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Why to invest in Customer Innovation Management platforms?

video Crowd Creativity, Distributed Knowledge, Open Innovation
Summary The explanation, about why to invest in a customer innovation management platform is explained in this video, where we show that crowdsourcing tools are the solution for companies to innovate with their customers. And that the investment in this kind of platform is worth it, compared to the engaged cost and risks!!!
Description The explanation, about why to invest in a customer innovation management platform is explained in this video, where we show that crowdsourcing tools are the solution for companies to innovate with their customers. And that the investment in this kind of platform is worth it, compared to the engaged cost and risks!!!

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