaising Campaigns?" Rubin notes how crowdfunding is not new, sharing how Joseph Pulitzer raised community donations to fund the Statue of Liberty project. Rubin notes several reasons why individuals give money to finance projects or campaigns. He notes how perks incentives entice people by giving they something in return for their contribution.