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It's not the miles, it's how you live them | Volkswagen Smiles Commercial

video Crowd Creativity, Distributed Knowledge
Description The ad is designed to drive consumers to Why VW, which will seamlessly exist on a dedicated microsite and on VW’s Facebook Page, where they can tell their stories. So far, such stories include the tale of a triathlete who decides to help a physically challenged woman compete in a race and Alex Flynn, a man who is driving his VW cross-country to raise awareness about Parkinson’s Disease. VW worked with ad agency Deutsch and crowdsourcing firm Poptent on the effort.


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