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Introducing RePurpose

Description Crowdsourcing its political program, the AFL’s super-PAC Worker’s Voice will unveil a new platform it calls RePurpose. (Perhaps the finest stylist working in broadcast campaign ads, Jimmy Siegel, did this promotional video. He was also responsible for the gorgeous spots in Eliot Spitzer’s 2006 campaign—evidence of the aesthetic risks one can take when running for reelection without serious opposition.) On the front end, RePurpose resembles a loyalty program, allowing Worker’s Voice supporters to accumulate points for basic activities, from one for for signing a petition to seven for knocking on a voter’s door as part of a canvass.


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