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VolunteerMatch Solutions BPN Webinar: Using Social Media to Tell the Small Business CSR Story

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Summary
Georgetown University's Center for Social Impact Communication (CSIC) recently conducted research on how small businesses are thinking about CSR, social media, and the intersection of the two. Join Julie Dixon, deputy director of CSIC, for an interactive discussion on trends and best practices, as well as recommendations on how smaller organizations can share their compelling stories of community involvement and employee volunteerism in ways that meet their unique limitations on resources, staff and time.
Description
Social media has emerged as an ideal platform for sharing a company's corporate responsibility story with its stakeholders. It's authentic. It's continuous. It's targeted. It's interactive. But as opportunities to inform, engage and activate stakeholders continue to grow with the changing technology, small businesses in particular can face challenges in adapting. What tools are worth the investment of time? How can compelling CSR content be developed and shared most efficiently, without sacrificing engagement?
Tags: best practices, community involvement, corporate citizenship, Crowdsourcing, employee engagement, Engagement, Social Media, Tips, webinar
Marco Torquati Posted by Marco Torquati
Jul 31, 2012 12:33 am GMT Viewed 1324 times
Author: VolunteerMatch Source
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