Description
Ironically, the effect of the crowd-shoot is much more "realistica." In the making of this footage, you can see how director Chris Lenox Smith and his team were able to grab some of the interesting shots from the phones, including rigging up a three-in-one system to attempt to create a handheld panoramic effect.
SOURCE LINK:
http://news.cnet.com/8301-17938_105-57506007-1/sony-gets-the-crowd-to-shoot-its-xperia-ion-promo/?part=rss&subj=news&tag=title